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# Account-Based Marketing Manager

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/fresh-prints.md)Share15 Aug 2026Published36Listing views2Application actions14 Sep 2026Apply before  Opportunity details

## About this role.

AI SummaryFresh Prints is hiring an Account-Based Marketing Manager to create a long-term growth and retention strategy for its highest-value accounts. The role owns account segmentation, investment prioritization, operating models, playbooks, and measurable expansion outcomes rather than isolated campaign execution. It requires cross-functional influence across Marketing, Sales, Creative, Data, Operations, and account-facing leadership. Candidates need at least five years of relevant experience, strong commercial and analytical judgment, executive communication skills, and comfort building a new capability in an ambiguous environment.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a highly ambiguous, strategic role with no established function or playbook to inherit. Success requires creating a company-wide account-growth operating model while influencing senior stakeholders and delivering measurable retention and expansion outcomes.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$125,000US market range$100k–$155k0$171k

AI insightThe posting explicitly states a "Competitive monthly salary (depending on experience) + night shift allowance," but does not disclose a numeric compensation range or currency. The salary figures below are estimated US-market annual base-pay benchmarks for a senior account-based marketing and growth-strategy manager; they are not the employer's stated offer.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Account-Based Marketing](https://jobicy.com/jobs?search_keywords=Account-Based%20Marketing.md)[Growth Strategy](https://jobicy.com/jobs?search_keywords=Growth%20Strategy.md)[Customer Retention](https://jobicy.com/jobs?search_keywords=Customer%20Retention.md)[Account Expansion](https://jobicy.com/jobs?search_keywords=Account%20Expansion.md)[Customer Segmentation](https://jobicy.com/jobs?search_keywords=Customer%20Segmentation.md)[Revenue Strategy](https://jobicy.com/jobs?search_keywords=Revenue%20Strategy.md)[Cross-Functional Leadership](https://jobicy.com/jobs?search_keywords=Cross-Functional%20Leadership.md)[Marketing Operations](https://jobicy.com/jobs?search_keywords=Marketing%20Operations.md)[Data Analysis](https://jobicy.com/jobs?search_keywords=Data%20Analysis.md)[Executive Communication](https://jobicy.com/jobs?search_keywords=Executive%20Communication.md)

Cover letter sampleDear Hiring Team,

I am excited to apply for the Account-Based Marketing Manager role at Fresh Prints. My experience building data-informed account-growth strategies, segmenting high-value customers, and converting insight into scalable operating playbooks aligns closely with your need to strengthen retention and expansion.

I bring strong commercial judgment and a collaborative leadership style, enabling me to influence Sales, Marketing, Data, Creative, and Operations without relying on formal authority. I would welcome the opportunity to identify the highest-leverage growth opportunities and build durable systems that increase account value over time.

Thank you for your consideration.

Copy   Sample interview questionsHow would you identify and prioritize Fresh Prints' highest-value accounts?I would begin by consolidating account data, customer feedback, retention history, expansion potential, and relationship signals into a practical segmentation model. I would prioritize accounts using current value, future potential, risk, strategic fit, and the specific actions most likely to change outcomes. The result would be a focused account portfolio with clear investment tiers, owners, and success measures.

How would you align Sales, Marketing, Operations, and account-facing teams around an account-growth strategy?

I would define a shared account-growth framework with a common account plan, decision rules, handoff points, and operating cadence. Each team would have explicit responsibilities tied to account goals, while a regular review would surface blockers, experiments, risks, and resource decisions. This creates coordinated execution without requiring one person to manage every activity directly.

Describe how you would prove that an account-based growth initiative is delivering measurable business value.

In a prior initiative, I would first establish the baseline for retention, expansion, account value, and engagement by segment. I would then test targeted interventions against a control or pre-defined benchmark and track leading indicators alongside commercial outcomes. I would scale only the actions that demonstrate measurable incremental impact and document the playbook for repeatability.

How would you challenge a senior stakeholder who supports a lower-value campaign over a more strategic account-growth investment?

I would listen carefully to the concern, bring evidence on the customer and commercial impact, and present a clear recommendation with alternatives and trade-offs. If the decision requires executive sponsorship, I would frame it around the cost of inaction, expected upside, resources required, and measurable milestones. The goal is to challenge constructively while making it easy for leaders to make an informed decision.

How do you operate effectively when there is no existing playbook or established function?

I would start with a small set of high-confidence hypotheses rather than attempting to design a perfect end-state immediately. I would create a minimum viable operating model, assign clear owners, establish decision deadlines, and use early results to refine the strategy. This balances speed with rigor while ensuring the organization learns and builds momentum.

For years, account-based marketing at Fresh Prints has been built around campaigns. We identify an opportunity, launch a program, measure the results, and rebuild the approach the following year. That is no longer enough.

