# Ad Creative Producer (iGaming / Social Casino) Remote from[Europe](https://jobicy.com/job-region/europe.md), [Türkiye](https://jobicy.com/job-region/turkiye.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted4 Jul 2026Apply before4 Aug 2026Experience level Midweight Views / Applies 59 / 3 [About company](https://jobicy.com/company/ruby-labs.md) * Share About [Ruby Labs](https://jobicy.com/company/ruby-labs.md) Crafting Consumer Products of Tomorrow [Information Technology & Services](https://jobicy.com/company-category/information-technology-services.md) * 2018 Actively Hiring Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. ### AI Summary This is a performance marketing role for an Ad Creative Producer specializing in iGaming and social casino. The candidate will lead the ideation and development of high-converting ad creatives for Meta and Google, focusing on casino-native angles and compliance. They will analyze real-time data, iterate rapidly, and collaborate closely with User Acquisition managers. The position requires 3+ years in ad creative production and proven experience in regulated iGaming verticals. Ruby Labs offers a remote work environment with unlimited PTO and a company-provided MacBook. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role demands niche industry experience (iGaming/social casino) and a deep understanding of performance metrics and compliance, which raises the difficulty. Additionally, the need to rapidly iterate based on data and manage multiple stakeholders adds complexity. ### Salary Analysis Median Highly Competitive USD85,000US Market USD50k – 120k 0 USD132k AI Insight No salary was provided in the job listing. Based on market rates for a US-based Ad Creative Producer in iGaming, the median salary is approximately $85,000. The range for similar roles typically falls between $50,000 and $120,000, depending on experience and location. ### Core Skills Required [iGaming](https://jobicy.com/jobs?search_keywords=iGaming.md) [Social Casino](https://jobicy.com/jobs?search_keywords=Social+Casino.md) [Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance+Marketing.md) [Ad Creative Production](https://jobicy.com/jobs?search_keywords=Ad+Creative+Production.md) [Meta Ads](https://jobicy.com/jobs?search_keywords=Meta+Ads.md) [Google Ads](https://jobicy.com/jobs?search_keywords=Google+Ads.md) [CPA/ROAS](https://jobicy.com/jobs?search_keywords=CPAROAS.md) [A/B Testing](https://jobicy.com/jobs?search_keywords=AB+Testing.md) [Compliance](https://jobicy.com/jobs?search_keywords=Compliance.md) [Creative Optimization](https://jobicy.com/jobs?search_keywords=Creative+Optimization.md) ### Cover Letter Sample Dear Hiring Team, I am excited to apply for the Ad Creative Producer position at Ruby Labs. With over 3 years of experience in iGaming and social casino advertising, I have a proven track record of producing high-performing creatives that drive CPA and ROAS. My expertise includes leading A/B testing frameworks, optimizing for Meta and Google, and ensuring compliance with sweepstakes regulations. In my previous role, I successfully scaled top-performing creatives by analyzing real-time data and iterating on hooks and angles. I am eager to bring this performance-driven mindset to Ruby Labs and collaborate with your UA team to achieve outstanding results. Thank you for considering my application. I look forward to the opportunity to contribute to your innovative team. Sincerely, [Your Name] Copy ### Sample Interview Questions Can you describe a time you used data to optimize a creative that significantly improved CPA or ROAS?In my previous role, I noticed a drop in CTR for a social casino campaign. By analyzing the hook rate and user drop-off points, I realized the first 3 seconds were too slow. I created a version with a quick jackpot animation and urgency text, which improved CTR by 35% and reduced CPA by 20%.How do you ensure your ad creatives comply with iGaming regulations and platform policies?I stay updated on sweepstakes regulations and Meta/Google policies by reviewing compliance guidelines regularly. I also work with legal teams to pre-approve ad copy and visuals, and I use checklists for each creative to avoid prohibited claims, such as guaranteeing wins or misleading bonus terms.Describe your process for structuring a systematic A/B testing framework for ad creatives. What metrics do you prioritize?I start by defining a clear hypothesis (e.g., 'urgency hook will increase CTR'). Then I create two variants (control vs. test) with only one variable changed. I run the test until statistical significance is reached (usually 1,000 impressions). I prioritize metrics like CTR, hook rate, CVR, and CPA. I also track ROAS for scaled campaigns.How do you stay current with iGaming advertising trends and competitor creatives?I regularly use tools like AdSpy and Moat to monitor competitor ads. I also follow industry blogs (e.g., CasinoBeats, SBC News) and join iGaming marketing groups on LinkedIn. I maintain a swipe file of successful angles and update it weekly to identify emerging patterns.Can you give an example of a successful UGC-style ad you produced for a social casino? What made it effective?I produced a UGC video featuring a 'real player' celebrating a big win, with a casual conversation about the game. The key was authenticity: the actor used natural language and genuine excitement. The ad outperformed other formats by 50% in CVR because it built trust and tapped into FOMO. ## About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: [https://rubylabs.com/about-us/](https://rubylabs.com/about-us/) ## About the role We are looking for a high-performance Ad Creative Producer with experience in iGaming, online casinos, sweepstakes, or betting industries. This is not a branding-only role; it is a performance marketing role where your creatives directly impact CPA, ROAS, and revenue. You will generate scroll-stopping ad concepts, lead rapid testing cycles, collaborate daily with User Acquisition Managers, optimize creatives based on real-time data, and operate within a compliance-sensitive environment. You will report to the Ad Creative Lead and work closely with the User Acquisition team. ## Key Responsibilities * Lead ideation and development of high-converting ad creatives, including casino-native angles (jackpots, wins, bonuses, urgency, competition, FOMO), gameplay ads, UGC-style videos, statics, and AI-generated creatives. * Ensure all creatives comply with sweepstakes regulations and ad platform policies. * Rapidly iterate concepts based on performance data and maintain high production velocity for Meta and Google Display campaigns. * Structure systematic A/B testing frameworks, identify winning patterns, and scale top-performing creatives. * Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), generate hypotheses based on trends, provide structured performance insights, and continuously refine messaging and creative hooks. * Monitor iGaming and sweepstakes advertising trends, analyze competitor creatives and funnels, identify emerging angles in online casino advertising, and stay informed about compliance and policy updates. * Collaborate closely with User Acquisition Managers, designers, and content creators to execute concepts, participate in brainstorming sessions, and contribute to improving internal creative systems. ## Qualifications * 3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads. * Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals. * Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV. * Experience running structured creative testing frameworks and proficiency in AI tools for creative production, including image, video, scripting, and editing. * Ability to analyze data and extract actionable insights to optimize creative performance. ## Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. ## Benefits Discover the perks of being part of our vibrant team! We offer: * Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. * Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. * Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. * Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. * Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: [https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0](https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0) Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! ## Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: * Recruiter Screening (40 minutes) * iGaming Creative Task Assignment * Interview with Marketing Director (60min) * Interview with Product Manager (30min) * Final Interview with CEO & Co-Founder (30min) ## Life at Ruby Labs At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote Show more [Apply now >](https://jobicy.com/jobs/148655-ad-creative-producer-igaming-social-casino-2.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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