[All remote jobs](https://jobicy.com/jobs.md)Open role[![Binance logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/bc822f38-221.jpg)](https://jobicy.com/company/binance.md)Remote opportunity at[Binance](https://jobicy.com/company/binance.md) # Lifecycle & CRM – LATAM Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/binance.md)Share27 Aug 2026Published34Listing views3Application actions26 Sep 2026Apply before Opportunity details ## About this role. AI SummaryBinance is seeking a senior Lifecycle and CRM leader to grow activation, first-time transaction conversion, retention, repeat purchase, referrals, and organic growth across LATAM. The role owns lifecycle strategy, user segmentation, marketing automation, experimentation, and performance analysis for transaction-based products. It requires more than seven years of internet-industry experience, including senior growth work in e-commerce, fintech, or similar high-volume transactional environments. The successful candidate will independently lead cross-functional growth initiatives and turn behavioral data into scalable lifecycle programs. This is a strategic, data-intensive role within a fast-moving global blockchain organization. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a senior growth role with end-to-end accountability for critical funnel metrics across multiple lifecycle stages. It requires sophisticated experimentation, segmentation, marketing automation, data analysis, and alignment across product and business teams in a fast-paced industry. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$145,000US market range$120k–$175k0$193k AI insightNo numeric salary was disclosed; "competitive salary" is not an extractable compensation range. Estimated US-market annual base salary for a senior lifecycle/CRM growth leader is $120,000-$175,000 USD, with an estimated median of $145,000 USD; actual compensation may vary by hiring country, level, and variable or equity components. ## Core skills Skills and capabilities most closely associated with this opportunity. [Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[CRM strategy](https://jobicy.com/jobs?search_keywords=CRM%20strategy.md)[User growth](https://jobicy.com/jobs?search_keywords=User%20growth.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[User segmentation](https://jobicy.com/jobs?search_keywords=User%20segmentation.md)[A/B testing](https://jobicy.com/jobs?search_keywords=AB%20testing.md)[Funnel analysis](https://jobicy.com/jobs?search_keywords=Funnel%20analysis.md)[Retention strategy](https://jobicy.com/jobs?search_keywords=Retention%20strategy.md)[Conversion optimization](https://jobicy.com/jobs?search_keywords=Conversion%20optimization.md)[Data analytics](https://jobicy.com/jobs?search_keywords=Data%20analytics.md) Sample interview questionsDescribe a lifecycle initiative that improved activation or first-time conversion.I would begin by defining the activation event and mapping the onboarding funnel to identify the largest drop-off. I would then segment users by acquisition source, behavior, and product intent, test targeted onboarding messages or product prompts, and measure incremental lift using a controlled experiment. How would you build a retention strategy for a transactional fintech or crypto product? I would segment users by lifecycle stage, transaction frequency, product usage, and recency, then identify the behaviors most associated with long-term retention. Programs would combine timely CRM journeys, education, personalized product recommendations, loyalty mechanics, and reactivation campaigns, with retention cohorts and repeat-transaction rate as core success metrics. How do you prioritize A/B tests when there are many possible growth opportunities? I prioritize using a framework that weighs expected impact, confidence in the underlying insight, implementation effort, and strategic importance. I start with high-volume funnel steps and validated pain points, ensure test hypotheses are measurable, and avoid running conflicting experiments on the same audience. What metrics would you use to evaluate a referral program? I would measure referral participation, invite-to-signup conversion, referred-user activation, first transaction rate, retention, fraud rate, and incremental acquisition relative to a control group. I would also assess the cost per incremental activated user and the downstream value of referred cohorts versus non-referred cohorts. How do you communicate data-driven recommendations to product and business stakeholders? I present the business problem, the key evidence, the expected customer and commercial impact, and a clear recommended action. I tailor the level of detail to the audience, document assumptions and risks, and align owners, timelines, and success metrics before execution. Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. ### Responsibilities * Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates. * Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling. * Design and optimize user referral and viral growth mechanisms to drive product organic growth. * Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources. * Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns. * Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions. * Stay well-informed on each Business Unit’s products, including their features, user preferences, and pain points. ### Requirements * Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results. * Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech. * Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology. * In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies. * Knowledge and experiences in using marketing automation platforms/ tools. * Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions. * Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points. ### Compensation ### Additional Information Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our [Candidate Privacy Notice](https://www.binance.com/en/candidate/privacy/notice). Show more [Apply now >](https://jobicy.com/jobs/151880-lifecycle-crm-latam.md) > Annual salary information is not provided for this position. 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