Our highest-value accounts should not be managed as a series of campaigns. They need a long-term growth strategy: a clear view of which accounts deserve disproportionate investment, what will materially change their value, and how Fresh Prints should serve, retain, and expand them over time. Your job will be to build that strategy.

You will bring together customer insights, data, segmentation, and operational execution to determine where the biggest account growth opportunities exist and what the business must do to capture them. The goal is to build an account-growth system that becomes more intelligent, more effective, and more valuable with every cycle.

There is no established function to inherit and no finished playbook to manage. You will define what account-based marketing should mean for Fresh Prints, build the operating model behind it, and drive the business to execute against it across Marketing, Sales, Creative, Data, and Operations.

We are not looking for someone who will optimize the existing approach at the margins. We are looking for someone who will question its assumptions, identify the few bets that could materially change account value, and take responsibility for turning those bets into results.

This role is about:

* Defining how Fresh Prints grows and retains its most valuable accounts at the company level, not simply running better campaigns.
* Building an account strategy that continues to work as chapters, decision-makers, relationships, and buying cycles change.
* Identifying the few highest-leverage bets that could materially increase account value, then focusing the business around them.
* Turning strategy into execution through direct ownership, cross-functional influence, and systems that scale.
* Shaping how Marketing, Sales, Operations, and account-facing teams approach retention, expansion, and long-term account development.
* Building account growth into a durable business capability, not an initiative that resets every campaign cycle.

### What You’ll Own

Company-Level Account Strategy

* Build the long-term growth strategy for Fresh Prints’ highest-value accounts.
* Define how the business should identify, segment, prioritise, invest in, retain, and expand those accounts over time.
* Develop a strategy that remains effective even as student leaders, decision-makers, buying committees, and internal account owners change.
* Use customer insight, account data, and commercial judgment to identify the few opportunities that could materially change account value across the business.
* Shape decisions across sales motions, customer experience, and account coverage when those decisions are necessary to unlock growth.

Turning Strategy Into Results

* Take responsibility for moving the strategy from an idea into how the company actually operates.
* This is not a role that ends with recommendations, presentations, or campaign briefs. You will stay close enough to execution to ensure the strategy produces measurable results.
* Use AI, automation, process, and disciplined prioritisation to operate with the leverage of a much larger team.
* Partner with Sales, BDM, Campus Manager leadership, Marketing, Creative, Data, and Operations to translate the strategy into clear actions, ownership, and operating rhythms.
* Build the systems, decision rules, and playbooks that allow teams to execute the strategy correctly without depending on you to manage every action.

Cross-Functional Leadership

* Represent account growth and retention in executive-level conversations.
* Bring a clear, evidence-backed point of view on where the company should place its bets, what it should stop doing, and what needs to change.
* Build the commercial case and organisational support required to secure resources, change priorities, and influence how teams operate.
* Raise the quality of thinking and execution across teams you do not formally manage through clarity, judgment, and credibility.
* Measure success through changes in retention, expansion, and account value, not simply through campaign delivery or short-term engagement metrics.

### Who You Are

* You think in systems, not isolated campaigns, and build strategies that outlast any individual relationship or decision-maker.
* You have created a meaningful step-change in performance before, not only improved an established playbook at the margins.
* You are comfortable entering an ambiguous problem, forming a strong point of view, and creating the path forward without precedent.
* You can move from customer insight and data to clear strategic choices, then stay close enough to execution to make those choices real.
* You know how to raise the performance of teams you do not manage through strong judgment, clear systems, and influence rather than formal authority.
* You have the credibility to challenge assumptions, influence senior leaders, and push the business toward harder but higher-value decisions.
* You take retention and expansion as seriously as acquisition and see all three as part of the same account-growth system.

### Requirements

* 5+ years of experience in account-based marketing, growth strategy, customer strategy, revenue strategy, or a related strategic role.
* A track record of delivering significant, measurable improvements in account growth, retention, expansion, or customer value.
* Evidence of building a new strategy, capability, or operating model rather than only managing an established function.
* Strong commercial judgment and the ability to connect customer insight, data, and business economics.
* Experience driving meaningful outcomes across teams without relying on formal authority.
* Strong executive communication, including presenting recommendations, challenging assumptions, and securing senior-level buy-in.
* Comfort operating with ambiguity, setting direction without precedent, and being accountable for results without an established playbook.

Job Location: Work From Home / Remote

Working Hours: 3:00 PM – 12:00 PM Philippine Standard Time, Monday to Friday

Monthly Salary: Competitive monthly salary (depending on experience) + night shift allowance

At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees.

Fresh Prints never charges any money during the hiring process. If you’re asked to pay for a job, it’s not real.

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.

Show more

[Apply now >](https://jobicy.com/jobs/150787-account-based-marketing-manager.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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