# Media Buyer, Emerging Channels – Growth Marketing Remote from[USA](https://jobicy.com/job-region/usa.md)Annual salary Undisclosed Salary information is not provided for this position. Check our [Salary Directory](https://jobicy.com/salaries.md) to estimate the average compensation for similar roles.Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted10 Jul 2026Apply before10 Aug 2026Experience level Midweight Views / Applies 36 / 3 [About company](https://jobicy.com/company/applovin.md) * Share About [AppLovin](https://jobicy.com/company/applovin.md) AppLovin’s leading marketing platform provides developers with a powerful set of solutions to grow their mobile apps. [Computer Software](https://jobicy.com/company-category/software.md) * 2012 Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. ### AI Summary AppLovin is seeking a Media Buyer for Emerging Channels to join their Growth Marketing team. This role involves launching and optimizing paid marketing campaigns across new channels like AI search, X, CTV, and out-of-home. The ideal candidate is a self-starter with hands-on experience in media buying, data analysis, and creative strategy. They will own the full cycle of testing, execution, and performance monitoring to drive measurable growth. The position offers a greenfield opportunity with significant budget and a data-driven team focused on proving incrementality. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight This role requires 3+ years of hands-on experience across multiple platforms and strong analytical skills to manage complex testing and operations, but is not entry-level or executive, so difficulty is set at 3. ### Salary Analysis Median Highly Competitive $100,000US Market $70k – 130k 0 $143k AI Insight The listed salary is not provided, but based on market data for similar senior media buyer roles in ad-tech, the expected base salary range is $70,000-$130,000. The estimated median of $100,000 is competitive for a candidate with 3+ years of experience in a fast-paced growth environment. ### Core Skills Required [Media Buying](https://jobicy.com/jobs?search_keywords=Media+Buying.md) [Digital Marketing](https://jobicy.com/jobs?search_keywords=Digital+Marketing.md) [Growth Marketing](https://jobicy.com/jobs?search_keywords=Growth+Marketing.md) [Paid Acquisition](https://jobicy.com/jobs?search_keywords=Paid+Acquisition.md) [Data-Driven](https://jobicy.com/jobs?search_keywords=DataDriven.md) [Creative Strategy](https://jobicy.com/jobs?search_keywords=Creative+Strategy.md) [Campaign Optimization](https://jobicy.com/jobs?search_keywords=Campaign+Optimization.md) [Ad-Tech](https://jobicy.com/jobs?search_keywords=AdTech.md) [Marketplace](https://jobicy.com/jobs?search_keywords=Marketplace.md) [AI Tools](https://jobicy.com/jobs?search_keywords=AI+Tools.md) ### Cover Letter Sample I am writing to express my strong interest in the Media Buyer, Emerging Channels position at AppLovin. With over 3 years of hands-on experience in paid media buying across multiple platforms, I have a proven track record of driving growth through structured testing, creative optimization, and data-driven decision making. In my previous role, I successfully launched and scaled campaigns on emerging channels, achieving significant improvements in ROAS and incrementality. I am particularly drawn to the greenfield opportunity at AppLovin and the chance to leverage my skills in a high-impact, data-centric environment. Thank you for considering my application; I look forward to contributing to your team. Copy ### Sample Interview Questions Can you describe a successful media buying campaign you managed from start to finish? Walk us through your strategy, execution, and results.In my previous role, I launched a paid search campaign for a new B2B product. I started by identifying high-intent keywords, created A/B test ad copy, and set up conversion tracking. Over three months, I optimized bids and audiences, resulting in a 40% increase in lead volume while reducing CPA by 20%.How do you approach testing a new advertising channel where you have no historical data?I start with small-scale tests to gauge performance, setting clear hypotheses and KPIs. I allocate a small budget, test multiple ad formats and targeting options, and monitor closely. Once I identify promising signals, I scale gradually while running incrementality tests to ensure true impact.Describe a time when you used data to optimize campaign performance. What tools and metrics did you use?While managing a display campaign, I used Google Analytics and a BI tool to analyze drop-off points. I noticed high bounce rates on landing pages, so I collaborated with the creative team to redesign the landing page and A/B tested new CTAs. This improved conversion rate by 15% and reduced bounce rate by 10%.How do you handle discrepancies between ad platform reporting and your internal tracking?I first verify the conversion tracking setup, ensuring pixels or APIs are correctly implemented. Then I check for attribution window differences or data sampling. I document the discrepancy and compare time frames. If unresolved, I work with engineering to debug the issue, ensuring data accuracy for optimization.What experience do you have with AI tools in media buying, and how have you used them to improve performance?I have used AI-powered bidding strategies like Target CPA and Smart Bidding on Google Ads. For creative, I've used tools to generate ad copy variations and test them automatically. I also leverage audience prediction models to find lookalike segments. This has increased efficiency and allowed me to uncover new audiences. ## About AppLovin [AppLovin](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applovin.com&esheet=54549558&newsitemid=20260608414458&lan=en-US&anchor=AppLovin&index=3&md5=a4ac8b1dcb8b5502d0154df68e322df6) makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: [www.applovin.com](http://www.applovin.com). To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager. We’re expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels. You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home. The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a face-paced environment. Why join You’ll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data. If you love being early on new channels and proving impact with rigor, this is your seat. What you’ll own – Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing. – Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms. – Manage channels against internal goals and KPIs, and adjust spend toward what’s genuinely incremental – Own creative strategy across channels – ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel What we’re looking for – 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms – Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops, – Strong test-and-learn track record, data driven, and creative. – Bonus if you have experience with landing page testing and conversion rate optimization – Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar. Nice to have – Experience acquiring advertisers or businesses (B2B or marketplace/two-sided), not only consumers. – Ad-tech, DSP, or marketplace background – Direct experience driving ad creative strategy – you can mock up or storyboard ad concepts yourself, or have examples of ad concepts you originated that drove real performance AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant [here](https://www.eeoc.gov/employers/eeo-law-poster). If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more [here](https://calcivilrights.ca.gov/fair-chance-act/). To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.Please read our [Global Applicant Privacy Notice](https://legal.applovin.com/global-applicant-privacy-notice/) to learn more about how AppLovin processes your personal information. Show more [Apply now >](https://jobicy.com/jobs/149112-media-buyer-emerging-channels-growth-marketing.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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