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# Head of Marketing

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/anagram.md)Share24 Aug 2026Published44Listing views1Application actions23 Sep 2026Apply before  Opportunity details

## About this role.

AI SummaryAnagram is hiring a Head of Marketing to own full-funnel marketing strategy and generate SMB pipeline and revenue for its eye-care insurance billing SaaS platform. The role leads demand generation across paid media, lifecycle email, content, webinars, outbound support, and conversion-rate optimization. This hands-on leader will partner closely with Sales and Product on ICP definition, positioning, offers, and field feedback while managing CAC, payback, and funnel metrics. The position is designed for a high-growth startup marketer who can move quickly, operate independently, and build a small team over time.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior, highly accountable role requiring ownership of revenue outcomes across multiple marketing channels, attribution, positioning, and cross-functional execution. The startup environment and expectation to run rapid experiments while building a team create substantial strategic and operational complexity.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$187,500US market range$160k–$230k0$253k

AI insightThe disclosed annual base salary range is $175,000 to $200,000 USD, with a midpoint of $187,500. This is competitive for a US-based Head of Marketing at a growth-stage B2B SaaS company; the broader estimated US market range for comparable roles is approximately $160,000 to $230,000 annually, depending on company stage, scope, location, and variable/equity structure.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[SMB demand generation](https://jobicy.com/jobs?search_keywords=SMB%20demand%20generation.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Paid search](https://jobicy.com/jobs?search_keywords=Paid%20search.md)[Paid social](https://jobicy.com/jobs?search_keywords=Paid%20social.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[Marketing attribution](https://jobicy.com/jobs?search_keywords=Marketing%20attribution.md)[Positioning and messaging](https://jobicy.com/jobs?search_keywords=Positioning%20and%20messaging.md)[Revenue pipeline management](https://jobicy.com/jobs?search_keywords=Revenue%20pipeline%20management.md)

Sample interview questionsDescribe a demand-generation program you built that materially increased qualified pipeline.I would explain the initial funnel baseline, ICP, channel mix, and target metric, then describe the experiments and operating cadence used to improve performance. A strong answer should quantify outcomes such as pipeline created, SQL conversion, CAC, payback period, and time to impact.

How would you prioritize marketing channels for Anagram's SMB audience in your first 90 days?

I would begin with customer, win-loss, and funnel analysis to validate the ICP, buying triggers, and highest-converting segments. I would then prioritize measurable channels with fast feedback loops—such as paid search, lifecycle activation, landing-page improvements, and targeted webinars—while establishing clear CAC, conversion, and pipeline targets.

How do you improve conversion from website visitor through closed-won revenue?

I map the complete journey, establish conversion benchmarks at each stage, and identify the largest volume or quality constraint. I then run focused tests across traffic targeting, landing-page messaging, forms, nurture paths, sales handoff, and offer design, measuring both immediate conversion gains and downstream pipeline quality.

How do you partner with Sales and Product to develop effective positioning?

I create a regular feedback loop using call recordings, objection analysis, customer interviews, win-loss data, and product usage insights. I turn those findings into concise messaging, proof points, sales enablement, and campaign assets, then validate the message through conversion and sales-cycle results.

What metrics would you report weekly to leadership for this role?

I would report pipeline created and sourced, revenue contribution, spend, CAC, payback, lead-to-SQL and SQL-to-win conversion, channel performance, and experiment results. I would pair the dashboard with a short narrative on what changed, why it changed, and the next actions required.

Anagram is the ultimate insurance billing platform for eye care providers. Combining instant eligibility and benefit verifications, patient responsibility calculation, claims management, payment posting, and more, Anagram’s all-in-one revenue cycle management solution is designed to save providers time and money, and free doctors to deliver the best care for their patients. Our mission is to simplify insurance, and it’s working: over 2,000 eye care professionals rely on Anagram to manage their insurance billing.

Founded in 2014, Anagram is the largest and fastest-growing insurance billing platform for eye care providers in America and processes hundreds of millions of dollars each year.

About the Role:

We’re looking for a Head of Marketing to own the full marketing strategy and drive pipeline + revenue growth. This person will lead SMB demand generation across paid channels, lifecycle/email, content, webinars, and outbound support, while continuously improving conversion throughout the funnel. You’ll partner closely with Sales and Product on positioning, messaging, and ICP, run fast experiments, and track performance metrics like CAC, payback, and conversion rates. This is a hands-on role in a high-growth B2B SaaS startup, with the opportunity to build and lead a team over time.

What you’ll do

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Own the full marketing plan and hit pipeline + revenue targets

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Build and run SMB demand gen: paid search/social, outbound support, webinars, email, lifecycle, mail

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Improve conversion across the funnel (visit → lead → SQL → closed-won)

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Own positioning + messaging and keep it tight, clear, and usable by Sales Ship content that drives deals: landing pages, case studies, sales enablement, product pages
Run experiments fast, keep what works, kill what doesn’t

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Manage budget and report results weekly (pipeline, CAC, payback, conversion rates)

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Partner with Sales + Product daily to align on ICP, offers, and feedback from the field

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Hire and lead a small team over time (or work hands-on until you do)

What we’re looking for

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7-12 years in SMB SaaS marketing

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Proven track record generating pipeline and revenue (not just “brand” work)

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Strong performance marketing skills (paid + landing pages + CRO)

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Strong lifecycle marketing skills (email, nurture, onboarding, retention)

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Clear writer and editor. Can turn messy ideas into simple, sharp messaging.

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Comfortable with numbers and attribution. You can explain results without hand-waving.

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Bias for action: you execute fast and don’t wait to be told what to do

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You’ve worked in a high-growth startup and can handle messy, changing priorities

Anagram offers employees:

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Industry-leading compensation, including salary and equity ownership

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MacBook, monitor, and all the technologies you need to succeed

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Full Medical & Dental Insurance

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Unlimited PTO

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401k

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Remote first company

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Fast-paced startup environment

Anagram is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Show more

[Apply now >](https://jobicy.com/jobs/151526-head-of-marketing-3.md)

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