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# Vice President of Sales, Higher Education

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/instructure.md)Share6 Sep 2026Published38Listing views3Application actions6 Oct 2026Apply before  Opportunity details

## About this role.

AI SummaryInstructure is seeking a Vice President of Sales to lead its Higher Education business across North America. The executive will own bookings, recurring revenue, pipeline, forecasting, new-logo acquisition, strategic account expansion, and go-to-market execution. The role leads second-line sales leadership, develops enterprise sales talent, and builds relationships with senior higher-education stakeholders. Success requires extensive enterprise SaaS leadership experience, deep higher-education selling expertise, strong operational discipline, and cross-functional influence.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior revenue executive role with accountability for large-scale bookings performance, forecast accuracy, organizational leadership, and strategic customer outcomes. It requires navigating long, complex higher-education sales cycles while aligning multiple internal functions and senior external decision-makers.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$275,000US market range$230k–$350k0$385k

AI insightThe disclosed annual salary range is USD 250,000 to USD 300,000, with a midpoint of USD 275,000. A typical US base-salary market range for a VP of Enterprise SaaS Sales with higher-education specialization is estimated at USD 230,000 to USD 350,000; variable compensation, equity, and other incentives may materially increase total compensation.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Enterprise SaaS Sales](https://jobicy.com/jobs?search_keywords=Enterprise%20SaaS%20Sales.md)[Higher Education](https://jobicy.com/jobs?search_keywords=Higher%20Education.md)[Revenue Growth](https://jobicy.com/jobs?search_keywords=Revenue%20Growth.md)[Go-to-Market Strategy](https://jobicy.com/jobs?search_keywords=Go-to-Market%20Strategy.md)[Sales Leadership](https://jobicy.com/jobs?search_keywords=Sales%20Leadership.md)[Forecasting](https://jobicy.com/jobs?search_keywords=Forecasting.md)[Pipeline Management](https://jobicy.com/jobs?search_keywords=Pipeline%20Management.md)[Strategic Account Expansion](https://jobicy.com/jobs?search_keywords=Strategic%20Account%20Expansion.md)[Executive Stakeholder Management](https://jobicy.com/jobs?search_keywords=Executive%20Stakeholder%20Management.md)[Talent Development](https://jobicy.com/jobs?search_keywords=Talent%20Development.md)

Sample interview questionsHow have you improved predictability and forecast accuracy across a large enterprise sales organization?I establish clear stage definitions, inspection cadences, and common qualification standards, then combine CRM data with manager judgment to identify risk early. I hold leaders accountable for pipeline quality, coverage, and next-step rigor while using win-loss and conversion analysis to improve the operating model over time.

Describe your experience selling complex SaaS solutions to higher-education institutions.

I approach higher education as a multi-stakeholder sale involving academic, technology, procurement, and financial leaders. I align the business case to institutional outcomes, build consensus across the buying committee, and create mutual action plans that account for procurement cycles, governance, and implementation readiness.

How would you balance new-logo acquisition with expansion and renewal opportunities?

I would segment the market and accounts based on growth potential, strategic value, retention risk, and sales capacity. I would align sales, customer success, and marketing around shared account plans so that expansion is driven by demonstrable customer value while new-logo teams maintain focused pipeline generation.

What is your approach to leading Regional Vice Presidents and Directors?

I set a small number of measurable outcomes, establish consistent operating rhythms, and coach leaders on business judgment rather than only reviewing results. I use regular talent assessments, deal reviews, and development plans to build a strong leadership bench and create accountability at every level.

How would you develop a go-to-market strategy for public, private, community college, and system-level institutions?

I would begin with segmentation based on buying dynamics, solution needs, funding models, and competitive position. From there, I would define tailored value propositions, coverage models, partner motions, and demand-generation programs, using performance data to refine investment toward the highest-return segments.

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that’s where you come in:

Join Instructure as the Vice President of Sales, Higher Education, leading our Higher Education business across North America and propelling revenue growth through new customer acquisition, account expansion, and strategic partnerships. As a key member of the Growth Leadership Team reporting to the Chief Growth Officer, you’ll drive predictable bookings performance, nurture high-performing sales leaders, and shape go-to-market strategies to reinforce Instructure’s leadership in the higher education sector. This executive role partners cross-functionally to accelerate growth, improve customer outcomes, and advance the future of education.

What You Will Be Doing

Revenue Growth & Business Performance
• Own annual and quarterly bookings, recurring revenue, pipeline, and forecast commitments for the Higher Education business
• Develop and execute go-to-market strategy for public, private, community college, and system-level institutions
• Drive new customer acquisition while expanding existing strategic accounts across the Instructure portfolio
• Deliver consistent forecast accuracy through disciplined pipeline inspection and operational rigor
• Identify new growth opportunities, market trends, and competitive strategies to accelerate business performance

Sales Leadership & Talent Development
• Lead, coach, and develop Regional Vice Presidents, Directors, and front-line sales leaders
• Build a high-performance culture focused on accountability, collaboration, coaching, and execution
• Recruit and retain top enterprise sales talent and develop emerging organizational leaders
• Establish clear operating rhythms, performance expectations, and leadership development plans
• Foster an inclusive, customer-focused culture that empowers teams for exceptional results

Customer & Market Leadership
• Build executive relationships with presidents, provosts, CIOs, instructional leaders, and procurement executives
• Serve as executive sponsor for strategic customers and high-impact opportunities
• Represent Instructure at industry conferences, executive forums, and customer events
• Partner with institutional leaders to understand market changes and inform long-term strategy

Cross-Functional Partnership
• Partner with Customer Experience to maximize renewals, expansion, and customer success
• Collaborate with Marketing to amplify demand generation and market awareness
• Work with Product, Solutions Engineering, Finance, and Revenue Operations to align strategy and execution
• Contribute to pipeline reviews, forecast calls, and executive business planning

Operational Excellence
• Drive disciplined execution in forecasting, territory planning, pipeline management, and sales productivity
• Ensure consistent adoption of sales methodology, CRM, and best operational practices
• Use data and analytics to improve performance, resource allocation, and organizational effectiveness
• Continuously evaluate and refine processes and organizational structure for scalable growth

What You Will Need to Know/Have
• 12+ years of enterprise SaaS sales experience with progressive leadership responsibility
• Proven success leading large enterprise sales organizations through second-line leaders
• Experience selling complex software solutions into Higher Education institutions
• Demonstrated ability to achieve and exceed revenue and growth targets
• Strong executive presence and experience engaging C-suite leaders and executive buyers
• Expertise in enterprise forecasting, pipeline management, and operational excellence
• Skilled in coaching, talent development, and organizational leadership
• Bachelor’s degree required; MBA preferred
• Willingness to travel as needed to support customers, teams, and industry events

What Sets You Apart
• Strategic leader balancing vision with operational execution
• Customer-first mindset with a passion for educational outcomes
• Data-driven decision maker who thrives in high-growth environments
• Collaborative executive with strong cross-functional partnerships
• Inspirational leader who develops high-performing teams
• Experienced in navigating long enterprise sales cycles and executive negotiations
• Passionate about education technology and institutional transformation

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here’s a general idea of what you can expect:

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Competitive compensation, plus all full-time employees participate in our ownership program – because everyone should have a stake in our success.

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Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

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Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

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Comprehensive wellness programs and mental health support

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Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

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The technology and tools you need to do your best work

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Motivosity employee recognition program

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A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

Show more

[Apply now >](https://jobicy.com/jobs/152629-vice-president-of-sales-higher-education.md)

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