[All remote jobs](https://jobicy.com/jobs.md)Open role[![Teachable logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/04/Teachable.png)](https://jobicy.com/company/teachable.md)Remote opportunity at[Teachable](https://jobicy.com/company/teachable.md) # Senior Customer Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/teachable.md)Share9 Aug 2026Published81Listing views2Application actions9 Sep 2026Apply before Opportunity details ## About this role. AI SummaryTeachable is seeking a Senior Customer Marketing Manager to lead customer-centric marketing initiatives. This role focuses on building a systematic voice-of-customer practice, conducting customer interviews, and synthesizing insights to inform product, marketing, and customer success strategies. The manager will design adoption plays and lifecycle programs to drive product adoption, retention, and expansion. Additionally, they will translate customer stories into compelling enablement assets, such as case studies and sales-ready materials, in collaboration with cross-functional teams. This position is ideal for a strategic marketer who thrives on customer insight and cross-team collaboration. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior-level role requiring strategic thinking, customer research, and cross-functional influence. The complexity of managing voice-of-customer programs and turning insights into marketing enablement makes it challenging, though not entry-level or technically demanding. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$135,000US market range$100k–$170k0$187k AI insightThe salary for this role was not provided. Based on US market data, the median salary for a Senior Customer Marketing Manager is approximately $135,000 per year, with a typical range of $100,000 to $170,000 depending on location, company size, and experience. This estimate reflects the seniority and strategic impact of the role within a SaaS company like Teachable. ## Core skills Skills and capabilities most closely associated with this opportunity. [Voice of Customer](https://jobicy.com/jobs?search_keywords=Voice%20of%20Customer.md)[Customer Interviews](https://jobicy.com/jobs?search_keywords=Customer%20Interviews.md)[Product Marketing](https://jobicy.com/jobs?search_keywords=Product%20Marketing.md)[Lifecycle Marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20Marketing.md)[Customer Adoption](https://jobicy.com/jobs?search_keywords=Customer%20Adoption.md)[Sales Enablement](https://jobicy.com/jobs?search_keywords=Sales%20Enablement.md)[Content Strategy](https://jobicy.com/jobs?search_keywords=Content%20Strategy.md)[Cross-functional Collaboration](https://jobicy.com/jobs?search_keywords=Cross-functional%20Collaboration.md)[Data Analysis](https://jobicy.com/jobs?search_keywords=Data%20Analysis.md)[Storytelling](https://jobicy.com/jobs?search_keywords=Storytelling.md) Cover letter sampleDear Hiring Manager, I am excited to apply for the Senior Customer Marketing Manager position at Teachable. With over X years of experience in customer marketing and product marketing within SaaS companies, I have developed a deep expertise in capturing the voice of the customer and translating it into actionable go-to-market strategies. My background includes building systematic customer interview programs, driving product adoption through lifecycle marketing, and creating sales enablement assets that resonate with both customers and internal teams. I am particularly drawn to Teachable's mission of powering human-led education and the opportunity to work within a new, dedicated Customer Marketing team. I thrive in cross-functional environments, partnering closely with Product, Customer Success, and Sales to ensure that customer insights are not just heard but embedded into how we position, sell, and support our products. My work has consistently led to improved customer retention and expansion by delivering the right message at the right time in the customer journey. I would love to bring my customer-first mindset, strategic thinking, and collaborative approach to Teachable. Thank you for considering my application; I look forward to discussing how I can contribute to your team. Sincerely, [Your Name] Copy Sample interview questionsCan you describe your experience building a voice-of-customer program from scratch?In my previous role, I established a systematic VOC program by defining customer segments, creating interview guides, and scheduling regular interviews with customers across various lifecycle stages. I synthesized the findings into themes using qualitative analysis tools and shared them via monthly insights reports to product, marketing, and sales teams. This resulted in actionable improvements to onboarding and messaging that increased activation by 15%. How do you measure the effectiveness of customer adoption plays? I measure adoption plays by tracking metrics such as feature adoption rates, time-to-value, customer health scores, and retention/expansion revenue. I set clear KPIs for each play, use analytics tools to monitor usage, and conduct cohort analysis to compare engaged vs. non-engaged customers. I also gather qualitative feedback to understand what drives behavior and iterate on the plays accordingly. Describe a time when you turned customer insights into a successful marketing campaign or enablement asset. I once identified from customer interviews that users were struggling with a specific feature. I partnered with product to create a series of short tutorial videos that were used in lifecycle emails and by the sales team as proof points. This led to a 20% increase in feature adoption and also reduced support tickets related to that feature. I presented these results in a case study that helped close several enterprise deals. How do you prioritize which customer stories to elevate into case studies or marketing materials? I prioritize stories that align with our strategic goals, demonstrate clear value and measurable results, and represent different customer segments or use cases. I also consider the specific stage of the customer journey to ensure we have relevant proof points for acquisition, onboarding, expansion, and advocacy. I collaborate with sales and customer success to identify customers who are enthusiastic and willing to participate. This