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# Chief Financial Officer (CFO)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/crossfit.md)Share30 Aug 2026Published12Listing views1Application actions29 Sep 2026Apply before  Opportunity details

## About this role.

AI SummaryCrossFit seeks a Chief Financial Officer to report to the CEO and lead its global finance organization. The role will shape financial strategy, capital allocation, operational finance, and long-term value creation during a period of transformation and growth. The CFO will partner with executive leaders, oversee complex P&Ls, and help strengthen the company’s affiliate ecosystem. Ideal candidates bring prior CFO or senior finance leadership experience, private-equity value-creation expertise, and strong executive communication skills.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a top executive role with enterprise-wide accountability for financial performance, strategic capital decisions, and transformation outcomes. It requires proven leadership of complex finance functions, private-equity experience, and the ability to influence the CEO, leadership team, and stakeholders.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$350,000US market range$250k–$500k0$550k

AI insightNo actual salary is disclosed in the posting. This is an estimated US-market annual base-salary range for an experienced CFO at a recognizable, private-equity-influenced consumer fitness brand; total compensation may be materially higher when bonus, equity, and long-term incentives are included.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Executive Finance Leadership](https://jobicy.com/jobs?search_keywords=Executive%20Finance%20Leadership.md)[Financial Strategy](https://jobicy.com/jobs?search_keywords=Financial%20Strategy.md)[P&L Management](https://jobicy.com/jobs?search_keywords=PL%20Management.md)[Financial Planning and Analysis](https://jobicy.com/jobs?search_keywords=Financial%20Planning%20and%20Analysis.md)[Capital Allocation](https://jobicy.com/jobs?search_keywords=Capital%20Allocation.md)[Private Equity](https://jobicy.com/jobs?search_keywords=Private%20Equity.md)[Value Creation](https://jobicy.com/jobs?search_keywords=Value%20Creation.md)[Operational Finance](https://jobicy.com/jobs?search_keywords=Operational%20Finance.md)[Business Transformation](https://jobicy.com/jobs?search_keywords=Business%20Transformation.md)[Executive Communication](https://jobicy.com/jobs?search_keywords=Executive%20Communication.md)

Sample interview questionsHow have you used financial strategy to create value in a private-equity-backed or transformation-focused company?I begin by establishing a clear value-creation plan tied to a small set of operating and financial drivers. I then improve reporting cadence, prioritize capital against return thresholds, and partner with functional leaders to turn initiatives into accountable execution plans with measurable outcomes.

How would you approach financial planning for CrossFit’s affiliate and membership-based ecosystem?

I would build an integrated model connecting affiliate growth, retention, member engagement, education, brand investment, and operating costs. The model would include scenario planning and leading indicators so leadership can make timely trade-offs between growth investment, profitability, and long-term ecosystem health.

Describe your experience leading a large, complex P&L through significant change.

In transformation settings, I have focused first on creating a trusted baseline for revenue, margin, cash flow, and cost drivers. I then align leaders around a practical operating plan, communicate decisions transparently, and use regular performance reviews to remove obstacles and maintain momentum.

How do you balance strategic investments with financial discipline?

I evaluate investments through strategic fit, expected return, downside risk, cash requirements, and execution capacity. I protect investments that create durable differentiation while setting explicit milestones and reallocation triggers when results do not support continued funding.

What is your leadership approach for a global finance organization?

I set clear decision rights, common performance standards, and a culture in which finance is both a rigorous steward and a proactive business partner. I invest in developing leaders, ensure teams have reliable data and scalable processes, and make communication direct, timely, and actionable.

CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world’s most recognizable brands in health and fitness.

Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company’s global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation.

This is an opportunity to play a pivotal role in CrossFit’s continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success.

### WHAT WE’RE LOOKING FOR

* Significant executive finance leadership experience with responsibility for large, complex P&Ls.
* Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment.
* Private equity experience with a demonstrated track record of driving value creation.
* Experience leading organizations through periods of change, transformation, and growth.
* Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making.
* Exceptional leadership, communication, and executive influencing skills.
* High integrity, sound judgment, and the ability to balance strategic vision with operational execution.
* CPA, MBA, or equivalent advanced financial credentials preferred.

The strongest candidates will also have:

* A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique.
* Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations.
* A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.

### WHAT WE OFFER

* Rich medical, dental, and vision plans
* Unlimited Paid Time Off, empowering you to unplug whenever and however you need to
* Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one
* CrossFit gym membership reimbursement
* CrossFit education and course benefit
* Partnership perks

If you’re excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world’s most recognized fitness brands, we’d love to hear from you.

### Compensation

### Additional Information

Show more

[Apply now >](https://jobicy.com/jobs/152107-chief-financial-officer-cfo.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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