# CRM Manager (ManyChat) Remote from[Europe](https://jobicy.com/job-region/europe.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted29 Jun 2026Apply before29 Jul 2026Experience level Midweight Views / Applies 53 / 10 [About company](https://jobicy.com/company/ruby-labs.md) [Share](#share) About [Ruby Labs](https://jobicy.com/company/ruby-labs.md) Crafting Consumer Products of Tomorrow * [Information Technology & Services](https://jobicy.com/company-category/information-technology-services.md) * 2018 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. Tailor Resume Check Job Fit Cover Letter ### Tailor my resume to this job Discover how to best rewrite and optimize your resume for this specific job. You'll receive personalized suggestions and detailed guidance to highlight your key strengths, effectively address the job requirements, and make your application more compelling to recruiters and hiring managers. After analyzing your resume, I can provide several recommendations to better position yourself for this role. Your background in software development shows strong technical skills, particularly in Java and Python development. However, for this Senior Backend Developer position, I notice there could be more emphasis on your experience with microservices architecture and cloud technologies, which are key requirements for this role. I recommend highlighting specific projects where you utilized these technologies and quantifying your achievements to demonstrate impact... Upgrade to Plus ### Am I a good fit for this job? Understand your compatibility with this specific job opportunity. Our detailed analysis will assess your resume against the role's requirements, providing insights into your potential fit, key skill alignments, and areas you might need to develop to be a strong candidate. After assessing your resume against the job requirements, here's a summary of your fit: 1. Overall Match: Moderate Fit (Approx. 65-70%). Your resume shows good alignment with several core responsibilities for the Project Manager role, especially your experience in agile methodologies and stakeholder communication. 2. Key Strengths: Your PMP certification and proven track record in delivering projects on time are strong assets for this position. 3. Potential Gap: The role specifies experience with 'XYZ specific software', which is not explicitly mentioned in your resume. If you have this experience, ensure it's highlighted. 4. Recommendation: Consider adding a quantifiable achievement related to budget management, as this is often a key metric for PM roles... Upgrade to Plus ### Cover Letter Assistant Need help writing a compelling cover letter? Our system can analyze this job and your resume to help you draft personalized paragraphs that highlight your strengths and impress hiring managers. Let me help you draft a strong opening... Dear Hiring Manager, I am writing to express my keen interest in the Senior Marketing Manager position. My background in developing data-driven marketing strategies and leading successful product launches, as detailed in my resume, directly aligns with your need for a candidate capable of enhancing brand visibility and driving market share growth. I am confident I can make a significant contribution to your team... Upgrade to Plus ### AI Summary Ruby Labs is seeking an experienced CRM Manager to own lifecycle marketing and conversational automation using ManyChat. The role involves building and optimizing multi-channel messaging flows across Facebook Messenger and Instagram DM to drive player activation, retention, and reactivation. Key responsibilities include managing automation architecture, segmentation, campaign execution, A/B testing, and performance reporting. The ideal candidate has 3+ years of CRM experience with hands-on ManyChat expertise and a data-driven approach. This is a remote position within CET timezone, offering unlimited PTO and paid national holidays. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role requires specialized technical skills in ManyChat and a deep understanding of lifecycle marketing, which is moderately complex. However, it is not an entry-level position, and the candidate must handle strategy, execution, and reporting autonomously. ### Salary Analysis Median Highly Competitive $95,000US Market $70k – 120k 0 $132k AI Insight The offered salary is not specified; however, based on market standards for a CRM Manager with ManyChat expertise in the US, the typical range is $70,000-$120,000 per year. Competitiveness depends on experience and location. ### Core Skills Required [CRM](https://jobicy.com/jobs?search_keywords=CRM.md) [ManyChat](https://jobicy.com/jobs?search_keywords=ManyChat.md) [Marketing Automation](https://jobicy.com/jobs?search_keywords=Marketing+Automation.md) [Lifecycle Marketing](https://jobicy.com/jobs?search_keywords=Lifecycle+Marketing.md) [Facebook Messenger](https://jobicy.com/jobs?search_keywords=Facebook+Messenger.md) [Instagram DM](https://jobicy.com/jobs?search_keywords=Instagram+DM.md) [Segmentation](https://jobicy.com/jobs?search_keywords=Segmentation.md) [A/B Testing](https://jobicy.com/jobs?search_keywords=AB+Testing.md) [Data Analysis](https://jobicy.com/jobs?search_keywords=Data+Analysis.md) [Personalization](https://jobicy.com/jobs?search_keywords=Personalization.md) ### Cover Letter Sample I am writing to express my strong interest in the CRM Manager position at Ruby Labs. With over 3 years of hands-on experience in ManyChat and a proven track record in lifecycle marketing, I am confident in my ability to drive player engagement and revenue through automated messaging flows. My expertise includes building complex multi-step automations, segmentation, and A/B testing to optimize open and conversion rates. In my previous role, I successfully increased retention by 30% through targeted re-engagement campaigns on Facebook Messenger and Instagram DM. I am deeply familiar with integrating ManyChat with CRM systems and data tools to ensure seamless data flow and personalization. I thrive in data-driven environments and enjoy turning insights into actionable strategies. I am particularly drawn to Ruby Labs' innovative culture and the opportunity to own the full CRM stack for a high-impact project. I am eager to apply my