[All remote jobs](https://jobicy.com/jobs.md)Open role[![PointClickCare logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/02/94d5c7bae5858d7e126022ed422c639c.jpeg)](https://jobicy.com/company/pointclickcare.md)Remote opportunity at[PointClickCare](https://jobicy.com/company/pointclickcare.md)

# Sr. Customer Engagement Marketing Manager (US)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/pointclickcare.md)Share1 Aug 2026Published43Listing views3Application actionsManually reviewedTrust & Safety status  Opportunity details

## About this role.

AI SummaryPointClickCare is seeking a Senior Customer Engagement Marketing Manager to lead strategic customer engagement initiatives, including nurture programs, online communities, and advocacy efforts. This role requires collaboration with cross-functional teams such as web developers, brand, and demand generation to create a seamless digital customer experience. The ideal candidate will have deep industry and product knowledge, along with the ability to influence stakeholders and drive best practices. This is a remote role based in the US or Canada, with some travel to company offices for events. The position offers an opportunity to make a meaningful impact in healthcare technology while working in a flexible, innovative environment.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior-level strategic role that requires coordinating multiple stakeholders, technical platforms, and cross-functional teams, making it highly complex. The scope and impact on customer engagement across the entire company elevate the difficulty compared to a typical marketing role.

## Salary analysis

Estimated compensation compared with the broader BRL market for similar roles.

Estimated job medianHighly competitiveBRL600,000BRL market rangeBRL500k–BRL700k0BRL770k

AI insightThe provided annual salary range of R$30,000 is significantly below the market for a Senior Customer Engagement Marketing Manager in the US/Canada market. Based on US market data for similar roles, the typical base salary is between USD $95,000 and $140,000, which translates to approximately R$500,000 to R$700,000 annually (using an exchange rate of 5.2 BRL/USD). The median is estimated at R$600,000. The offered salary appears to be a typo or a misrepresented value, and it would not be competitive in the current hiring market.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Customer Engagement](https://jobicy.com/jobs?search_keywords=Customer%20Engagement.md)[Marketing Strategy](https://jobicy.com/jobs?search_keywords=Marketing%20Strategy.md)[Nurture Programs](https://jobicy.com/jobs?search_keywords=Nurture%20Programs.md)[Online Community Management](https://jobicy.com/jobs?search_keywords=Online%20Community%20Management.md)[Stakeholder Management](https://jobicy.com/jobs?search_keywords=Stakeholder%20Management.md)[CRM Integration](https://jobicy.com/jobs?search_keywords=CRM%20Integration.md)[Customer Advocacy](https://jobicy.com/jobs?search_keywords=Customer%20Advocacy.md)[Healthcare Technology](https://jobicy.com/jobs?search_keywords=Healthcare%20Technology.md)[SaaS Marketing](https://jobicy.com/jobs?search_keywords=SaaS%20Marketing.md)[Strategic Planning](https://jobicy.com/jobs?search_keywords=Strategic%20Planning.md)

Cover letter sampleDear Hiring Manager,

I am excited to apply for the Sr. Customer Engagement Marketing Manager position at PointClickCare. With over eight years of experience in customer marketing and engagement, I have successfully developed and executed programs that drive adoption, advocacy, and revenue growth. Your mission to help providers deliver exceptional care aligns perfectly with my passion for healthcare technology. I look forward to leveraging my expertise in online communities, nurture programs, and stakeholder collaboration to empower your customers and amplify their voices. Thank you for considering my application.

Copy   Sample interview questionsHow would you develop a customer engagement strategy for a multi-segment B2B SaaS company?I would start by segmenting customers based on their needs, lifecycle stage, and product usage. Then I would map their journey to identify key touchpoints for engagement. The strategy would include a mix of nurture email campaigns, online community activities, user groups, and advocacy programs. I would also collaborate with sales and product teams to align with customer needs and ensure that the strategy supports overall business goals.

Describe a time you collaborated with web developers to implement a new feature on a customer community platform.

In my previous role, we needed to integrate a gamification feature into our online community to boost participation. I wrote the business requirements, including user stories and success metrics, and worked closely with the web development team during sprint planning and testing. We launched the feature on time, which increased weekly active users by 25% and improved customer satisfaction scores.

How do you measure the success of customer engagement and advocacy programs?

I use a combination of engagement metrics, such as community active users, program participation rates, and content interaction, as well as business outcomes like product adoption, customer retention, and net promoter score. I also track the impact of advocacy on sales, including referral leads and customer references for sales cycles. Regular reporting and analysis help optimize programs and demonstrate ROI to leadership.

How do you align engagement strategies with demand generation and brand marketing teams?

I would establish regular cross-functional meetings to share insights and align on customer messaging. For example, I would provide customer testimonials and case studies to the brand team for use in campaigns, while coordinating with demand generation to ensure nurture programs feed into their pipelines. By aligning on a shared customer strategy, we can create a unified experience and amplify each other's efforts.

Given the healthcare industry, how would you ensure compliance and data privacy in your customer engagement programs?

I would ensure that all customer engagement programs comply with regulations like HIPAA and GDPR. This includes working with legal and security teams to review data consent, storage, and usage. I would also implement best practices for data minimization and provide training to the team on compliance. Additionally, I would make sure that any third-party platforms we use are compliant and have proper data processing agreements in place.

