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# Sr. Manager, Product Marketing (Fintech) – US

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/jobber.md)Share19 Aug 2026Published43Listing views1Application actions18 Sep 2026Apply before  Opportunity details

## About this role.

AI SummaryJobber is seeking a senior product-marketing leader to own marketing-influenced revenue across its fintech portfolio, including payments, consumer financing, and capital products. The role leads Product and Lifecycle Marketers, sets the end-to-end fintech GTM strategy, and establishes commercial KPI and experimentation rhythms. Success depends on deep fintech and SaaS business-model knowledge, strong positioning skills, analytical rigor, and the ability to influence Product, Finance, Sales, Success, Risk Operations, and Analytics. This is a US-based full-time role for candidates in specified states, with location-based annual base-salary ranges and additional equity and benefits.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a high-scope leadership position with direct accountability for marketing-influenced fintech revenue rather than campaign or launch delivery alone. It requires managing a team while making strategic decisions amid ambiguity and coordinating complex, revenue-sensitive work across many functions.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$197,400US market range$160k–$260k0$286k

AI insightThe disclosed annual base-salary offer spans $146,700 to $248,100 USD across approved US locations, producing an overall offer midpoint of $197,400 USD. The location-specific reference midpoints are $172,600, $194,100, and $215,700 USD. A competitive US market base-salary range for a Senior Manager of Product Marketing leading a fintech portfolio is estimated at $160,000 to $260,000 USD; actual market positioning varies materially by location, fintech depth, people-management scope, and revenue ownership. Equity, health benefits, retirement matching, and stipends are described separately and are not included in the base-salary calculation.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Product marketing](https://jobicy.com/jobs?search_keywords=Product%20marketing.md)[Fintech](https://jobicy.com/jobs?search_keywords=Fintech.md)[Go-to-market strategy](https://jobicy.com/jobs?search_keywords=Go-to-market%20strategy.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Revenue growth](https://jobicy.com/jobs?search_keywords=Revenue%20growth.md)[People leadership](https://jobicy.com/jobs?search_keywords=People%20leadership.md)[Payments](https://jobicy.com/jobs?search_keywords=Payments.md)[Customer research](https://jobicy.com/jobs?search_keywords=Customer%20research.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)

Cover letter sampleDear Hiring Team,

I am excited to apply for the Senior Manager, Product Marketing (Fintech) role at Jobber. My product and growth marketing experience combines customer-led positioning, lifecycle strategy, and rigorous measurement to drive adoption and revenue for complex financial products.

I would bring a business-owner mindset to payments, financing, and capital initiatives, partnering closely with Product, Finance, Sales, and Analytics to identify high-leverage opportunities and scale validated experiments. I also value coaching high-performing teams through clear priorities, accountability, and practical feedback.

Jobber's mission to make financial services more accessible to home-service businesses strongly resonates with me, and I would welcome the opportunity to help build its fintech category and commercial impact.

Copy   Sample interview questionsHow would you build a marketing strategy to increase adoption of Jobber's payments, financing, and capital products?I would begin by sizing the opportunity by segment, product eligibility, current adoption, attach rate, and revenue potential. I would pair this quantitative view with customer research to identify friction, unmet needs, and the moments when each product is most valuable. From there, I would prioritize a small set of segment-specific propositions, lifecycle interventions, and GTM plays, measure incremental lift, and scale the highest-performing programs.

Describe how you have owned a commercial outcome rather than simply executed a product launch.

I define the commercial metric upfront, such as activated accounts, attach rate, funded volume, or net revenue, and establish a dashboard with leading indicators. I align Product, Sales, and Marketing on accountable actions, run structured experiments, and reallocate investment based on measured incremental impact. This keeps launch activity tied to durable business outcomes rather than delivery milestones.

How would you create consistent fintech positioning across Product, Sales, and Customer Success?

I would synthesize customer insight, competitive context, product capabilities, and proof points into a clear messaging architecture. I would then create practical enablement materials, including personas, value propositions, objection handling, use cases, and field-ready narratives. Adoption would be reinforced through training, feedback loops, and regular review of call insights and conversion data.

How do you make decisions when information is incomplete?

I separate reversible from irreversible decisions, identify the few assumptions most likely to affect the outcome, and collect enough evidence to act quickly. For uncertain bets, I define a testable hypothesis, success threshold, time frame, and owner before investing broadly. I communicate both the recommendation and the uncertainty clearly so stakeholders can make informed decisions.

What is your approach to developing a team of product and lifecycle marketers?

I set clear commercial outcomes and give each team member meaningful ownership over a defined product, segment, or growth problem. I provide frequent coaching on strategic thinking, customer insight, communication, and analytical rigor, while using regular performance reviews to remove blockers and reinforce accountability. I also create opportunities for team members to present their work cross-functionally and build leadership capability.

### Small business owners didn’t start their business to become their own bookkeeper, banker, and collections department. Jobber is changing that, building the financial hub for a $400B home-services market, and Fintech is how we get there.

The future of financial services is embedded, and we’re still early. For decades, small businesses ran their finances through a patchwork: a bank for payments, a lender for capital, a spreadsheet for everything else. That’s ending. The next generation of financial services won’t live at a bank, it’ll live inside the software businesses already use to run their day. More and more, vertical SaaS platforms like Jobber won’t just help small businesses operate; they’ll become their financial hub.

