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# Product Marketing Lead

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/nivoda.md)Share3 Aug 2026Published23Listing views0Application actions3 Sep 2026Apply before  Opportunity details

## About this role.

AI SummaryNivoda is a fast-growing B2B marketplace transforming the global diamond industry, processing $300M+ in annual transactions. The Product Marketing Lead will own positioning, messaging, and go-to-market strategy for product launches, competitive intelligence, and sales enablement. This hands-on role requires 5+ years of product marketing experience, exceptional storytelling, and the ability to build processes from scratch. The role offers potential to grow into building a team as the company expands.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis role requires a unique combination of strategic positioning, hands-on execution, and cross-functional collaboration, making it challenging but not insurmountable for a seasoned product marketer.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianHighly competitive$130,000US market range$90k–$160k0$176k

AI insightThe salary data is not provided. Based on the US market, a Product Marketing Lead at a growth-stage B2B company typically earns between $90,000 and $160,000, with a median around $130,000. The exact offer will depend on experience, location, and equity structure.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Product Marketing](https://jobicy.com/jobs?search_keywords=Product%20Marketing.md)[Positioning](https://jobicy.com/jobs?search_keywords=Positioning.md)[Messaging](https://jobicy.com/jobs?search_keywords=Messaging.md)[Go-to-Market Strategy](https://jobicy.com/jobs?search_keywords=Go-to-Market%20Strategy.md)[Competitive Intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20Intelligence.md)[Sales Enablement](https://jobicy.com/jobs?search_keywords=Sales%20Enablement.md)[Customer Research](https://jobicy.com/jobs?search_keywords=Customer%20Research.md)[Pricing Strategy](https://jobicy.com/jobs?search_keywords=Pricing%20Strategy.md)[Content Strategy](https://jobicy.com/jobs?search_keywords=Content%20Strategy.md)[B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B%20Marketing.md)

Cover letter sampleDear Hiring Manager,

I am writing to express my enthusiasm for the Product Marketing Lead position at Nivoda. With over 6 years of product marketing experience in B2B marketplaces, I have honed the ability to define sharp positioning, launch products that resonate, and equip sales teams with compelling narratives. I am inspired by Nivoda's mission to modernize the diamond industry and am ready to bring my hands-on, data-driven approach to your team. I look forward to contributing to your growth and building a world-class marketing function.

Sincerely, [Your Name]

Copy   Sample interview questionsHow would you define Nivoda's positioning in the diamond B2B marketplace?I'd start by understanding the customer segments (independent jewelers) and their pain points with current suppliers. I'd use customer interviews and win/loss data to find a unique wedge, then craft a positioning statement that highlights our efficiency, transparency, and global reach.

Describe a time you led a go-to-market launch.

At my previous company, I led the launch of a new self-serve feature by coordinating with product, sales, and demand gen. I developed the narrative, created enablement materials, and trained the sales team. The launch exceeded adoption targets by 20%.

How do you handle competitive intelligence?

I use a mix of customer feedback, sales insights, and market analysis to build a competitive matrix. I create battle cards and regularly update them to ensure the sales team has the latest arguments.

How would you align marketing with sales?

I would hold regular alignment meetings, share feedback loops, and involve sales early in campaign planning. By having a shared language and clear enablement, both teams can work toward the same goals.

How do you use customer research to inform messaging?

I conduct customer interviews and win/loss analyses to understand actual language and motivations. Then I test messages with A/B testing and refine them based on quantitative results.

## 🚀 About Nivoda

Nivoda is a fast-growing B2B marketplace that is transforming the global diamond and gemstone industry. We connect buyers and sellers across the world, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve.

## 🌍 Our Mission

The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, every automation we build brings us closer to that mission.

## 🤔 About the Role

We are looking for a Product Marketing Lead to own how Nivoda explains itself: the positioning, the messaging, and the story that makes independent jewellers understand why we are worth switching to. This is the foundation the rest of marketing is built on, from paid campaigns to sales conversations. You will define who we are for, what we say, and why it lands, and then arm the whole go-to-market team to say it consistently.

This is a hands-on role. You will own positioning and messaging, lead the go-to-market for new product launches, sharpen our competitive edge, and build the sales enablement that turns interest into customers.

You will start as a senior individual contributor with real ownership of product marketing end to end. As the company grows there is room to build a function beneath you, but this is a role for a builder who wants to do the work, not just direct it.

## 😎 What would YOU be doing?

Own Nivoda’s positioning and messaging: define who we are for, the problems we solve, and the words we use, and keep them sharp as the business evolves.

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Lead the go-to-market for product launches. Shape the narrative, coordinate across teams, and make sure new features land with the jewellers they are built for.

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Build the competitive intelligence that keeps us ahead: understand the alternatives jewellers weigh, and give the team the arguments that win.

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Arm our sales team with the enablement they need, from one-pagers and decks to talk tracks, so every conversation tells a consistent and compelling story.

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Own the messaging and narrative on our core product and positioning pages, partnering with the teams who own the website and the signup experience.

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Shape our pricing and packaging story so the value is obvious and easy to say yes to.

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Feed clear, tested messaging into demand gen and content, so campaigns ladder up to one coherent point of view without ever feeling like an ad.

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Ground everything in customer truth: talk to jewellers, run win/loss, and turn what you learn into sharper positioning.

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Partner closely with product and the growth PM so what we build and how we talk about it stay in lockstep.

## 😉 What do we need from YOU?

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5+ years in product marketing, ideally at a B2B or marketplace company, with a track record of positioning and launches that moved the business.

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You are a builder. You would rather write the messaging, run the launch, and ship the deck than hand it off.

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Exceptional writing and storytelling. You can take something complex and make it simple, sharp, and persuasive.

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A strategic head for positioning: you can define a market, a segment, and a wedge, and defend your choices.

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Comfort with data and customer research. You start from evidence, not opinion.

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You work well across functions, especially with sales and product, and you build trust quickly.

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Comfort as a senior IC on a small team, building process where none exists, with the ambition to grow a function over time.

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You are AI forward, always testing new tools, and learnings new applications of AI to improve your efficiency and effectiveness

## ⭐️ Nice to have

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Experience marketing to small business owners, retailers, or a trade audience.

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A marketplace, self-serve, or product-led growth background.

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Sales enablement experience for an SDR or inside-sales motion.

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Experience running competitive intelligence or win/loss programs.

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A real interest in jewellery, retail, or craft, or the curiosity to fall for the space quickly.

## 🌟 Our culture and what we offer

We’re a high-growth company in an exponential expansion phase. We move fast, operate with low hierarchy, and give people real ownership from day one. If you want to work somewhere you can genuinely shape things: not just maintain them: Nivoda is the place.

## 🎁 Our current benefits

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🕐 Flexible working hours and vibrant company culture

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🏡 Remote work

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📈 Opportunities for growth and learning

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🌴 Unlimited holiday allowance

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🚀 Chance to join during our exponential expansion phase

## 🤝 Equal Opportunity

Nivoda is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Even if it seems you don’t meet 100% of our musts, don’t let that stop you from applying: we hire for potential and mindset, not just a checklist.

Please submit your CV in English.

## 💼 Not quite the right role?

If this role isn’t for you but you’re excited about Nivoda, join our Talent Pool and we’ll reach out when something’s a better fit: [nivoda.com/talent-pool](http://nivoda.com/talent-pool)

Show more

[Apply now >](https://jobicy.com/jobs/150133-product-marketing-lead.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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