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# Director, Content Marketing

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/tenable.md)Share6 Sep 2026Published49Listing views4Application actions6 Oct 2026Apply before  Opportunity details

## About this role.

AI SummaryTenable is seeking a senior content marketing leader to define and execute global thought-leadership and editorial strategy for its exposure management platform. The Director will manage a content marketing team while remaining hands-on with technical writing, editing, research reports, blog strategy, and multi-format derivative content. The role requires close collaboration across Corporate Communications, Research, Product Marketing, Product Management, Web, Creative, and Revenue Marketing. A major focus is improving SEO and generative-engine optimization (GEO) performance while using AI-enabled workflows to increase content quality and scale. Success will be measured through organic visibility, engagement, pipeline contribution, differentiated market narratives, and credibility with CISOs and technical practitioners.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a high-seniority, enterprise leadership role requiring both strategic ownership and strong hands-on editorial execution in a complex cybersecurity domain. The incumbent must influence senior, matrixed stakeholders while translating highly technical research into measurable business impact.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$190,333US market range$160k–$230k0$253k

AI insightThe disclosed US yearly base-pay range is $163,000 to $217,666.67 USD, with a midpoint of $190,333.34. This is competitive for a US-based Director of Content Marketing in enterprise cybersecurity; the estimated broader US market range for comparable senior roles is approximately $160,000 to $230,000 in annual base salary, excluding bonus, equity, and benefits.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Content marketing strategy](https://jobicy.com/jobs?search_keywords=Content%20marketing%20strategy.md)[Editorial leadership](https://jobicy.com/jobs?search_keywords=Editorial%20leadership.md)[Cybersecurity content](https://jobicy.com/jobs?search_keywords=Cybersecurity%20content.md)[Thought leadership](https://jobicy.com/jobs?search_keywords=Thought%20leadership.md)[Technical writing](https://jobicy.com/jobs?search_keywords=Technical%20writing.md)[SEO](https://jobicy.com/jobs?search_keywords=SEO.md)[Generative engine optimization](https://jobicy.com/jobs?search_keywords=Generative%20engine%20optimization.md)[AI content workflows](https://jobicy.com/jobs?search_keywords=AI%20content%20workflows.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Content performance analytics](https://jobicy.com/jobs?search_keywords=Content%20performance%20analytics.md)

Sample interview questionsHow would you develop a thought-leadership strategy that earns credibility with both CISOs and technical cybersecurity practitioners?I would begin with audience segmentation, identifying the strategic risk, governance, and business-outcome questions CISOs ask alongside the technical implementation questions practitioners need answered. I would build pillar narratives from proprietary research, customer insight, and subject-matter expertise, then create role-specific derivative assets while preserving a consistent point of view. Performance would be assessed through qualified engagement, organic visibility, executive participation, influenced pipeline, and qualitative feedback from target audiences.

Describe your approach to GEO and how it differs from traditional SEO.

GEO extends SEO by designing content to be understandable, authoritative, well-structured, and readily cited by AI-powered answer engines as well as search engines. I would prioritize clear entity definitions, original research, expert attribution, direct answers to high-intent questions, strong information architecture, and technically sound on-page optimization. Traditional organic metrics still matter, but I would also monitor answer-engine citations, branded query growth, referral patterns, and visibility for strategic concepts.

How do you maintain a strong editorial voice when many technical stakeholders contribute to content?

I establish a practical editorial framework that defines audience, message hierarchy, terminology, evidence standards, voice, and approval paths. I partner early with subject-matter experts to capture technical accuracy, then take responsibility for shaping the material into clear, differentiated audience language. I also use coaching, annotated edits, templates, and a living style guide so contributors understand not just what changed, but why.

Give an example of how you would turn a major research report into an integrated campaign.

I would first identify the report's few defensible, newsworthy findings and map them to target personas and buyer-journey stages. From there, I would develop an executive narrative, launch article, SEO/GEO landing page, practitioner blog series, data visualizations, social content, webinar or video scripts, sales enablement, and media angles. Each asset would have a clear audience objective and CTA, with reporting that connects consumption and engagement to pipeline outcomes.

How would you use AI in a content organization while protecting quality, accuracy, and brand trust?

I would use AI for repeatable acceleration tasks such as research synthesis, content repurposing, outline development, metadata suggestions, workflow routing, and performance analysis. However, technical claims, original point of view, security-sensitive details, and final editorial judgment would remain under accountable human review. I would establish approved tools, source-verification requirements, disclosure and governance standards, and quality checks to ensure AI increases scale without introducing unsupported claims or generic content.

Who is Tenable?

