[All remote jobs](https://jobicy.com/jobs.md)Open role[![AssetWatch logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/118c6be8-221.png)](https://jobicy.com/company/assetwatch.md)Remote opportunity at[AssetWatch](https://jobicy.com/company/assetwatch.md) # B2B Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/assetwatch.md)Share17 Aug 2026Published42Listing views1Application actions16 Sep 2026Apply before Opportunity details ## About this role. AI SummaryAssetWatch is hiring a B2B Integrated Campaign Manager to own full-funnel, multi-channel demand-generation campaigns in a fast-scaling SaaS business focused on predictive maintenance. The role combines campaign strategy with hands-on HubSpot execution, including emails, landing pages, forms, workflows, segmentation, tracking, and reporting. The manager will partner closely with product marketing, content, design, sales, lifecycle marketing, and RevOps to improve lead flow, attribution, and pipeline outcomes. Success depends on translating business goals into measurable campaigns, optimizing through testing, and serving both executive manufacturing buyers and plant-level practitioners. The remote-first team operates across the United States and Ontario, Canada, with core-hours collaboration required. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires both strategic ownership and detailed, hands-on execution across HubSpot, Salesforce alignment, attribution, reporting, and optimization. Success is directly tied to pipeline outcomes in a fast-scaling environment with multiple internal stakeholders and a specialized manufacturing audience. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$110,500US market range$95k–$135k0$149k AI insightThe posting explicitly discloses a US base salary range of $100,000 to $121,000 USD for this full-time role; the midpoint is $110,500 annually. A reasonable US market estimate for a mid-level B2B SaaS integrated campaign manager is approximately $95,000 to $135,000 USD in annual base salary, varying by location, scope, marketing-automation expertise, and company stage. Equity, bonuses, and other cash compensation may be available but are not quantified in the posting. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[integrated campaigns](https://jobicy.com/jobs?search_keywords=integrated%20campaigns.md)[demand generation](https://jobicy.com/jobs?search_keywords=demand%20generation.md)[pipeline generation](https://jobicy.com/jobs?search_keywords=pipeline%20generation.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[Salesforce CRM](https://jobicy.com/jobs?search_keywords=Salesforce%20CRM.md)[marketing automation](https://jobicy.com/jobs?search_keywords=marketing%20automation.md)[campaign attribution](https://jobicy.com/jobs?search_keywords=campaign%20attribution.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[performance reporting](https://jobicy.com/jobs?search_keywords=performance%20reporting.md) Cover letter sampleDear Hiring Team, I am excited to apply for the B2B Integrated Campaign Manager role at AssetWatch. My experience building and optimizing full-funnel B2B SaaS campaigns, including hands-on marketing automation and CRM coordination, aligns closely with your focus on qualified pipeline and measurable revenue impact. I would bring a disciplined approach to campaign strategy, HubSpot execution, segmentation, attribution, and continuous A/B testing while partnering effectively with sales, RevOps, product marketing, and creative teams. I am particularly motivated by the opportunity to translate AssetWatch’s predictive-maintenance value into campaigns that reach both executive buyers and plant-level practitioners. I would welcome the opportunity to help build scalable campaign systems that deliver reliable pipeline growth. Copy Sample interview questionsHow would you build an integrated campaign that generates qualified pipeline?I start by defining the revenue objective, target accounts or segments, buying-stage hypothesis, and measurable funnel KPIs. I then create a channel plan, build the required HubSpot assets and workflows, validate Salesforce handoff and attribution, launch in phases, and use performance data to improve targeting, creative, timing, and conversion paths. How do you ensure accurate attribution and lead flow between HubSpot and Salesforce? I use a shared campaign taxonomy, standardized UTM and naming conventions, clear lifecycle-stage definitions, and documented lead-routing rules. Before launch, I test forms, workflows, CRM field mapping, and source tracking; after launch, I reconcile HubSpot and Salesforce reporting to identify gaps. Describe your approach to A/B testing and real-time campaign optimization. I prioritize experiments