# Head of Customer Marketing Remote from[USA](https://jobicy.com/job-region/usa.md)Salary, yearly, USD 145,000 - 235,000Department [Marketing & Sales](https://jobicy.com/categories/marketing.md) Employment type Full Time, Job posted20 Jul 2026Apply before20 Aug 2026Experience level Director Views / Applies 166 / 10 [About company](https://jobicy.com/company/launchdarkly.md) * Share About [LaunchDarkly](https://jobicy.com/company/launchdarkly.md) LaunchDarkly helps some of the biggest companies in the world take total control over software launches, get deeper and actionable insights. [Computer Software](https://jobicy.com/company-category/software.md) * 2014 Verified job posting This job post has been [manually reviewed](https://jobicy.com/tools/help-center/employee/how-does-jobicy-verify-the-legitimacy-of-remote-job-listings.md) for authenticity and compliance. ### AI Summary This Head of Customer Marketing role leads the global customer marketing function, focusing on customer advocacy, adoption, and storytelling. The position involves building executive advisory boards, managing peer review programs like G2 and TrustRadius, and creating customer case studies. The ideal candidate has 12+ years of experience, including 7+ in customer advocacy, and strong cross-functional leadership skills. They will work closely with executives and customer-facing teams to nurture relationships and influence GTM strategy. The role is strategic and data-driven, requiring experience with tools like Salesforce and Gainsight. ### Role DNA Job Complexity Easy Hard Pace & Pressure Relaxed Fast-paced Autonomy Level Guided Full Ownership Communication Load Independent Highly Collaborative AI Insight This role requires 12+ years of experience, supervisory experience, and a track record of building scalable programs, indicating a high level of difficulty suitable for a senior leader. ### Salary Analysis Median Market Rate USD190,000US Market USD140k – 260k 0 USD286k AI Insight The offered salary range of $145,000 - $235,000 is competitive for a Head of Customer Marketing role in the US, with a median of $190,000. This aligns with market rates for senior leadership positions in the tech industry. ### Core Skills Required [Customer Advocacy](https://jobicy.com/jobs?search_keywords=Customer+Advocacy.md) [Marketing Strategy](https://jobicy.com/jobs?search_keywords=Marketing+Strategy.md) [Storytelling](https://jobicy.com/jobs?search_keywords=Storytelling.md) [Executive Advisory](https://jobicy.com/jobs?search_keywords=Executive+Advisory.md) [Peer Reviews](https://jobicy.com/jobs?search_keywords=Peer+Reviews.md) [CRM](https://jobicy.com/jobs?search_keywords=CRM.md) [Gainsight](https://jobicy.com/jobs?search_keywords=Gainsight.md) [Cross-functional Leadership](https://jobicy.com/jobs?search_keywords=Crossfunctional+Leadership.md) [Data-driven Marketing](https://jobicy.com/jobs?search_keywords=Datadriven+Marketing.md) [Customer Retention](https://jobicy.com/jobs?search_keywords=Customer+Retention.md) ### Cover Letter Sample Dear Hiring Manager, I am excited to apply for the Head of Customer Marketing position at LaunchDarkly. With over 12 years of experience in customer advocacy and marketing leadership, I have built scalable programs that drive customer engagement and retention. My background includes establishing executive advisory boards and managing peer review platforms to maintain industry leader status. I am particularly drawn to LaunchDarkly's focus on AI-era SDLC and would love to contribute to your customer storytelling efforts. Thank you for considering my application. Copy ### Sample Interview Questions How would you build a pipeline of customer advocates for a developer-focused product?I would identify power users through product analytics and CRM data, then engage them with personalized outreach highlighting the benefits of advocacy. I'd create a tiered program with incentives like exclusive events and early access. Regular feedback loops and strong relationships with customer success teams would ensure a steady flow of willing advocates.Describe your experience with managing peer review platforms like G2. How do you maintain leader status?I've managed reviews across G2, Gartner, and TrustRadius by implementing a systematic approach: requesting reviews from satisfied customers at key lifecycle stages, monitoring sentiment, and responding to feedback. To maintain leader status, I focus on review volume, recency, and positive ratings, and use survey data to improve product areas that affect scores.How do you measure the ROI of customer advocacy programs?I track metrics such as number of advocates, content produced, case study influence on deals, and downstream revenue influenced by advocacy activities. I also monitor customer health scores and retention rates among advocates versus non-advocates. Regular reporting on these KPIs demonstrates the program's impact.Can you give an example of a cross-functional program you led that involved both marketing and sales?I led a customer reference program where I partnered with sales to identify and train