[All remote jobs](https://jobicy.com/jobs.md)Open role[![PointClickCare logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/02/94d5c7bae5858d7e126022ed422c639c.jpeg)](https://jobicy.com/company/pointclickcare.md)Remote opportunity at[PointClickCare](https://jobicy.com/company/pointclickcare.md)

# Sr. Customer Engagement Marketing Manager (Canada)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/pointclickcare.md)Share1 Aug 2026Published58Listing views1Application actionsManually reviewedTrust & Safety status  Opportunity details

## About this role.

AI SummaryThis senior-level marketing role at PointClickCare is responsible for evolving the customer engagement marketing strategy, empowering customers through digital experiences, online communities, and nurture programs. The position requires strategic planning, cross-functional collaboration with Brand and Demand teams, and influencing stakeholders to drive advocacy and adoption. This is a remote-first role based in Canada/US, with occasional travel to offices. The ideal candidate has deep experience in B2B marketing, customer advocacy, and technical platform management. The role supports the company's mission to transform healthcare through innovation and AI.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis role demands senior-level strategic thinking, technical expertise in platform management, and the ability to influence diverse stakeholders, making it moderately to highly difficult. It requires a blend of marketing acumen, project execution, and cross-functional leadership.

## Salary analysis

Estimated compensation compared with the broader BRL market for similar roles.

Estimated job medianHighly competitiveBRL575,000BRL market rangeBRL450k–BRL700k0BRL770k

AI insightThe offered salary range is provided in BRL and indicates a minimum of R$30,000 per year, which is significantly below the market median for a Senior Customer Engagement Marketing Manager in Canada/US. Based on US market data, the typical annual salary for this role ranges from R$450,000 to R$700,000, with a median of approximately R$575,000. This discrepancy suggests a potential data error in the listing or a different compensation structure. Candidates should clarify the total compensation package, including bonuses, equity, and benefits, to ensure alignment with market expectations.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Customer Engagement Strategy](https://jobicy.com/jobs?search_keywords=Customer%20Engagement%20Strategy.md)[Marketing Program Management](https://jobicy.com/jobs?search_keywords=Marketing%20Program%20Management.md)[Customer Advocacy](https://jobicy.com/jobs?search_keywords=Customer%20Advocacy.md)[Online Community Management](https://jobicy.com/jobs?search_keywords=Online%20Community%20Management.md)[Nurture Marketing](https://jobicy.com/jobs?search_keywords=Nurture%20Marketing.md)[Stakeholder Management](https://jobicy.com/jobs?search_keywords=Stakeholder%20Management.md)[B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B%20Marketing.md)[Healthcare Technology](https://jobicy.com/jobs?search_keywords=Healthcare%20Technology.md)[CRM Integration](https://jobicy.com/jobs?search_keywords=CRM%20Integration.md)[Cross-functional Leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20Leadership.md)

Cover letter sampleDear Hiring Manager,

I am writing to express my strong interest in the Senior Customer Engagement Marketing Manager position at PointClickCare. With over 8 years of experience in B2B marketing and customer engagement, I have successfully developed and executed strategies that drive advocacy, loyalty, and measurable business growth.

In my previous role, I led the implementation of a customer community platform that increased active engagement by 40% and supported a 25% increase in upsell revenue. I excel at aligning cross-functional teams and leveraging customer insights to inform marketing and product strategies.

I am particularly drawn to PointClickCare's mission to transform healthcare and its focus on AI-driven innovation. I am confident that my strategic mindset and collaborative approach would contribute to your team's success.

I look forward to the opportunity to discuss how I can add value to your organization.

Sincerely, [Your Name]

Copy   Sample interview questionsCan you describe a time when you developed and executed a customer engagement strategy that significantly impacted business outcomes? What metrics did you use to measure success?In my previous role, I led a customer advocacy program that increased referrals by 30% and improved NPS by 15 points. We measured success through engagement rates, referral conversions, and customer satisfaction scores. The key was aligning the program with customer needs and creating compelling content that resonated with our audience.

How would you approach building relationships with stakeholders from different teams, such as Brand, Demand, and Product, to drive customer engagement initiatives?

I would start by understanding each team's goals and challenges, then identify shared objectives. I would schedule regular alignment meetings, create a joint roadmap, and use clear communication to ensure everyone is on the same page. Building trust through transparency and demonstrating the value of customer engagement to each team's KPIs is essential.

The role involves collaborating with Web Developers on platform maintenance and upgrades. How do you prioritize technical enhancements while maintaining a strategic focus?

I would create a technology roadmap that aligns with business priorities and customer needs. I would work closely with the development team to categorize requests based on impact and effort, and use an agile approach to deliver quick wins while planning long-term improvements. Regular feedback loops with users help ensure the platform evolves effectively.

How do you leverage customer voice to create champions who influence buying decisions?

I would implement a structured process to collect customer testimonials, case studies, and reviews, and then repurpose them across marketing channels. I would also create a formal advocacy program that recognizes and rewards customers who share their experiences. By spotlighting success stories, we create authentic social proof that resonates with prospects.

PointClickCare is integrating AI into workflows. How would you use AI to enhance customer engagement marketing?

I would use AI to personalize content at scale, such as dynamic email campaigns and chatbot interactions that provide relevant resources based on customer behavior. AI can also analyze customer data to identify patterns and predict churn or upsell opportunities. This allows us to engage customers proactively and efficiently.

