# Director of Paid Acquisition Remote from[USA](https://jobicy.com/job-region/usa.md)Salary, yearly, USD 123,000 - 165,000Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted17 Jul 2026Apply before17 Aug 2026Experience level Director Views / Applies 81 / 3 [About company](https://jobicy.com/company/lakeshore-learning-materials-llc.md) * Share About [Lakeshore Learning Materials, LLC](https://jobicy.com/company/lakeshore-learning-materials-llc.md) We create award-winning educational products for schools and families to provide a high-quality education for every child. [Retail](https://jobicy.com/company-category/retail.md) * 1954 Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. ### AI Summary Lakeshore seeks a Director of Paid Acquisition to lead paid media strategy across B2C and institutional channels. This high-ownership role involves managing a growing team, owning budgets across Meta and Google, and driving performance through rigorous testing and optimization. The ideal candidate has 10+ years of performance marketing experience, deep platform expertise, and a track record of scaling ecommerce businesses. This remote role reports during Pacific Time hours and offers the chance to impact millions of educators and families. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight The role demands 10+ years of specialized experience, management of significant budgets, and strategic ownership across multiple channels, making it very challenging. ### Salary Analysis Median Market Rate USD144,000US Market USD110k – 190k 0 USD209k AI Insight The offered salary range of $123,000–$165,000 is competitive for a Director-level paid acquisition role, aligning with the median of $144,000. While the market ranges from $110,000 to $190,000, the total compensation and growth potential at Lakeshore make this an attractive opportunity. ### Core Skills Required [Paid Acquisition](https://jobicy.com/jobs?search_keywords=Paid+Acquisition.md) [Meta Ads Manager](https://jobicy.com/jobs?search_keywords=Meta+Ads+Manager.md) [Google Ads](https://jobicy.com/jobs?search_keywords=Google+Ads.md) [B2C Marketing](https://jobicy.com/jobs?search_keywords=B2C+Marketing.md) [B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B+Marketing.md) [Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance+Marketing.md) [Ecommerce](https://jobicy.com/jobs?search_keywords=Ecommerce.md) [Team Leadership](https://jobicy.com/jobs?search_keywords=Team+Leadership.md) [Creative Testing](https://jobicy.com/jobs?search_keywords=Creative+Testing.md) [ROI Optimization](https://jobicy.com/jobs?search_keywords=ROI+Optimization.md) ### Cover Letter Sample Dear Hiring Manager, I am writing to express my enthusiasm for the Director of Paid Acquisition role at Lakeshore. With over a decade of experience in performance marketing and a proven track record of scaling B2C and B2B paid channels, I am excited about the opportunity to drive revenue growth and build a world-class team. In my previous role, I owned multi-million dollar budgets across Meta and Google, consistently exceeding ROAS targets and reducing CAC through rigorous testing and optimization. I thrive in fast-paced environments and have deep expertise in creative testing, attribution modeling, and cross-functional collaboration. I am particularly drawn to Lakeshore's mission of providing quality learning materials to educators and families. I am confident that my leadership, data-driven approach, and hands-on platform expertise would make an immediate impact. Thank you for considering my application. I look forward to discussing how I can contribute to Lakeshore's continued growth. Sincerely, [Your Name] Copy ### Sample Interview Questions How would you approach scaling a paid acquisition program that is currently reliant on a single channel?I would start by auditing current performance to identify strengths and weaknesses, then test emerging channels like TikTok or Pinterest with small budgets. I'd prioritize channels with clear audience overlap and use incrementality testing to measure true impact. Diversification should be data-driven, gradually shifting budget as new channels prove profitable.Describe a time you turned around underperforming paid media campaigns.Previously, a key campaign had declining ROAS due to ad fatigue and poor targeting. I paused underperforming creatives, refreshed audience segments using first-party data, and implemented a structured A/B testing framework. Within two months, ROAS improved by 40% while maintaining volume.How do you balance long-term brand building with short-term performance goals?I advocate for a blended approach: allocate a portion of the budget to top-of-funnel prospecting with brand messaging, while retargeting with performance-focused ads. Measurement is key—use marketing mix models and lift studies to quantify brand impact. Short-term metrics like CAC and ROAS guide day-to-day, but I track brand search volume and aided awareness quarterly.How would you lead a team of paid media specialists to achieve ambitious targets?I set clear OKRs aligned with company goals, provide regular feedback, and invest in skill development through training and cross-functional exposure. Autonomy is critical—I empower the team to own their channels while fostering a culture of experimentation and data-driven decision-making. Weekly check-ins ensure alignment and rapid issue resolution.What is your experience with budget forecasting and reporting for executive stakeholders?I build rolling forecasts that account for seasonal trends, channel mix, and macro factors, updating them monthly. Reports focus on a few key metrics (CAC, ROAS, spend