skills in a remote, collaborative team that values autonomy and results. Thank you for considering my application. I look forward to the possibility of contributing to Ruby Labs' success. Copy ### Sample Interview Questions Can you describe a complex ManyChat flow you built from scratch? What was the goal and how did you measure success?I built a multi-step re-engagement flow for an e-commerce client that included a win-back offer, a survey, and dynamic content based on past purchases. The goal was to reduce churn by 15%. I tracked open rate, click-through rate, and conversion rate. The flow achieved a 20% reduction in churn within three months.How do you approach segmentation for lifecycle marketing? Give an example of a segment you created and the strategy behind it.I segment users based on behavior like recency, frequency, and monetary value. For example, I created a 'high-value dormant' segment for customers who hadn't purchased in 60 days but had a high LTV. I designed a tailored win-back sequence with personalized incentives, resulting in a 10% reactivation rate.Describe a time you used A/B testing to optimize a campaign. What were the key learnings?I tested two subject lines for a promotional campaign: one urgent ('Limited Time Offer') and one personalized ('John, Your Exclusive Deal'). The personalized version had a 40% higher open rate. I learned that personalization and relevance significantly outperform generic urgency in our audience.How do you ensure compliance with platform policies and data regulations in your CRM campaigns?I stay updated on Facebook and Instagram's messaging policies, including opt-in requirements and message frequency caps. I also implement double opt-in for subscriptions and provide clear unsubscribe options. Additionally, I ensure data handling complies with GDPR and CCPA by using consent management tools.How would you align CRM messaging with other marketing channels like paid social and content?I would coordinate with the paid social and content teams to ensure consistent messaging and timing. For example, if a new product is launching, I'd schedule CRM emails and sequences to complement the ad campaign, using similar creative and CTAs. I also use UTM parameters to track cross-channel attribution. ## About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: [https://rubylabs.com/about-us/](https://rubylabs.com/about-us/) ## About the role We are looking for an experienced CRM Manager to own lifecycle marketing and conversational automation at one of our projects. Anchored in ManyChat, you will build and optimize multi-channel messaging flows — across Facebook Messenger and Instagram DMs — to drive player activation, retention, and reactivation. This is a high-impact role for someone who thinks in funnels, obsesses over open rates, and can turn data into revenue-generating automation. ## Key Responsibilities * ManyChat Ownership — Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs. Own the full automation architecture from lead capture to conversion and retention. * Lifecycle Strategy — Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation across all CRM channels. * Segmentation & Personalization — Build and maintain player segments based on behavior, activity stage, and lifetime value. Deliver targeted, personalized messaging that drives action. * Campaign Execution — Plan and deploy promotional campaigns, bonus announcements, event-based triggers, and re-engagement sequences in coordination with the wider marketing team. * A/B Testing & Optimization — Continuously test message copy, timing, flow structure, and CTAs. Establish clear winner criteria and apply learnings across campaigns. * Performance Reporting — Own CRM KPIs including open rate, click-through rate, conversion rate, churn reduction, and revenue contribution. Deliver structured weekly reporting to leadership. * Cross-Channel Coordination — Align CRM messaging with paid social, organic content, and product promotions to ensure a coherent player experience across all touchpoints. * Tool & Integration Management — Manage ManyChat integrations with external platforms (CRMs, payment systems, data tools). Identify and implement improvements to the automation stack. * Compliance — Ensure all messaging complies with platform policies, opt-in/opt-out requirements, and applicable regulations. ## Qualifications * 3+ years of experience in CRM, lifecycle marketing, or marketing automation, with hands-on ManyChat experience required. * Proven ability to build complex, multi-step automation flows that drive measurable business outcomes. * Strong understanding of segmentation, behavioral triggers, and personalization best practices. * Experience managing Facebook Messenger campaigns. * Data-driven approach to optimization — comfortable analyzing funnel metrics and making decisions based on performance data. * Familiarity with integrating ManyChat with external tools (CRMs, Zapier, webhooks, or similar). * Experience in online gaming, sweepstakes, subscription products, or high-volume consumer apps is a strong plus. * Strong written English with an ability to craft concise, high-converting message copy. * Advanced AI user — able to leverage AI tools to improve automation, generate copy variants, and analyze performance patterns. ## Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. ## Benefits Discover the perks of being part of our vibrant team! We offer: * Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. * Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. * Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. * Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. * Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: [https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt](https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt) Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! ## Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: * Recruiter Screening (40 minutes) * Technical Interview (45 minutes) * Final Interview (30 minutes) ## Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote Show more [Apply now >](https://jobicy.com/jobs/148053-crm-manager-manychat.md) > Annual salary information is not provided for this position. 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