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work. At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out [Life at PointClickCare](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpointclickcare.com%2Flife-at-pointclickcare%2F&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586947941%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=dIKtrMG7L0sb%2FfLrFRvhcZAmfqfNXTXDTvMsoJkwGvM%3D&reserved=0) and connect with us on [Glassdoor](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.glassdoor.ca%2FOverview%2FWorking-at-PointClickCare-EI_IE452666.11%2C25.htm&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586978442%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=KVgSiL%2ByFmnpxTc5PmuErMwRNwDmTGqUzJIUSIm5fY0%3D&reserved=0)and [LinkedIn](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpointclickcare%2F&data=05%7C02%7CSandeep.Dhillon%40pointclickcare.com%7Ce9353db140a24fd980f808ddb00013f1%7Cafd0249eca3d42058bf4ac2b6abd0fec%7C0%7C0%7C638860236586994867%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=AFNWMltUX65iQ5E5LFYOrA9bKP10SzKQ7jwcti57q2E%3D&reserved=0).**Travel to Office expectations**For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

## Location:

Remote, Canada & US. (Hybrid from our offices preferred)

## Position Summary:

This program leader will evolve our customer engagement marketing strategic plan. They will empower our customers with a relevant and valuable digital experience as they interact with our customer online communities, user groups, nurture programs, and leverage positive customer experiences to influence buyer decisions.  This role will support all market segments, navigating and influencing stakeholders to institute advocacy and engagement best practices. This individual will utilize their breadth of understanding about our industry and products from PointClickCare’s full portfolio.

## Key Responsibilities:

* Develop strategic planning and execute programs to support customer engagement initiatives. This includes strategically focusing on nurture programs and instituting best practices for engagement in online community, as well as internal promoter for customer engagement and advocacy within our organization.
* Collaborate with Web Developer(s) to be accountable for the software and other technical aspects of the platform(s) used (maintenance, upgrades, implementing new features, etc.) Develop a roadmap for technology requirements to support development, including integrations with customer relationship tools 
* Build relationships, align with and influence stakeholders.
* Working closely and aligning with other teams such as Brand and Demand to drive engagement strategy to support sales and marketing goals, and to not only use our customer channels to amplify adoption, brand and demand campaigns but to leverage voice of customers to help foster more champions who seed adoption efforts upholding PointClickCare’s customer-centric focus ensuring that advocacy of product value is part of every marketing campaign
* Provide regular direction, working alongside Enablement, for campaign activation pull through. As well as how to properly engage customers with evidence-based adoption programs. Drive continuous awareness, and affinity, through effective and innovative marketing programs via appropriate channels (email, online communities, in-app in our product, social, etc.)
* Drive active community participation among eligible customers and influencers upholding standards for community interaction and mapping customer journey, including content, tone governance, moderating conversations, commenting on discussions at appropriate thresholds, and promoting/ enforcing rules of engagement with internal cross-functional members (i.e., product leaders, regulatory leaders, customer success and support, etc.) 
* Innovate and implement ideas to grow all market segments online communities’ userbase of customer champions and influencers, drive engagement, and expand reach. Cross-functionally collaborate with customer-facing teams, cultivating relationships with SMEs to curate content, resources and evolve editorial calendar that supports the growth and adoption of our products and services, helping customers realize the true value and full potential of PointClickCare.
* Gather, interpret, analyze program data and provide insights/making recommendations/ finding solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance and other KPIs – continuously optimizing and improving program performance
* Contribute to measurement and reporting using applicable technology, tools and processes to ensure delivering measurable business results.
* Also contributing to measurement and reporting using applicable technology, tools and processes
* Share customer response data, measurable results, and actionable insights to assist demonstrating value and impact with:
* Insights & Intelligence team to help build one voice of the customer program
* Provide customer feedback to the upstream portfolio teams, product, etc Product Marketing to provide upstream for product development consideration
* Identify and promote the business value of both online communities’ customer engagement and advocacy to cross-functional audiences

## Required Skills & Experience:

* 6 + years of relevant B2B marketing experience in SaaS/Healthcare, a strong marketing manager who has proven success in Online Community administration, user group management/ moderator experience with proven customer-centric focus.
* Strong strategic problem solver with the ability to bring thought leadership and guidance for cross-functional teams
* Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
* This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit

## Preferred Experience:

* Ability to work hybrid from our offices in Toronto or SLC
* Growth mindset
* Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate engagement best practices and apply knowledge/ skills into practice. Experience evolving programs to deliver measurable business results.
* Experience translating insights and data into consumer value and marketing strategy
* Deep appreciation of customer and product lifecycle methodology.
* Understanding of PCC solution offerings, key industries and market segments

#LI-TW1#LI-RemotePointClickCare Benefits & Perks:Benefits starting from Day 1!Retirement Plan MatchingFlexible Paid Time OffWellness Support Programs and ResourcesParental & Caregiver LeavesFertility & Adoption SupportContinuous Development Support ProgramEmployee Assistance ProgramAllyship and Inclusion CommunitiesEmployee Recognition … and more!It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.When you apply for a position, your information is processed and stored with Lever, in accordance with [Lever’s Privacy Policy](https://www.lever.co/privacy-policy). We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [recruitment@pointclickcare.com](mailto:recruitment@pointclickcare.com) PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information. Show more

[Apply now >](https://jobicy.com/jobs/150033-sr-customer-engagement-marketing-manager-canada.md)

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