# Senior Marketing Analyst, Strategy & Analytics Remote from[UK](https://jobicy.com/job-region/uk.md), [USA](https://jobicy.com/job-region/usa.md) +2 more, [Canada](https://jobicy.com/job-region/canada.md), [Europe](https://jobicy.com/job-region/europe.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Data Science & Analytics](https://jobicy.com/categories/data-science.md) Employment type Full Time, Job posted4 Jul 2026Apply before4 Aug 2026Experience level Senior Views / Applies 45 / 4 [About company](https://jobicy.com/company/toptal.md) * Share About [Toptal](https://jobicy.com/company/toptal.md) Toptal connects businesses with the top 3% of freelance talent worldwide. [Outsourcing/Offshoring](https://jobicy.com/company-category/outsourcing-offshoring.md) * 2010 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. ### AI Summary Toptal seeks a Senior Marketing Analyst to provide data-driven insights and recommendations to marketing leaders. This role involves analyzing SEM, SEO, and Generative AI channels, building models, forecasting, and creating reports. The analyst will work closely with stakeholders to drive business impact. The position is fully remote and requires expertise in SQL, Tableau, and analytical methods. Ideal candidates have a strategic mindset and strong communication skills. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight This senior role requires advanced analytical skills, SQL, data modeling, and stakeholder management, making it challenging but not extreme. ### Salary Analysis Median Market Rate USD95,000US Market USD75k – 130k 0 USD143k AI Insight The salary is not specified in the listing. For a Senior Marketing Analyst in the US, the typical range is $75k-$130k, with a median around $95k. Toptal is known for competitive compensation, so offer may align with market median or higher. ### Core Skills Required [Data Analysis](https://jobicy.com/jobs?search_keywords=Data+Analysis.md) [SQL](https://jobicy.com/jobs?search_keywords=SQL.md) [Tableau](https://jobicy.com/jobs?search_keywords=Tableau.md) [Marketing Analytics](https://jobicy.com/jobs?search_keywords=Marketing+Analytics.md) [SEM](https://jobicy.com/jobs?search_keywords=SEM.md) [SEO](https://jobicy.com/jobs?search_keywords=SEO.md) [Generative AI](https://jobicy.com/jobs?search_keywords=Generative+AI.md) [Stakeholder Management](https://jobicy.com/jobs?search_keywords=Stakeholder+Management.md) [Forecasting](https://jobicy.com/jobs?search_keywords=Forecasting.md) [A/B Testing](https://jobicy.com/jobs?search_keywords=AB+Testing.md) ### Cover Letter Sample I am writing to express my strong interest in the Senior Marketing Analyst position at Toptal. With extensive experience in marketing analytics, I specialize in transforming data into actionable insights that drive strategic decisions. My expertise includes SQL, Tableau, and advanced statistical modeling, which align perfectly with the job requirements. In my previous role, I successfully optimized SEM and SEO campaigns, resulting in a 20% increase in ROAS. I have a proven ability to collaborate with cross-functional teams and communicate complex findings to stakeholders. I am excited about the opportunity to leverage Generative AI tools to enhance analysis and reporting. I am drawn to Toptal's global, remote-first culture and its commitment to innovation. I am confident that my analytical rigor and strategic mindset will make a significant impact. Thank you for considering my application. Copy ### Sample Interview Questions Describe a time you used data to influence a marketing strategy decision.At my previous company, I noticed that our paid search campaigns were underperforming in certain regions. I analyzed the data, identified low-converting keywords, and recommended reallocating budget to high-performing ones. This led to a 15% increase in overall conversion rate and a 10% decrease in cost per acquisition.How do you approach building a new report or dashboard from scratch?I start by understanding the business question and stakeholders' needs. Then, I identify the necessary data sources, clean and transform the data, and design the dashboard layout to highlight key metrics. I use Tableau for visualization and ensure the report is interactive and easy to interpret. Finally, I gather feedback and iterate.Explain a complex analysis you performed using SQL.I once analyzed funnel conversion across multiple marketing channels. I wrote SQL queries to join data from Google Ads, Google Analytics, and our CRM. I used window functions to attribute conversions and calculated step-by-step conversion rates. The analysis revealed that SEO had a higher assisted conversion value than previously thought, leading to increased organic investment.How do you handle conflicting priorities from different stakeholders?I prioritize based on business impact and urgency. I communicate openly with stakeholders to understand their needs and set clear expectations. I also propose a phased approach or quick wins to address immediate concerns while working on longer-term projects. Regular check-ins help align everyone and adjust priorities as needed.Describe your experience with Generative AI in analytics.I have used tools like ChatGPT and Claude to automate report generation and summarize findings. For example, I built a pipeline that extracts data, generates narrative insights using an AI model, and compiles a weekly performance report. This saved my team several hours per week and improved consistency in communication. ## About Toptal Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the [world’s largest fully remote workforce](https://www.toptal.com/remote-work-playbook). We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold. ## Job Summary: Toptal is looking for a Senior Marketing Analyst to provide marketing leaders with crucial insights and recommendations for improvement. The role is part of our Business Analytics Center of Excellence, where Analysts are assigned to support one or more business functions. This role will specifically work with our Marketing organization—spanning paid search (SEM), organic search (SEO), and emerging Generative AI channels—from structuring the underlying data infrastructure to developing reports that support marketing leaders in making data-driven decisions. This role will play a critical role as a strategic advisor to marketing functions and leaders. This person will use data, create and define metrics, measure channel and campaign performance, and develop reports. They will also build models, forecast outcomes, run