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work. At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out [Life at PointClickCare](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpointclickcare.com%2Flife-at-pointclickcare%2F&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586947941%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=dIKtrMG7L0sb%2FfLrFRvhcZAmfqfNXTXDTvMsoJkwGvM%3D&reserved=0) and connect with us on [Glassdoor](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.glassdoor.ca%2FOverview%2FWorking-at-PointClickCare-EI_IE452666.11%2C25.htm&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586978442%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=KVgSiL%2ByFmnpxTc5PmuErMwRNwDmTGqUzJIUSIm5fY0%3D&reserved=0)and [LinkedIn](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpointclickcare%2F&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586994867%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=AFNWMltUX65iQ5E5LFYOrA9bKP10SzKQ7jwcti57q2E%3D&reserved=0).**Travel to Office expectations**For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

## Location:

Remote, US & Canada. (Hybrid from our offices preferred)

## Position Summary:

This program leader will evolve our customer engagement marketing strategic plan. They will empower our customers with a relevant and valuable digital experience as they interact with our customer online communities, user groups, nurture programs, and leverage positive customer experiences to influence buyer decisions.  This role will support all market segments, navigating and influencing stakeholders to institute advocacy and engagement best practices. This individual will utilize their breadth of understanding about our industry and products from PointClickCare’s full portfolio.

## Key Responsibilities:

* Develop strategic planning and execute programs to support customer engagement initiatives. This includes strategically focusing on nurture programs and instituting best practices for engagement in online community, as well as internal promoter for customer engagement and advocacy within our organization.
* Collaborate with Web Developer(s) to be accountable for the software and other technical aspects of the platform(s) used (maintenance, upgrades, implementing new features, etc.) Develop a roadmap for technology requirements to support development, including integrations with customer relationship tools 
* Build relationships, align with and influence stakeholders.
* Working closely and aligning with other teams such as Brand and Demand to drive engagement strategy to support sales and marketing goals, and to not only use our customer channels to amplify adoption, brand and demand campaigns but to leverage voice of customers to help foster more champions who seed adoption efforts upholding PointClickCare’s customer-centric focus ensuring that advocacy of product value is part of every marketing campaign
* Provide regular direction, working alongside Enablement, for campaign activation pull through. As well as how to properly engage customers with evidence-based adoption programs. Drive continuous awareness, and affinity, through effective and innovative marketing programs via appropriate channels (email, online communities, in-app in our product, social, etc.)
* Drive active community participation among eligible customers and influencers upholding standards for community interaction and mapping customer journey, including content, tone governance, moderating conversations, commenting on discussions at appropriate thresholds, and promoting/ enforcing rules of engagement with internal cross-functional members (i.e., product leaders, regulatory leaders, customer success and support, etc.) 
* Innovate and implement ideas to grow all market segments online communities’ userbase of customer champions and influencers, drive engagement, and expand reach. Cross-functionally collaborate with customer-facing teams, cultivating relationships with SMEs to curate content, resources and evolve editorial calendar that supports the growth and adoption of our products and services, helping customers realize the true value and full potential of PointClickCare.
* Gather, interpret, analyze program data and provide insights/making recommendations/ finding solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance and other KPIs – continuously optimizing and improving program performance
* Contribute to measurement and reporting using applicable technology, tools and processes to ensure delivering measurable business results.
* Also contributing to measurement and reporting using applicable technology, tools and processes
* Share customer response data, measurable results, and actionable insights to assist demonstrating value and impact with:
* Insights & Intelligence team to help build one voice of the customer program
* Provide customer feedback to the upstream portfolio teams, product, etc Product Marketing to provide upstream for product development consideration
* Identify and promote the business value of both online communities’ customer engagement and advocacy to cross-functional audiences

## Required Skills & Experience:

* 6 + years of relevant B2B marketing experience in SaaS/Healthcare, a strong marketing manager who has proven success in Online Community administration, user group management/ moderator experience with proven customer-centric focus.
* Strong strategic problem solver with the ability to bring thought leadership and guidance for cross-functional teams
* Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
* This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit

## Preferred Experience:

* Ability to work hybrid from our offices in Toronto or SLC
* Growth mindset
* Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate engagement best practices and apply knowledge/ skills into practice. Experience evolving programs to deliver measurable business results.
* Experience translating insights and data into consumer value and marketing strategy
* Deep appreciation of customer and product lifecycle methodology.
* Understanding of PCC solution offerings, key industries and market segments

#LI-TW1#LI-RemotePointClickCare Benefits & Perks:Benefits starting from Day 1!Retirement Plan MatchingFlexible Paid Time OffWellness Support Programs and ResourcesParental & Caregiver LeavesFertility & Adoption SupportContinuous Development Support ProgramEmployee Assistance ProgramAllyship and Inclusion CommunitiesEmployee Recognition … and more!It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.When you apply for a position, your information is processed and stored with Lever, in accordance with [Lever’s Privacy Policy](https://www.lever.co/privacy-policy). We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [recruitment@pointclickcare.com](mailto:recruitment@pointclickcare.com) PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information. Show more

[Apply now >](https://jobicy.com/jobs/150032-sr-customer-engagement-marketing-manager-us.md)

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