pacing) with clear visualizations and variance explanations. I also provide scenario analysis to help leaders understand trade-offs between growth and efficiency. ## Company Description At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth. ## Job Description We’re looking for a Director of Paid Acquisition to own how Lakeshore reaches and converts customers through paid media — across both our direct-to-consumer and institutional channels. You’ll set the strategy, lead a growing team, and stay close enough to the work to make fast, informed decisions in the accounts. This is a high-ownership role at the center of a rapidly scaling digital business, and the impact you drive here connects directly to putting quality learning materials in the hands of educators, families, and children. This role is expected to work primarily during Pacific Time (PT) business hours. A day on the job looks like this: * Own the paid acquisition strategy, roadmap, and budget across Meta, Google, and emerging channels — holding full accountability for CAC, ROAS, and revenue targets across B2C and B2I * Lead and grow a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale * Partner with our external agency and cross-functional teams — creative, merchandising, ecommerce, and finance — to align paid investment with company priorities and maximize return * Design and run a rigorous, continuous testing program across creative, audience, bid strategy, and landing pages, translating results into fast, evidence-based decisions * Build reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed * Analyze the full paid customer journey — from first impression through conversion — to surface high-impact optimization opportunities both in-channel and on-site ## Qualifications Got the skills and experience? Here’s what we’re looking for: Required * 10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels * 5+ years managing significant paid media budgets directly in-platform, with deep current hands-on expertise in Meta Ads Manager and Google Ads * 5+ years leading a team, with a demonstrated ability to develop talent, set direction, and hold a team accountable for measurable outcomes * Proven track record owning paid channels end-to-end — from strategy and forecasting through execution, testing, and optimization * Strong command of budget pacing, bid strategy, attribution modeling, and creative testing frameworks * Experience briefing and collaborating with creative teams to develop and iterate on ad concepts tied to performance goals * Comfortable making confident decisions with incomplete information in a fast-moving, shifting environment * This is a remote role; must be able to collaborate effectively across time zones and functions without day-to-day in-person oversight Preferred * Experience working at or managing an external paid media agency * Hands-on experience with paid channels beyond Meta and Google — Pinterest, TikTok, programmatic, or paid search extensions * Exposure to institutional or B2B marketing funnels in addition to consumer retail What sets you apart * You translate performance data into a clear business story — not just for channel specialists, but for a VP or CFO who needs to understand what the numbers mean and what to do next * You can zoom out to set a six-month strategy and zoom back in to catch a budget pacing issue before it costs real money — without losing your footing at either altitude * You build trust across teams by sharing context generously, pushing back constructively, and following through consistently * You approach creative with both analytical rigor and genuine aesthetic judgment — you know what good looks like, and you know how to test whether you’re right ## Additional Information And here’s our end of the bargain! At Lakeshore, we pay local market wages for employees that reside within Los Angeles and Orange Counties. For employees residing outside of Los Angeles and Orange Counties, pay is based on national market. For this position, new employees joining Lakeshore are typically brought into the organization at a salary rate between $123,000-$165,000 depending on relevant experience & skillset. This range is indicative of projected hiring range. The annual base compensation will take into account each candidate’s relevant experience, location, and skillset. * Bonus eligible * Paid leave for new parents to support work/life balance and family bonding * Excellent medical/dental and vision coverage—EPO, PPO and HSA * 401(k) retirement plan with company contribution (because you will retire someday) * Flexible benefits—choose what you like, ignore the rest * On-site preschool for our employees’ children * On-site employee gym for all levels/fitness needs * Generous employee discount * Casual dress…and we really mean it At Lakeshore, we know our diversity makes us stronger, and when everyone feels included and valued, we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers, families and children we serve. We know we couldn’t do the extraordinary things we’re doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group, Lakeshore is more than a great place to work—it’s a great experience to be part of. Day in and day out, we give everything we’ve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success, we’re constantly on the lookout for people to join us. So if you’re a down-to-earth professional who shares our desire for making a difference, we’d love to hear from you. To learn more about Lakeshore, visit [www.lakeshorelearning.com/careers](https://www.lakeshorelearning.com/about/careers)[ ](https://www.lakeshorelearning.com/about/careers%C2%A0) Equal