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# Account Executive – Benelux

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/instructure.md)Share17 Aug 2026Published40Listing views2Application actions16 Sep 2026Apply before  Opportunity details

## About this role.

AI SummaryInstructure is hiring a full-time Growth Account Executive to grow and retain enterprise education accounts using Canvas LMS across the Benelux market. The role owns strategic client plans, consultative discovery, proposals, adoption-focused sales engagements, forecasting, and quota attainment. Candidates need Dutch and English proficiency, at least four years of sales experience, and enterprise SaaS selling experience; education, LMS, and public-tender experience are preferred. The position involves approximately 30% travel for customer on-sites and industry events. It is a highly autonomous, customer-facing role requiring strong commercial judgment and executive communication.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a challenging enterprise growth-sales role because it requires strategic account ownership, complex stakeholder engagement, tender/procurement capability, and consistent quota delivery. Dutch and English fluency, frequent travel, and education-sector knowledge further raise the role’s requirements.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$125,000US market range$95k–$160k0$176k

AI insightNo actual salary, pay range, base-pay figure, or compensation amount is disclosed; “competitive compensation” is not a quantifiable salary offer. The figures below are estimated US-market annual base salary benchmarks in USD for a mid-level enterprise/Growth Account Executive in education SaaS; actual pay may vary materially by territory, quota, commission plan, and location.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Enterprise SaaS sales](https://jobicy.com/jobs?search_keywords=Enterprise%20SaaS%20sales.md)[Account growth strategy](https://jobicy.com/jobs?search_keywords=Account%20growth%20strategy.md)[Consultative selling](https://jobicy.com/jobs?search_keywords=Consultative%20selling.md)[Education technology](https://jobicy.com/jobs?search_keywords=Education%20technology.md)[Canvas LMS](https://jobicy.com/jobs?search_keywords=Canvas%20LMS.md)[Account management](https://jobicy.com/jobs?search_keywords=Account%20management.md)[Pipeline management](https://jobicy.com/jobs?search_keywords=Pipeline%20management.md)[Sales forecasting](https://jobicy.com/jobs?search_keywords=Sales%20forecasting.md)[Public procurement](https://jobicy.com/jobs?search_keywords=Public%20procurement.md)[Tender management](https://jobicy.com/jobs?search_keywords=Tender%20management.md)

Cover letter sampleDear Hiring Team,

I am excited to apply for the Growth Account Executive role supporting Instructure’s Benelux education customers. My consultative enterprise SaaS sales approach combines discovery, value-based proposals, and disciplined account planning to build durable institutional partnerships. I would bring strong stakeholder communication, pipeline rigor, and a commitment to helping education providers realize measurable value from learning technology.

I am particularly motivated by the opportunity to support Canvas LMS adoption and growth across this strategic market.

Copy   Sample interview questionsHow would you develop a growth strategy for an existing university using Canvas LMS?I would begin with a structured account plan covering institutional priorities, stakeholder map, current platform adoption, renewal milestones, risks, and expansion hypotheses. I would validate it through discovery with academic, IT, procurement, and executive stakeholders, then prioritize initiatives with clear educational and commercial outcomes.

How do you create a compelling value proposition for an education institution?

I use discovery to connect platform capabilities to the institution’s stated objectives, such as learner engagement, faculty efficiency, accessibility, or digital-learning consistency. I quantify the operational and educational impact where possible, align internal specialists to the opportunity, and present a tailored business case rather than a feature-led pitch.

What does strong pipeline hygiene and forecasting look like in enterprise sales?

I maintain a CRM-based cadence that reviews opportunity stage, next step, stakeholder engagement, close plan, risks, and forecast confidence. I distinguish committed opportunities from pipeline and use evidence-based updates so leadership can rely on the forecast.

How would you manage a public-sector procurement or tender process?

I treat a tender as a coordinated project with a compliance checklist, ownership matrix, timetable, and early clarification of evaluation criteria. I work closely with legal, product, customer success, and bid resources to ensure the response is compliant, differentiated, and directly tied to the buyer’s needs.

How do you build credibility with senior academic and administrative stakeholders?

I prepare around the customer’s goals, desired outcomes, and likely concerns, rather than relying on a generic product presentation. During the conversation I ask concise, relevant questions, listen for strategic priorities, and agree specific next steps that advance mutual value.

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that’s where you come in:

As part of market leading growth, we are looking for a high performing individual contributor to focus specifically on partnering with our existing clients who are using Canvas LMS and the wider Instructure Learning Platform across the Netherlands, Belgium and Luxembourg.

This is a role that will require frequent travel for on-sites and events (30%), as well as a strategic mindset.

As a Growth Account Executive, you will be responsible for the long term, sustainable success of institutions using our solutions across the BeNeLux region (Research Universities or Hogescholen along with MBO), ensuring all aspects of the business are healthy.

What you will be doing:

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Lead the development of Instructure’s client strategy for Institutions in the BeNeLux region (Belgium, Netherlands and Luxembourg). Manage numerous accounts strategically.

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Engage with institutions to understand their educational strategy, keep close to emerging trends and develop innovative approaches to ensure our clients are successful using Instructure’s solutions.

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Create & articulate compelling value propositions around Instructure solutions and services.

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Support customer adoption through well-developed sales engagements and successful go-to-market strategy to achieve outcomes that drive educational value.

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Secure long term and business terms with enterprise customers by selling the value and return on investment of our platform

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Provide informative input back to other team functions, particularly Product and Customer Experience

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Demonstrate superb pipeline management and hygiene, providing regular forecast updates across short, medium and long term goals

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Consistently achieve and surpass established quotas within the specified time frame

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Foster strong internal relationships with colleagues, whilst contributing to our entrepreneurial growth culture

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Attend industry and key events; Establishing yourself as a thought leader for innovation in the Education sector

Here’s what you will need to know/have:

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Dutch and English language proficiency is a must, alongside excellent business written skills.

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Additional language highly desirable (French preferred).

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Bachelor’s Degree and/or minimum of 4 + years of proven sales experience.

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Ability to conduct comprehensive needs analysis and craft compelling proposals that effectively communicate the value of our offering and align with the specific needs of the client.

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Understanding educational strategy and the process involving selling a VLE/LMS is a plus.

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Preferred to have experience working in education with a pedagogical background.

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Experience selling enterprise level software, SaaS sales and services.

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Preferred to have experience selling into education.

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Ability to do detailed needs analysis, proposal development and tender completion.

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Preferred to have experience managing public tender procurement.

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Strategic and consultative sales acumen, enabling you to think critically, proactively identify opportunities and offer tailored solutions to drive revenue growth.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here’s a general idea of what you can expect:

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Competitive compensation, plus all full-time employees participate in our ownership program – because everyone should have a stake in our success.

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Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

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Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

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Comprehensive wellness programs and mental health support

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Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

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The technology and tools you need to do your best work

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Motivosity employee recognition program

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A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

Show more

[Apply now >](https://jobicy.com/jobs/150888-account-executive-benelux.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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