based on expected pipeline impact, confidence, implementation effort, and learning value. I monitor leading indicators such as engagement and conversion rates alongside MQL quality, opportunity creation, and pipeline, then scale successful tests while documenting findings for future campaigns. How would you market a technical manufacturing solution to executive buyers and plant-level practitioners? I begin with audience research and sales input to identify the distinct pains, language, and objections of each group. I build modular messaging: executive content emphasizes business outcomes, risk, and ROI, while practitioner content focuses on reliability, workflows, and practical operational value, with coordinated calls to action across both journeys. How do you manage multiple campaigns and stakeholders without losing execution quality? I establish a campaign brief with goals, roles, timelines, required assets, approval points, and dependencies. I maintain a visible project plan, hold concise working sessions, surface risks early, and share dashboards that connect marketing activity to sales outcomes so stakeholders can make timely decisions. AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. We’re looking for a B2B Integrated Campaign Manager who wakes up thinking about pipeline. In this role, you’ll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster. This isn’t your typical enterprise SaaS role. AssetWatch sells into the manufacturing plant floor – maintenance managers, reliability engineers, plant managers, and operations leaders who aren’t scrolling LinkedIn between meetings. Reaching them requires a dual playbook: account-based tactics for executive buyers, and channel-agnostic creative for the plant-level practitioners who champion the technology. This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You’ll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline. What You’ll Do: Campaign Strategy & Execution * Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue * Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach * Own campaign execution end-to-end, including building and launching campaigns in HubSpot Marketing Automation & Campaign Operations * Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms) * Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing * Manage campaign workflows and triggers to support lead generation and nurture efforts * Ensure campaigns are properly tracked, tagged, and attributed Cross-Functional Alignment * Collaborate with product marketing, content, design, and sales to align messaging and campaign goals * Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow * Support sales with campaign insights, follow-up strategies, and enablement materials Performance & Optimization * Define KPIs (MQLs, pipeline, conversion rates, campaign ROI) * Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels) * Build and maintain campaign reporting dashboards in HubSpot Data & Compliance * Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR) * Maintain clean campaign data and proper attribution tracking Qualifications * 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns * Hands-on experience executing campaigns in HubSpot (or similar MAP) * Strong understanding of pipeline generation and SaaS funnel metrics * Experience working with Salesforce CRMand marketing-sales alignment * Ability to manage both strategy and execution in a fast-paced environment What Success Looks Like * Campaigns consistently generate qualified pipeline and revenue * Seamless execution from strategy → build → launch → optimization * Strong alignment between marketing campaigns and sales outcomes * Clear, reliable campaign reporting and attribution #LI-REMOTE The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process. The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process. AssetWatch Salary Range (US) $100,000—$121,000 USD What We Offer: AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive – that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. * Competitive compensation package including stock options * Flexible work schedule * Comprehensive benefits including retirement plan match * Opportunity to make a real impact every day * Work with a dynamic and growing team * Unlimited PTO We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required. Show more [Apply now >](https://jobicy.com/jobs/150922-b2b-marketing-manager.md) * ![Upload