[All remote jobs](https://jobicy.com/jobs.md)Open role[![Mural logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/01/9b6f1383-221.jpeg)](https://jobicy.com/company/mural.md)Remote opportunity at[Mural](https://jobicy.com/company/mural.md) # Senior Product Manager, Growth & Engagement Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/mural.md)Share26 Aug 2026Published26Listing views0Application actions25 Sep 2026Apply before Opportunity details ## About this role. AI SummaryMural is seeking a Senior Product Manager to own the end-to-end self-serve growth and engagement funnel, spanning acquisition, activation, retention, sharing, monetization, and free-to-paid conversion. The role leads product strategy, roadmap decisions, experimentation, and metric design for core engagement surfaces such as onboarding, invites, notifications, search, and collaboration spaces. Success depends on rigorous A/B testing, strong SQL and product analytics fluency, and cross-functional partnership with Product, Engineering, Design, Data, Marketing, and Sales. The ideal candidate brings product-led growth experience, has delivered measurable funnel outcomes, and can balance short-term conversion improvements with durable user trust and retention. This is a US-remote, senior individual-contributor product role with substantial ownership in an ambiguous, high-tempo environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis role has broad ownership across the full self-serve funnel, where decisions directly affect retention, conversion, and revenue. It requires sophisticated experimentation, data interpretation, monetization judgment, and alignment among many senior cross-functional stakeholders in a fast-moving environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$199,305US market range$170k–$230k0$253k AI insightThe disclosed annual USD salary range is $177,160 to $221,450, with a midpoint of $199,305. This is competitive for a US-remote Senior Product Manager specializing in product-led growth, engagement, experimentation, and monetization; a reasonable US market range is approximately $170,000 to $230,000 annually, excluding potential equity, bonus, or other benefits. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product Management](https://jobicy.com/jobs?search_keywords=Product%20Management.md)[Product-Led Growth](https://jobicy.com/jobs?search_keywords=Product-Led%20Growth.md)[Growth Strategy](https://jobicy.com/jobs?search_keywords=Growth%20Strategy.md)[User Activation](https://jobicy.com/jobs?search_keywords=User%20Activation.md)[User Retention](https://jobicy.com/jobs?search_keywords=User%20Retention.md)[A/B Testing](https://jobicy.com/jobs?search_keywords=AB%20Testing.md)[Product Analytics](https://jobicy.com/jobs?search_keywords=Product%20Analytics.md)[SQL](https://jobicy.com/jobs?search_keywords=SQL.md)[Monetization](https://jobicy.com/jobs?search_keywords=Monetization.md)[Cross-Functional Leadership](https://jobicy.com/jobs?search_keywords=Cross-Functional%20Leadership.md) Sample interview questionsHow would you identify the highest-impact opportunity in Mural's self-serve activation funnel?I would first map the funnel from acquisition through meaningful first value, collaboration, and repeat use, then segment it by acquisition channel, user persona, workspace type, and device. I would combine quantitative drop-off analysis with qualitative research to identify both the largest friction point and the most actionable underlying cause. I would prioritize opportunities by expected impact, confidence, implementation effort, and potential long-term retention effects. Describe an experiment you would run to improve invite-loop performance without harming user trust. I would test contextual invite prompts after a user reaches a clear value moment, such as completing a useful mural or beginning a collaborative workflow, rather than interrupting initial setup. The experiment would compare timing, message framing, and recipient-selection friction against a control group. Primary metrics would include invite send rate and accepted invites, while guardrails would track task completion, notification opt-outs, support contacts, and subsequent retention. How do you evaluate whether a conversion-focused change creates durable value rather than a short-term lift? I would define success beyond immediate conversion by tracking cohort-based engagement, retention, refunds or downgrades where relevant, support sentiment, and downstream team adoption. I would predefine guardrail metrics and assess results across meaningful time windows rather than relying only on the first conversion event. If conversion rises but retained paid usage declines, I would treat that as a signal to revisit value communication, packaging, or product readiness. How would you partner with Sales when self-serve customers begin showing enterprise buying signals? I would work with Sales and Revenue Operations to define product-qualified account signals, such as team growth, repeated collaboration, advanced usage, or administrative needs. I would ensure handoff criteria are transparent and that the product experience clearly explains the value of sales-assisted engagement without disrupting self-serve momentum. We would review conversion, sales-cycle outcomes, account retention, and user experience feedback to refine the motion together. What role should AI play in growth and engagement for a collaboration product? AI should reduce time to value and help users take meaningful next actions, rather than adding novelty or creating opaque automation. I would explore AI-assisted onboarding, intelligent template or content suggestions, contextual collaboration prompts, and summaries that help teams re-engage with work. Each use case should be tested against clear user-value metrics, quality standards, privacy expectations, and trust-oriented guardrails. ### ABOUT THE TEAM At Mural, we’re changing how teams collaborate, think, and make decisions together. The Growth & Engagement team owns the experiences that turn a single-player tool into a multiplayer habit: the loops that bring people back, help them find their work, and pull their colleagues into a mural. Mural’s self-serve growth runs through these experiences, and engagement and retention are central to how the business grows. ### YOUR MISSION As Senior Product Manager, Growth & Engagement, you will own the end-to-end self-serve experience, from a user’s first touch through activation, return usage, and conversion to paid. You will treat the full funnel as one system: acquisition, activation, engagement, retention, sharing, and monetization. You will run a high-tempo experimentation practice, partner deeply across Product, Engineering, Design, Data, Marketing, and Sales, and make the calls that turn occasional users into teams that rely on Mural every week. This is a role for someone who wants to own real growth outcomes, not just ship features. You will own the surfaces that decide whether Mural’s self-serve engine grows. Engagement and retention here move the business directly, and you will own the full loop across growth and engagement rather than a narrow slice of it. You’ll have a rare end-to-end view of the funnel, from acquisition through in-product engagement. You will work alongside thoughtful product, design, and engineering partners who care about craft and impact. ### WHAT YOU’LL DO * Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage * Build and optimize the invite, sharing, and join experience * Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more * Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel * Run a continuous experimentation practice and define the metrics and instrumentation that prove impact * Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue * Collaborate with Sales on the transition from self-serve to sales-assisted growth * Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, engagement, and the collaboration experience ### WHAT YOU’LL BRING * 5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth * A track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery * Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly * Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners * A working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue * Comfort using AI tools in your daily workflow, with a real point of view on what AI-native growth and collaboration look like * Excellent communication across Product, Engineering, Design, Data, Marketing, and Sales, including with executive stakeholders * A bias toward execution in an ambiguous, fast-moving environment, with the judgment to balance conversion gains against long-term retention, trust, and product quality * Experience with collaboration, productivity, or canvas and whiteboarding products * Experience owning monetization, pricing, or packaging in a self-serve model * Experience partnering with or inside growth marketing to drive acquisition and re-engagement * Experience bridging product-led growth to a sales-assisted or enterprise motion ### Equal Opportunity We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 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