experiments, and perform in-depth diagnostic analysis. Ultimate success goes beyond data-related activities, delivering the “so what” that drives decisions and real business impact. It is imperative to fully understand the business (processes, objectives, organization, performance drivers, barriers), and connect the dots between data analysis, marketing strategy, and financial and operational effectiveness. We are looking for someone who is excited about seeing the bigger picture to make cross-functional connections in marketing channels, financial performance, and data. We expect that we not only answer the question asked, but also the question that was not. The Senior Marketing Analyst needs to build positive relationships across the organization, manage diverse stakeholders with competing and often conflicting priorities, and have a “find a way” attitude. This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English. ## Responsibilities: The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills. * Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts; and extract insights from these data activities to inform marketing decisions. * Use descriptive (what happened) and diagnostic (why did it happen) analytics to develop specific, actionable recommendations for marketing leaders. * Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are aligned with company strategy and objectives. * Measure and diagnose the performance of SEM, SEO, and Generative AI channels—analyzing spend efficiency, keyword and query performance, organic visibility and share of voice, funnel conversion, and lead value/ROAS—to guide budget allocation and channel strategy. * Map marketing processes and channel journeys to their corresponding data flows across acquisition, engagement, and revenue generation. * Proactively identify and surface opportunities to improve efficiency, conversion, revenue generation, client and talent experience, operations, communication, systems & tools, cash usage, etc. * Work closely with marketing stakeholders, data analysts, and business process owners to empower data-backed decision making, balancing and prioritizing competing requests across teams. * Leverage Generative AI tools (such as Claude, Gemini, and ChatGPT) to accelerate analysis, automate reporting workflows, and evaluate the growing impact of AI-driven search and referral channels on marketing performance. * Build and maintain marketing data infrastructure from lead acquisition to revenue generation, setting up and integrating Google Analytics, Google Search Console, and Google Ads as required. ### In the first week, expect to: * Onboard and integrate into Toptal, quickly learning about Toptal’s history, culture, and vision. * Shadow key teams to learn the core of the marketing organization and its channels. ### In the first month, expect to: * Understand the data generated through marketing operations and activities and where/how that data is stored–especially as it relates to our team. * Obtain a basic understanding of the assigned marketing function and its operations across SEM, SEO, and Generative AI channels. * Assess the current state of performance metrics, reports, dashboards, models, and analyses used, and identify discrepancies and areas for improvement. * Begin supporting the function leader with relevant insights and reports for leadership meetings. ### In the first three months, expect to: * Develop a proficiency of the data elements of the function and obtain a robust understanding of critical marketing processes. * Gain an understanding and ability to assess the drivers and impacts of marketing decisions on financial performance. * Begin identifying new opportunities to explore in the quest to improve performance continually, while exercising discretion and independent judgment. ### In the first six months, expect to: * Begin to solve real business problems as a team that will move the needle on key marketing performance metrics and financial performance. * Help us align and standardize metric definitions across the company. * Perform detailed root cause analysis to expose critical drivers of channel performance. ### In the first year, expect to: * Inform significant strategic initiatives, goals, priorities, and performance indicators. * Become an expert both on marketing process and data flow, and assist in building a new outstanding marketing analytics function. ## Qualifications and Job Requirements: * Bachelor’s degree is required. * 5+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics. * 2+ years of experience within general consulting or an analytical operations function is required. * Demonstrated experience analyzing SEM (paid search), SEO (organic search), and Generative AI / AI-driven search channels is required. * Both a strong background in math, science, finance, engineering, or statistics and deep business insight is required; advanced degrees and/or MBA are a plus. * Experience with BI tools (Tableau, Qlik, PowerBI, etc.). * Proficiency in SQL; experience with R, Python, or MATLAB is a plus. * Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT to support analysis, automation, and reporting. * Experience with exploratory data analysis, prototyping, testing hypotheses, performing root cause analyses, modeling business processes, building forecasts, creating predictive models, defining metrics, and/or measuring marketing performance. * Track record of linking data and analytics to marketing strategy, financial performance, and operations to drive real impact. * Working knowledge of probability and statistics, experience with process improvement is a plus. * Proven ability to manage diverse stakeholders and balance multiple, conflicting priorities in a fast-moving environment. * Ability to explain complex issues simply and intuitively, and willingness to challenge assumptions, communicate limitations, and flag blind spots. * The ideal candidate needs to have a strong technical background particularly when it comes to marketing data infrastructure and Google products (Google Analytics, Google Search Console, Google Ads) while having the ability to master marketing processes of diverse nature. * Outstanding written and verbal communication skills. * Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts. * You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do. Show more [Apply now >](https://jobicy.com/jobs/148653-senior-marketing-analyst-strategy-analytics.md) > Annual salary information is not provided for this position. 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