# Social Media Manager

Remote from[Europe](https://jobicy.com/job-region/europe.md)Annual salary Undisclosed Salary information is not provided for this position.
Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department  [Social Media Marketing](https://jobicy.com/categories/smm.md) Employment type Full Time, Job posted29 Jun 2026Apply before29 Jul 2026Experience level  Midweight
Views / Applies 23 / 6 [About company](https://jobicy.com/company/ruby-labs.md) [Share](#share)

About [Ruby Labs](https://jobicy.com/company/ruby-labs.md)

Crafting Consumer Products of Tomorrow

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[Information Technology & Services](https://jobicy.com/company-category/information-technology-services.md)
*  2018

Actively Hiring  Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance.       Tailor Resume Check Job Fit Cover Letter

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###  AI Summary

Ruby Labs seeks a creative and data-driven Social Media Manager to own and grow brand presence across Facebook, Instagram, TikTok, and X. The role involves multi-platform strategy, content creation, community management, performance reporting, and collaboration with paid acquisition and influencer teams. Ideal candidates have 5+ years experience in consumer brand social media, strong content creation skills, and a data-driven mindset. This is a fully remote position with a flexible contractor agreement, unlimited PTO, and company-provided MacBook.

### Role DNA

Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative

AI Insight The role requires a blend of creative and analytical skills, managing multiple platforms with significant responsibility, but offers clear support and collaboration, making it moderately challenging.

### Salary Analysis

Median  Market Rate  $70,000US Market $45k – 120k 0 $132k      AI Insight The salary for this role is not specified in the listing. Based on US market data for a Social Media Manager with 5+ years experience, the estimated median is around $70,000. Compensation may vary based on location and experience.

### Core Skills Required

[Social Media Strategy](https://jobicy.com/jobs?search_keywords=Social+Media+Strategy.md) [Content Creation](https://jobicy.com/jobs?search_keywords=Content+Creation.md) [Community Management](https://jobicy.com/jobs?search_keywords=Community+Management.md) [Analytics & Reporting](https://jobicy.com/jobs?search_keywords=Analytics+Reporting.md) [Facebook](https://jobicy.com/jobs?search_keywords=Facebook.md) [Instagram](https://jobicy.com/jobs?search_keywords=Instagram.md) [TikTok](https://jobicy.com/jobs?search_keywords=TikTok.md) [X (Twitter)](https://jobicy.com/jobs?search_keywords=X+Twitter.md) [Influencer Marketing](https://jobicy.com/jobs?search_keywords=Influencer+Marketing.md) [Paid Social Collaboration](https://jobicy.com/jobs?search_keywords=Paid+Social+Collaboration.md)

### Cover Letter Sample

Dear Hiring Manager,

I am writing to express my strong interest in the Social Media Manager position at Ruby Labs. With over 5 years of experience driving organic growth and engagement across Facebook, Instagram, TikTok, and X, I have a proven track record of building vibrant communities and delivering measurable results. My expertise includes content creation, performance analytics, and strategic alignment with paid acquisition teams.

In my previous role, I successfully increased follower growth by 40% and engagement rates by 60% through platform-native strategies and trend-driven content. I am adept at adapting to algorithm changes and leveraging data to optimize campaigns. I am excited about the opportunity to bring my creative vision and analytical rigor to the Vegas Bonanza brand.

Thank you for considering my application. I look forward to the possibility of contributing to Ruby Labs' innovative team.

Sincerely,
[Your Name]

Copy

### Sample Interview Questions

Can you describe a time you grew an engaged organic audience from scratch? What strategies did you use?I launched a new TikTok account for a gaming brand and focused on trending sounds and challenges relevant to our niche. I posted 3 times daily, engaged consistently with comments, and collaborated with micro-influencers. Within 6 months, we reached 50k followers and a 15% engagement rate.How do you stay updated on platform algorithm changes and adapt your content strategy?I follow official platform blogs, industry newsletters like Social Media Today, and join communities like Social Media Managers on Reddit. When Instagram shifted to Reels, I increased video content by 50% and saw a 30% boost in reach. I also run A/B tests to validate changes.How would you align organic social content with paid acquisition campaigns?I would collaborate with the UA team to understand campaign goals and target audiences. I'd create organic content that complements ad creative, using similar messaging and visuals to ensure funnel coherence. For example, if a paid ad drives sign-ups, I'd post organic tutorials or testimonials to support conversion.Describe your experience with social media analytics tools. Which metrics do you prioritize?I use Meta Business Suite, Sprout Social, and native analytics. I prioritize engagement rate, reach, and conversion contribution. For TikTok, I focus on video completion rate and shares. I provide weekly reports with actionable insights, like adjusting posting times based on peak activity.How would you handle a negative comment or crisis on social media?I would respond promptly and professionally, acknowledging the issue and taking the conversation to DMs if needed. I follow a predefined escalation path and ensure compliance with platform policies. For example, I once addressed a product complaint by apologizing publicly and offering a direct contact for resolution, which turned the sentiment positive.

## About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: [https://rubylabs.com/about-us/](https://rubylabs.com/about-us/)

## About the role

We are looking for a creative and data-driven Social Media Manager to own and grow our project’s presence across Facebook, Instagram, TikTok, and X (Twitter). You will be responsible for building engaged communities, driving organic reach, and supporting paid acquisition efforts through compelling content and platform-native strategies. This is a hands-on role requiring both creative vision and analytical rigor.

## Key Responsibilities

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Multi-Platform Ownership — Develop and execute social media strategies across Facebook, Instagram, TikTok, and X. Tailor content and tone to each platform’s audience and algorithm.

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Content Creation & Calendar — Plan, produce, and publish engaging content including graphics, short-form video, copy, and interactive posts. Maintain a consistent publishing cadence aligned with campaign calendars.

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Community Management — Monitor and engage with comments, DMs, and mentions across all platforms. Foster an active, loyal community around the Vegas Bonanza brand.

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Performance & Reporting — Track and report on key metrics including reach, engagement rate, follower growth, and conversion contribution. Deliver weekly performance summaries with actionable insights.

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Trend Monitoring — Stay ahead of platform algorithm changes, viral trends, and competitor activity. Rapidly adapt content strategy to capitalize on emerging opportunities.

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Paid Social Collaboration — Work closely with the UA team to align organic content with paid campaigns, ensuring creative consistency and funnel coherence.

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Influencer & Partnership Coordination — Identify and coordinate with relevant creators, affiliates, and partners to amplify brand reach.

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Compliance Awareness — Ensure all content adheres to platform policies and sweepstakes advertising guidelines.

## Qualifications

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5+ years of experience managing social media for a consumer brand, ideally in gaming, entertainment, or sweepstakes.

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Proven track record of growing engaged audiences organically across Facebook, Instagram, TikTok, and/or X.

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Strong content creation skills — comfortable writing copy, directing short-form video, and working with design assets.

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Proficient in social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Later, or similar).

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Solid understanding of platform algorithms, content formats, and best practices for each major channel.

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Data-driven mindset with the ability to interpret performance metrics and optimize accordingly.

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Experience collaborating with paid media or UA teams is a strong plus.

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Fluent in English.

## Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

## Benefits

Discover the perks of being part of our vibrant team! We offer:

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Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

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Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

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Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

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Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

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Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: [https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt](https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt)

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

## Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

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Recruiter Screening (40 minutes)

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Technical Interview (45 minutes)

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Final Interview (30 minutes)

## Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote

Show more

[Apply now >](https://jobicy.com/jobs/148054-social-media-manager.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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