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role:

Tenable is seeking an experienced Director of Content Marketing who will act as the architect of our content strategy, ensuring our thought leadership and marketing assets are strategic and differentiated. Your mission is to bring clarity, consistency and authority to our messaging, positioning Tenable as the undisputed leader in exposure management, winning the trust of the CISO, and empowering the practitioner. The ideal candidate will bring cybersecurity experience and a journalistic approach to developing content that engages and informs technical B2B audiences. Sitting at the intersection of Corporate Communications, Tenable Research, Product Marketing and Revenue Marketing, this leader will transform proprietary research, executive expertise and customer insights into compelling market narratives. Reporting to the Vice President of Corporate Communications, the Director will lead the content marketing team, combining strategic planning with hands-on writing and editorial leadership.

Your Opportunity:

Strategic Leadership & GEO Transformation

* Lead Programmatic Growth: Maintain and grow Tenable’s leadership position by driving the global Exposure Management Leadership Council. This requires helping to nurture and support Tenable’s CISO relationships, coordinating regular discussions and peer-to-peer engagement, and translating technical and process insights into regular original reports and content. Act as a valuable partner for Tenable Research, influencing the research calendar and pillar research initiatives that support thought leadership, competitive differentiation and customer engagement.
* Champion SEO/GEO (Generative Engine Optimization): Implement a GEO-first approach to all external marketing content. Ensure Tenable’s assets are optimized for visibility, authority and citation potential across AI-powered answer engines, AI-assisted search and traditional search results.
* Utilize AI as a Content Marketing Accelerator: Implement and manage AI-enabled content workflows that drive efficiency, scalability and quality.

Content Strategy & Execution

* Own the Editorial Framework: Serve as a champion of the Tenable editorial voice across our external thought leadership materials. Manage the editorial calendar, blog strategy, and writing style guide to ensure a cohesive, high-quality narrative across all touchpoints. Must be able to quickly generate blog copy, especially for rapid response and often on highly technical cybersecurity topics. Must be comfortable editing technical and research content on cybersecurity topics.
* Drive Multi-Format Excellence: Direct the creation of high-impact content including research reports, SEO/GEO-optimized web pages, video scripts and other forms of derivative content to drive long-term engagement. Map derivative content strategies to the buyer journey. Ensure every asset reflects our competitive differentiation and speaks directly to our target personas.

Stakeholder & Operational Management

* Matrixed Collaboration: Serve as a trusted advisor to key stakeholders within Corporate Communications, Product Marketing, Product Management, Research, Web, Creative and Revenue Marketing. Translate business priorities into effective, actionable content initiatives.
* Data-Driven Optimization: Monitor, report and analyze content KPIs—including organic visibility, engagement and pipeline contribution—using these insights to refine strategies and demonstrate business impact.

What You’ll Need:

* Experience: 8-10+ years in content marketing, corporate marketing or journalism, with at least 5+ years of leadership experience at an enterprise-scale organization. Must have experience managing a team as well as the demonstrated ability to write high-quality, technical content across a variety of platforms.
* GEO/AEO Expertise: Fluency in the emerging AI search landscape. You understand how LLMs and answer engines consume content and know how to optimize for them.
* Strategic & Operational Balance: Ability to act as both a visionary leader and a hands-on contributor. You are comfortable defining high-level content frameworks while also rolling up your sleeves to edit or write high-priority assets.
* Stakeholder Influence: Proven track record of operating in a highly matrixed environment. You possess the ability to secure buy-in from senior leadership and drive collaboration across diverse teams (PMM, Legal, Sales, Research).
* Brand Voice Champion: Demonstrated experience as a protector of editorial brand voice and standards. You have a sharp eye for quality and the ability to coach writers to elevate their work. AP Style preferred.
* Education: Bachelor’s degree in marketing, communications, journalism, English, or related field.

#LI-Hybrid

#LI-MS1

This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate’s qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.

US Pay Range

$163,000—$217,666.67 USD

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable – through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact [Recruiting@Tenable.com](mailto:Recruiting@Tenable.com) for further assistance.

Tenable Data Consent Statement

Tenable is committed to protecting the privacy and security of your personal data. Depending on your location, one or more of the following notices may apply to you:

[General Applicant Privacy Notice](https://static.tenable.com/marketing/hr/Tenable_General_Applicant_Privacy_Notice_FINAL_4-29-2026_branded.pdf)
[California Applicant Privacy Notice](https://static.tenable.com/marketing/hr/Tenable_CCPA_Notice_Applicants_FINAL_4-29-2026_branded.pdf)
[EU/EEA/UK Applicant Privacy Notice](https://static.tenable.com/marketing/hr/Tenable_EEA_UK_Applicant_Privacy_Notice_FINAL_6-4-2026_branded.pdf)

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[Apply now >](https://jobicy.com/jobs/152653-director-content-marketing.md)

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