advocates for sales calls. We created a feedback loop: sales provided advocate interactions, and marketing used those stories for case studies. This increased win rates by 15% and generated 20 new case studies in one quarter.How would you tailor customer storytelling for a technical audience of developers?I would focus on technical depth and results. Stories should include specific use cases, code snippets, and metrics like deployment speed or uptime improvement. I'd involve developers in writing or co-creating content to ensure authenticity. Formats like blog posts, webinars, and conference talks are ideal for this audience. ### About the Job: We are seeking a strategic, results-driven Head of Customer Marketing to lead our global customer marketing function. This role has significant influence on shaping brand messaging and positioning for LaunchDarkly as well as influencing customer health and retention. This individual will manage our customer advocacy and adoption programs. The ideal candidate will bring a combination of building deep customer relationships within a company as well as experience building repeatable frameworks and enable both quality and quantity of customer advocacy. ### Responsibilities: * Lead our customer storytelling program. Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly being part of their AI SDLC. * Establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers. * Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes. * Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events. * Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms. * Design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities. * Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates. * Collaborate with the lifecycle marketing team to manage customer onboarding and adoption nurture activities. * Build scalable feedback loops that capture customer insights and influence messaging, positioning, and GTM strategy. ### Qualifications: * Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience. * 7+ years of customer advocacy experience including managing a team of individual contributors. * Experience working directly with a developer / software engineering audience. * Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs. * Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers. * Experience using customer advocacy tools such as Champion and UserEvidence. * Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight. * Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences. * Experience working with global, remote teams and collaborating with cross-functional stakeholders. Pay: Target pay ranges based on Geographic Zones* for Level M3: * Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle – $171,000 – $235,000** * Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago – $154,000 – $211,000** * Zone 3: All other US locations – $145,000 – $200,000** * All ranges inclusive of 15% Bonus Target LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location. *Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas. **Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary. ### About LaunchDarkly: Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare “big-bang” technology migrations. The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by: * Improving the velocity and stability of software releases, without the fear of end customer outages * Delivering targeted experiences by easily personalizing features to customer cohorts * Maximizing the business impact of every feature through the ability to experiment and optimize * Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types * Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability At LaunchDarkly, we believe in the power of teams. We’re building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [hr@launchdarkly.com](mailto:hr@launchdarkly.com). Do you need a disability accommodation? Fill out this [accommodations request form](https://docs.google.com/forms/d/e/1FAIpQLSdYb_7upYMtdRVXzvXGHGfQw0pU2FNma-6Rwp-I6NjKm7SYNw/viewform) and someone from our People Operations team will contact you for assistance. Your safety matters to us. To protect yourself from potential scams, LaunchDarkly recruiters will only contact you from [@LaunchDarkly](https://launchdarkly.slack.com/team/UKEE4GBS6).com email addresses or via LinkedIn from “Verified Recruiter” accounts. Be cautious of emails from other domains. Legitimate LaunchDarkly recruiters will never ask for money, fees, or banking information before making a job offer. LaunchDarkly will never make a job offer without conducting a formal interview process. Our interview process does not involve asking detailed questions by email. If you are ever unsure about a communication that you receive, don’t click any links—visit [Careers | LaunchDarkly](https://launchdarkly.com/careers/) directly for confirmed job openings and links to apply. Please notify us of any fraudulent representation by sending an email to [careers@launchdarkly.com](mailto:careers@launchdarkly.com). 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