role requires working closely with Product, Customer Success, and Sales. How do you manage conflicting priorities across these teams? I manage conflicts by establishing a shared understanding of goals and using a RACI framework to clarify roles. I hold regular alignment meetings where we review customer insights and adoption metrics together. When priorities conflict, I focus on the impact on customer outcomes and business goals, and I'm not afraid to escalate if needed. Transparency and continuous communication are key to keeping everyone aligned. ## What is Teachable? Teachable is the platform for experts and businesses who take education seriously. In a world where anyone can ask AI for information, we’re the home for those who educate with purpose, modernity, and humanity. We help experts and businesses scale their impact and operations through courses, coaching, and digital downloads that students actually love. From a finance expert teaching Python for investment analysis to a multilingual coach offering business Spanish for executives, Teachable powers human-led learning that drives student trust, connection, and results. With a sleek, intuitive interface and AI as a time-saving partner, the platform enables transformative education rooted in real-world experience. Teachable experts have lived it—that’s why they teach it.Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Part of the global [Hotmart Company](https://www.hotmart.co/) portfolio, whose platforms have helped creators, experts, and businesses earn more than $10 billion, Teachable continues to cement itself as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize student outcomes, business growth, and flexibility. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of real-world learning to shape the future, we want you on our team! ## About the Customer Marketing team Customer Marketing is a new team at Teachable, an evolved scope from the previous Product Marketing team, that plays a critical role in connecting customer insight, product adoption, and business outcomes. Our team leans toward go-to-market and post-launch impact, owning positioning, messaging, enablement, and adoption, working closely with Product and Customer Success to ensure solutions land, stick, and scale. This role sits within that team and is focused specifically on understanding our customers deeply and helping them succeed with our products over time. ## The role We’re hiring a Senior Customer Marketing Manager to put the customer at the center of how we drive adoption and growth. This role is built around a simple loop: go deep with customers to uncover their real stories, partner with Product to shape and validate those stories, and then turn them into enablement that Marketing, Customer Success, and Sales can use to drive adoption, retention, and expansion. This person will lead structured customer interviews, feedback loops, and voice-of-customer research, to identify the moments where customers get the most value from our products. Working closely with Product, they’ll turn those moments into credible, success stories and proof points that reflect how customers actually use and benefit from what we build. From there, this role owns translating those stories into practical enablement: case studies, adoption plays, lifecycle content, and sales-ready assets, in close partnership with Marketing, Customer Success, and Sales, so every team has what it needs to help customers adopt, stay, and grow with us. ## What you’ll do Build a systematic voice-of-customer practice * Run ongoing customer interview and feedback programs to surface needs, blockers, and moments of value. * Synthesize qualitative and quantitative customer insight into clear themes that inform Marketing, Product, and Customer Success. * Establish a repeatable process for capturing and sharing customer insight across the organization. Drive product adoption through customer-centric programs * Design and own adoption plays and lifecycle programs that help customers get more value from our products over time. * Identify moments in the customer journey where targeted marketing can improve engagement, retention, or expansion. * Partner with Product and Customer Success to align on adoption goals and how marketing can support them. Bring the customer voice into positioning and storytelling * Turn customer insight into compelling narratives, case studies, and proof points that resonate with prospects and existing customers alike. * Ensure customer language and real-world use cases inform how we talk about our products. Operate as a senior individual contributor * Lead initiatives end-to-end with high autonomy, comfortable operating with an evolving mandate. * Navigate ambiguity and influence outcomes without formal authority. * Contribute to evolving Marketing standards, frameworks, and best practices across the team. What you’ll bring * Proven experience in Customer Marketing, Product Marketing, or a closely related role in SaaS. * Hands-on experience running customer interviews and other qualitative and quantitative research methods. * Experience designing and executing product adoption plays or lifecycle marketing programs. * A genuine customer-first mindset—curious, empathetic, and motivated by understanding how customers actually experience our product. * Strong synthesis skills: the ability to turn raw customer feedback into clear insights and action. * Strong stakeholder management and communication skills. * Experience in creator economy, B2B SaaS, or commerce platforms is a strong plus. * Fluent English. While Teachable maintains our NY office for local employees to use, we operate as a remote-first culture in order to give our employees added flexibility. In order to maintain connection and create a community beyond the screen, Teachable holds in-person events throughout the year, where employees and teams can come together for bonding, strategic alignment, goal-setting, and celebrations! Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we’re committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job. Show more [Apply now >](https://jobicy.com/jobs/150333-senior-customer-marketing-manager-3.md) > Annual salary information is not provided for this position. 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