Jobber is building for that world. We already help home service pros get paid faster, secure the capital they need to grow, and see their financial health clearly, and we’ve only scratched the surface. We’re looking for a Senior Manager, Product Marketing (Fintech) to own the commercial story that gets us there, as part of our growing Product & Lifecycle Marketing team.

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011, but we’ve just scratched the surface of what we want to accomplish[for our customers](https://www.youtube.com/watch?v=ahVf4AjYlh4).

The team:

At Jobber, we’re not just building software, we’re helping home service businesses accelerate revenue growth, improve profitability, and maintain healthy cash flow. Our Product Marketing Fintech team is central to this mission: enabling businesses to get paid faster, secure the capital needed for growth, and gain clarity on their financial health.

The role:

This is not a launch-execution role. Reporting to our Senior Director, Product & Lifecycle Marketing, you’ll own Marketing-influenced revenue for Jobber’s entire Fintech portfolio; adoption, activation, usage, and revenue across payments, financing, and capital are your numbers. It’s a career-defining opportunity to lead the adoption of Fintech in one of the largest remaining B2B markets, partner with the best-of-the-best in the space, and help small businesses succeed while you do it. If you think like a business owner and want to lead a team that moves the needle on revenue, this is the role.

The Senior Manager, Product Marketing (Fintech), will:

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Lead and develop the team: Coach and grow a team of Product Marketers and Lifecycle Marketers across payments, consumer financing, lending, and new products, building an inclusive, high-performing culture that values learning, accountability, and collaboration, and supporting career growth through regular coaching and feedback.

*

Own the Fintech GTM strategy and roadmap: Develop and own the end-to-end Fintech Marketing strategy with your team, identifying the highest-leverage opportunities, focusing the team’s energy there, and translating insight into action plans that balance customer value with Jobber’s revenue goals

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Own the commercial number: Sit at the intersection of Marketing and Fintech GTM operations and own Marketing-influenced revenue growth for the portfolio. Champion commercial rigor and set the performance rhythm, including ownership of key Fintech KPIs

*

Build a culture of experimentation: Run tests across segments and metrics to identify what drives Fintech revenue, own the analytics to prove it, and partner with stakeholders to grow the winners into bigger investment bets over time

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Stay relentlessly customer-first: Contribute to qualitative and quantitative research alongside Product, and hunt down the insights that sharpen positioning, messaging, and strategy

*

Partner deeply cross-functionally: Work with Fintech leadership, Product Management, Finance, and GTM teams to shape roadmap, pricing, and promotional opportunities, grounded in what customers need, what drives revenue, and what creates competitive differentiation in SMB Fintech

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Be the Fintech Marketing SME: Represent Product & Lifecycle Marketing as the Fintech Marketing subject-matter leader across the org, collaborating with Product, Sales, Success, Risk Operations, Finance, and Analytics to deliver cohesive Fintech experiences

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Operate as a player/coach: Own overall strategy while modelling the standard and rolling up your sleeves where the business needs it most

What good looks like

*

Net Fintech revenue driven by Marketing compounds quarter over quarter

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Adoption and attach rates accelerate across payments, financing, and capital

*

Jobber markets Fintech as a crucial and integrated part of its offering

*

The team runs on commercial rigor, with every bet tied to a clear revenue impact

*

Positioning and messaging are sharp enough that Product, Sales, and Success all tell the same story

To be successful, you should have:

*

Have extensive experience in Product Marketing, Lifecycle Marketing, or Growth Marketing and dedicated people leadership experience, with a strong track record of owning and scaling commercial outcomes, not just launch execution

*

Strong understanding of financial services and payments business models in high-growth SaaS environment

*

Best-in-class positioning and messaging, you create, educate, and influence teams on how to bring Fintech products to life

*

Proven ability to lead, motivate, influence, and navigate complex organizations with multiple cross-functional stakeholders, and build trust quickly across functions

*

The ability to self-direct in ambiguous environments, you don’t wait for a playbook, you build one

*

Highly analytical, confident making recommendations with incomplete information, with a strong bias to action over analysis paralysis

*

A business owner’s mindset, you naturally gravitate toward “what’s the revenue impact?” over “what’s the campaign plan?”

*

A coaching mindset, you develop people by giving them ownership and holding them accountable to outcomes

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AI fluency, you’re comfortable using AI tools in your own workflow and marketing AI-powered products, and you have a point of view on how AI reshapes Fintech marketing

Location:

This role is open to US based candidates located in California, Colorado, Florida, Georgia, Massachusetts, New York, or Utah.

Compensation

At Jobber, we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary designed to show the progression from learning the ropes to truly excelling.

We believe compensation should be transparent, fair, and reflective of your experience. Salary ranges vary by location:

New York City, San Jose & San Francisco Bay Area
$183,300 – $215,700 – $248,100 USD

Boston, Los Angeles & Santa Barbara
$ 165,000 – $ 194,100 – $ 223,300 USD

Denver, New Jersey, Atlanta, Jacksonville & Salt Lake City
$ 146,700 – $ 172,600 – $ 198,400 USD

We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long-term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth.

Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development.

We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process!

What you can expect from Jobber:

*

A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, matching in RRSP, TFSA or FHSA, and stock options.

*

A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential.

*

A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player…yet.

*

To work with a group of people who are humble, supportive, and give a sh*t about our customers.

We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

A bit more about us:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!

Show more

[Apply now >](https://jobicy.com/jobs/151162-sr-manager-product-marketing-fintech-us.md)

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