[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#) [All remote jobs](https://jobicy.com/jobs.md)Open role[![Boulevard logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/12/a45167e12b0ed51058a884cf9cd0c76f.png)](https://jobicy.com/company/boulevard.md)Remote opportunity at[Boulevard](https://jobicy.com/company/boulevard.md) # Creative Director Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/boulevard.md)Share3 Sep 2026Published42Listing views4Application actions3 Oct 2026Apply before Opportunity details ## About this role. AI SummaryBoulevard is seeking a senior Creative Director to set and evolve its visual and experiential brand across marketing, digital, social, web, events, and product-adjacent surfaces. The role combines strategic brand leadership with hands-on creative direction, oversight of large-scale campaigns, and management of a multidisciplinary in-house team. The successful candidate will partner closely with Brand, Content, Product Marketing, Demand Generation, and Product Design to produce measurable awareness, engagement, pipeline, and customer-experience outcomes. This is a remote U.S. leadership position requiring 10+ years of creative leadership experience, strong B2B SaaS and lifestyle-brand sensibility, and familiarity with AI-enabled creative workflows. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is an executive-level creative leadership role with responsibility for brand vision, team development, cross-functional alignment, and business impact. It requires exceptional creative judgment alongside operational rigor in a fast-moving SaaS environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$162,250US market range$145k–$205k0$226k AI insightThe disclosed U.S. yearly base-salary range is $149,500 to $175,000, with a midpoint of $162,250. This is broadly competitive for a Creative Director at a growth-stage B2B SaaS company, though the wider U.S. market can reach approximately $145,000 to $205,000 depending on company scale, team scope, location, and total compensation; variable compensation and equity may be additional. ## Core skills Skills and capabilities most closely associated with this opportunity. [Creative Direction](https://jobicy.com/jobs?search_keywords=Creative%20Direction.md)[Brand Strategy](https://jobicy.com/jobs?search_keywords=Brand%20Strategy.md)[Visual Identity](https://jobicy.com/jobs?search_keywords=Visual%20Identity.md)[Campaign Development](https://jobicy.com/jobs?search_keywords=Campaign%20Development.md)[Team Leadership](https://jobicy.com/jobs?search_keywords=Team%20Leadership.md)[B2B SaaS Marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20Marketing.md)[Art Direction](https://jobicy.com/jobs?search_keywords=Art%20Direction.md)[Design Systems](https://jobicy.com/jobs?search_keywords=Design%20Systems.md)[Cross-Functional Collaboration](https://jobicy.com/jobs?search_keywords=Cross-Functional%20Collaboration.md)[AI Creative Tools](https://jobicy.com/jobs?search_keywords=AI%20Creative%20Tools.md) Sample interview questionsHow would you evolve Boulevard’s creative vision while preserving brand consistency across marketing and product touchpoints?I would begin with an audit of current brand expressions, customer insights, and business priorities, then define clear principles for visual identity, voice, motion, and experience. I would translate those principles into a practical design system and governance process that gives teams consistency while allowing appropriate flexibility by channel. Describe a large-scale brand campaign you led from insight through execution and measurement. I would explain the target audience insight, strategic objective, creative platform, channel plan, and how I aligned internal and external contributors. I would also share outcome metrics such as awareness lift, engagement, qualified pipeline, conversion, or efficiency improvements, along with lessons used to optimize subsequent work. How do you balance being a player-coach with managing and developing a creative team? I reserve direct involvement for high-leverage work such as brand-defining campaigns, critical reviews, and complex strategic decisions, while establishing clear ownership for team members. Regular critiques, career coaching, documented standards, and transparent decision-making help raise capability without creating dependence on the creative leader. How would you use AI-powered tools in Boulevard’s creative process while protecting quality and brand integrity? I would identify use cases where AI accelerates exploration, production, adaptation, research, and workflow automation, while retaining human judgment for strategy, taste, and final approval. I would establish guidelines for approved tools, intellectual-property considerations, quality controls, and review processes, then measure gains in speed and output quality. How do you align creative work with demand-generation and pipeline goals without sacrificing brand quality? I partner early with marketing stakeholders to clarify the audience, funnel objective, offer, message hierarchy, and success metrics. Creative then develops distinctive concepts that earn attention while using testing, performance data, and iterative learning to improve effectiveness without reducing the work to generic conversion tactics. Who is Boulevard? Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most. Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at [how we (and YOU) can make that happen](https://www.joinblvd.com/). We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through [our story and what we value the most](https://www.joinblvd.com/about). Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too. Come do the best work of your life at Boulevard. As Creative Director, you will define and lead Boulevard’s creative vision, bringing our brand to life in ways that are bold, differentiated, and deeply resonant with the unique, expressive world of self-care businesses. Boulevard serves some of the most creative, design-forward entrepreneurs in the world, spa owners, salon operators, and medspa professionals who care deeply about aesthetics, experience, and craft. Your role is to ensure our brand not only meets that bar, but sets it. You will own how Boulevard shows up visually and experientially across every touchpoint, building a cohesive, modern, and scalable creative system that fuels awareness, affinity, and demand. As a leader, you’ll guide and grow a multidisciplinary creative team while operating as a player-coach on the highest-impact work. You’ll partner closely with Brand, Content, Product Marketing, Demand Gen, and Product Design to translate strategy into breakthrough creative that drives business outcomes. You’ll raise the bar for craft, storytelling, and creative effectiveness—ensuring everything we put into the world feels intentional, inspiring, and unmistakably Boulevard. What you’ll do here: * Set and evolve Boulevard’s creative vision—ensuring a distinctive, cohesive, and elevated brand presence across all channels and touchpoints * Translate brand strategy and positioning into compelling, high-impact creative across campaigns, digital, social, web, events, and experiential * Lead the development of large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline * Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats * Operate as a player-coach—providing hands-on creative direction on key initiatives while mentoring and elevating the team * Establish and uphold a high bar for creative quality, consistency, and craft across all outputs * Own and evolve Boulevard’s visual identity system, ensuring it is both differentiated and scalable across the business * Partner closely with Brand, Content, Product Marketing, and Demand Gen to bring unified storytelling to life across the full customer journey * Collaborate with Product Design to ensure a cohesive brand experience across marketing and product surfaces * Lead creative reviews, provide clear and actionable feedback, and build strong alignment with cross-functional stakeholders * Manage and collaborate with external agencies, freelancers, and production partners to extend team capabilities * Integrate and explore AI-powered tools and workflows into the creative process to increase speed, scale output, and enable new forms of experimentation—while maintaining a high bar for craft and brand integrity * Continuously explore new formats, channels, and creative approaches to keep Boulevard’s brand fresh, relevant, and ahead of the curve * Ensure creative work drives measurable business impact across awareness, engagement, pipeline, and customer experience What you’ll need to thrive: * 10+ years of experience in creative leadership roles, ideally within B2B SaaS or high-growth technology companies Candidates who are comfortable operating at the intersection of B2B SaaS and consumer lifestyle brands will have a distinct advantage — Boulevard lives in a unique space where enterprise software meets the highly visual, experience-driven world of self-care. * 5+ years leading and developing multidisciplinary creative teams * Strong strategic instincts—you can connect brand and creative decisions to business outcomes * Exceptional taste and creative judgment, with a deep understanding of visual storytelling, design systems, and brand building * Experience building and scaling creative systems, not just one-off campaigns * Curiosity and hands-on experience with AI-powered creative tools and workflows, with a point of view on how to apply them to improve speed, scalability, and creative effectiveness * Proven ability to lead concept development from insight to execution across multiple formats and channels * Strong communication and storytelling skills—you can clearly articulate the “why” behind the work to stakeholders at all levels * Strong cross-functional leadership skills and experience partnering with Brand, Content, Product Marketing, and Demand teams * Ability to balance bold, conceptual thinking with operational rigor and executional excellence * Experience working with and managing external agencies and production partners * Experience in video, motion, and emerging creative formats * Strong experience with tools such as Figma, Adobe Creative Suite, Asana, Unbounce, and modern creative workflows How we’ll take care of you: At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For U.S. based candidates, the anticipated base salary range is $149,500 – $175,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling. In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you – Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. * ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. * 🏝 Take a break whenever you need with our flexible vacation day policy. * 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. * 💚 Family planning resources and specialized support programs. * 🔮 Equity: get ahead on the ground floor and grow with Boulevard. * 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. 📲 We recommend following [our official LinkedIn page](https://www.linkedin.com/company/boulevard/) to stay up to date on all things Boulevard life! Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. 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