Employment Opportunity Policy People are selected to become members of the Lakeshore family based on skill, merit and mind-boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS-related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose. To learn about how we collect and use Applicant information, please visit our [Employee/Applicant Privacy Policy.](https://www.lakeshorelearning.com/about/privacy-policy-employee-applicant/) Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees. Please see the [E-Verify Participation Poster and Know Your Rights Poster](http://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf) in [English](http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) and [Spanish ](https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRightsSp6.12.pdf)for more information. INDRLL1 Show more [Apply now >](https://jobicy.com/jobs/149396-director-of-paid-acquisition.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. ## How to apply ## See a few more Similar Marketing & Sales remote jobs * ![PadSplit logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/06/da525286873130ed0b95212896ef55d4.jpg) PadSplit ### [SEO Analyst (Fully Remote)](https://jobicy.com/jobs/146472-seo-analyst-fully-remote.md) The Role We Need PadSplit is hiring an SEO Analyst to own and scale our organic search strategy across both traditional search engines and emerging AI-powered answer engines. As… ![USA flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/us.svg) US•Full TimeNEW* ![Brafton logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1791a8a0-221.jpeg) Brafton ### [SEO Strategist – Canada](https://jobicy.com/jobs/146474-seo-strategist-canada.md) This is a full-time remote position open to candidates across Canada. Brafton is looking for an SEO strategist to join our Consulting Department. The ideal candidate has previous agency experience, a passion… ![Canada flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/ca.svg) CA•Full TimeNEW* ![Scorpion logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/11/5d0f5219d1a5557d70758202f92e0076.png) Scorpion ### [Senior SEO Strategist](https://jobicy.com/jobs/146473-senior-seo-strategist-2.md) About Us Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their… ![USA flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/us.svg) US•Full TimeUSD 70k-90k/year* ![Thales logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/6f7bbdb9-221.jpeg) Thales ### [Sales Engineer (Application Security)](https://jobicy.com/jobs/146550-sales-engineer-application-security.md) Location: Texas, United States of AmericaThales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to… ![USA flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/us.svg) US•Full TimeNEW* ![Screenverse logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/d519279c-221.png) Screenverse ### [Programmatic Partnerships Manager](https://jobicy.com/jobs/146554-programmatic-partnerships-manager.md) Programmatic Partnerships*Ideally located in NY/NJ area and able to travel to client meetingsWhat You Need to KnowSummary of the company and what we doSummary and details of the role we’re… ![USA flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/us.svg) US•Full TimeUSD 100k-110k/year* ![PriceLabs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1282d70c-221.png) PriceLabs ### [Graduate Programme – Philippines / India](https://jobicy.com/jobs/146607-graduate-programme-philippines-india.md) Note: This role is for individuals who reside in and have full work authorisation for the Philippines and IndiaAbout the Role:In this role, you will be the first layer of… ![USA flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/us.svg) US•Full TimeNEW* ![PriceLabs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1282d70c-221.png) PriceLabs ### [Europe Solutions Consultant, Hotels](https://jobicy.com/jobs/146608-europe-solutions-consultant-hotels-2.md) About the role:We’re looking for a Solutions Consultant, Hotels to help scale our presence in the hospitality space. In this high-impact role, you’ll work directly with hotel groups and operators –… ![USA flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/us.svg) US•Full TimeNEW* ![Ruby Labs logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/0799a7b7-221-1.jpeg) Ruby Labs ### [Social Media Ads Manager (Paid Social)](https://jobicy.com/jobs/146616-social-media-ads-manager-paid-social.md) About usRuby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our… ![Europe flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/eu.svg) EU•Full TimeNEW* ![Fortive logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/06/08ee6cc3-221.webp) Fortive ### [Account Manager, Rochester – Albany, NY](https://jobicy.com/jobs/146667-account-manager-rochester-albany-ny.md) About the jobAn Account Manager is responsible for identifying and closing new business opportunities within established and new accounts in a geographically dispersed territory. Account Managers will focus their call… ![USA flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/us.svg) US•Full TimeNEW* ![Hand & Stone Massage and Facial Spa logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2026/06/7b69deaf-221.webp) Hand & Stone Massage and Facial Spa ### [Sales Associate](https://jobicy.com/jobs/146676-sales-associate.md) Replies within 24 hours Benefits: 401(k) Bonus based on performance Flexible schedule Job descriptionNow Hiring Sales Associates for Hand and Stone San Marcos! We have a large member base and… ![USA flag](https://cloud.jobicy.com/nyc4-cold/img/round-flags/us.svg) US•Part TimeUSD 40k-40k/year [More Jobs](https://jobicy.com/jobs.md)