CV](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NSIgaGVpZ2h0PSI2NSIgZmlsbD0ibm9uZSIgeG1sbnM6dj0iaHR0cHM6Ly92ZWN0YS5pby9uYW5vIj48ZyBjbGlwLXBhdGg9InVybCgjQSkiPjxwYXRoIGQ9Ik0wIDBINjVWNjVIMFYwWiIgZmlsbD0iIzAyOWFlYiIvPjxnIGZpbGw9IiNmZmYiIHN0cm9rZT0iI2ZmZiIgc3Ryb2tlLXdpZHRoPSIyIj48cGF0aCBkPSJNMzMuMDQ5IDE1LjQ1NGExLjQzIDEuNDMgMCAwIDAtMi4wOTcgMGwtNy41NzkgOC4xNDdhMS4zOCAxLjM4IDAgMCAwIC4wOSAxLjk3MyAxLjQ0IDEuNDQgMCAwIDAgMi4wMDgtLjA4OGw1LjEwOS01LjQ5MnYyMC42MWExLjQxIDEuNDEgMCAwIDAgMS40MjEgMS4zOTdjLjc4NSAwIDEuNDIxLS42MjUgMS40MjEtMS4zOTd2LTIwLjYxbDUuMTA5IDUuNDkyYTEuNDQgMS40NCAwIDAgMCAyLjAwOC4wODggMS4zOCAxLjM4IDAgMCAwIC4wOS0xLjk3M2wtNy41NzktOC4xNDZ6TTE2Ljc2OSAzOC40YzAtLjc3My0uNjItMS40LTEuMzg1LTEuNFMxNCAzNy42MjcgMTQgMzguNHYuMTAybC4yMTUgNi4yMjljLjIyMyAxLjY4LjcwMSAzLjA5NSAxLjgxMyA0LjIxOHMyLjUxIDEuNjA3IDQuMTcyIDEuODMzYzEuNi4yMTggMy42MzYuMjE4IDYuMTYuMjE4aDExLjI4bDYuMTYtLjIxOGMxLjY2Mi0uMjI2IDMuMDYxLS43MDkgNC4xNzItMS44MzNzMS41ODktMi41MzggMS44MTMtNC4yMThDNTAgNDMuMTEzIDUwIDQxLjA1NSA1MCAzOC41MDNWMzguNGMwLS43NzMtLjYyLTEuNC0xLjM4NS0xLjRzLTEuMzg1LjYyNy0xLjM4NSAxLjRsLS4xOSA1Ljk1OGMtLjE4MiAxLjM3LS41MTUgMi4wOTUtMS4wMjYgMi42MTJzLTEuMjI4Ljg1My0yLjU4MyAxLjAzOGMtMS4zOTUuMTktMy4yNDMuMTkzLTUuODkzLjE5M0gyNi40NjJjLTIuNjUgMC00LjQ5OC0uMDAzLTUuODkzLS4xOTMtMS4zNTUtLjE4NC0yLjA3Mi0uNTIxLTIuNTgzLTEuMDM4cy0uODQ0LTEuMjQyLTEuMDI2LTIuNjEyYy0uMTg3LTEuNDEtLjE5MS0zLjI3OS0uMTkxLTUuOTU4eiIvPjwvZz48L2c+PGRlZnM+PGNsaXBQYXRoIGlkPSJBIj48cGF0aCBmaWxsPSIjZmZmIiBkPSJNMCAwaDY1djY1SDB6Ii8+PC9jbGlwUGF0aD48L2RlZnM+PC9zdmc+) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. Matched by job category10 related opportunities[Marketing & Sales](https://jobicy.com/categories/marketing.md) [Browse all jobs](https://jobicy.com/jobs.md) * ![ChargePoint logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/fa45d149-221.png) ChargePoint Aug 17 ### [Marketing Manager – Europe](https://jobicy.com/jobs/150931-marketing-manager-europe.md) About Us With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE:… * ![AssetWatch logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/118c6be8-221.png) AssetWatch Aug 17 ### [Business Development Representative](https://jobicy.com/jobs/150924-business-development-representative-6.md) AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every… * ![Xometry logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/840857ad-221-1.jpg) Xometry Aug 17 ### [Account Executive II](https://jobicy.com/jobs/150920-account-executive-ii.md) Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives… * ![Jobber logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/135a74b7-221.jpeg) Jobber Aug 17 ### [Sr. Manager, Product Marketing (Fintech)](https://jobicy.com/jobs/150913-sr-manager-product-marketing-fintech.md) Small business owners didn’t start their business to become their own bookkeeper, banker, and collections department. Jobber is changing that, building the financial hub for a $400B home-services market, and… * ![Instructure logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/04/430057884baf037dd2aa1e1e017e72b6.jpg) Instructure Aug 17 ### [Manager Marketing, Customer Marketing NORAM K-12](https://jobicy.com/jobs/150906-manager-marketing-customer-marketing-noram-k-12.md) At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning… * ![Playbook logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/03/Jobicy-210324112530-635573.jpg) Playbook Aug 17 ### [Social Media Lead for Talent](https://jobicy.com/jobs/150892-social-media-lead-for-talent.md) About the Role Social media is the highest-leverage item we can do behind our top talent. We need a Social Media Lead who lives and breathes organic content strategy, knows… * ![PolicyMe logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/1e29f43a-221.png) PolicyMe Aug 17 ### [Growth Marketing Specialist](https://jobicy.com/jobs/150891-growth-marketing-specialist.md) Overview of the role We’re on a mission to modernize insurance, making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that has remained largely untouched… * ![Playbook logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/03/Jobicy-210324112530-635573.jpg) Playbook Aug 17 ### [Sales Lead](https://jobicy.com/jobs/150890-sales-lead.md) About the Role We’re building out a dedicated sales function at Playbook and need a Sales Lead to own it. This person runs our creator acquisition pipeline end-to-end — from… * ![PolicyMe logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/1e29f43a-221.png) PolicyMe Aug 17 ### [Bilingual Quebec Licensed Insurance Advisor](https://jobicy.com/jobs/150889-bilingual-quebec-licensed-insurance-advisor.md) Overview of the role: We’re on a mission to modernize insurance, making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that has remained largely untouched… * ![Instructure logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/04/430057884baf037dd2aa1e1e017e72b6.jpg) Instructure Aug 17 ### [Account Executive – Benelux](https://jobicy.com/jobs/150888-account-executive-benelux.md) At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning…