[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#) [All remote jobs](https://jobicy.com/jobs.md)Open role[![Flex logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/7bfdefe3-221.jpeg)](https://jobicy.com/company/flex.md)Remote opportunity at[Flex](https://jobicy.com/company/flex.md) # Lifecycle Marketing Operations Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/flex.md)Share6 Sep 2026Published33Listing views3Application actions6 Oct 2026Apply before Opportunity details ## About this role. AI SummaryFlex is hiring a senior, hands-on Lifecycle Marketing Operations Manager to establish its lifecycle strategy and technical foundation from zero to one. The role owns customer journeys spanning acquisition follow-up, application recovery, onboarding, activation, retention, and win-back for a regulated fintech product suite. It requires deep practical ownership of Braze, Segment, event tracking, identity resolution, reporting, messaging, and compliance-reviewed communications. The manager will work closely with RevOps, Engineering, Data, Product, Legal, and Compliance while independently prioritizing infrastructure and campaigns. This is a high-impact builder role with substantial autonomy in a fast-paced fintech environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role combines lifecycle strategy, marketing operations architecture, data instrumentation, copywriting, analytics, and regulated-fintech compliance in a zero-to-one environment. Success depends on independently making technical and strategic tradeoffs while aligning several cross-functional teams. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$145,000US market range$120k–$170k0$187k AI insightThe disclosed annual base salary range is USD 130,000-160,000, with a midpoint of USD 145,000. This is broadly competitive for a US-based lifecycle marketing operations manager with 6-8+ years of experience, deep Braze and CDP expertise, and fintech compliance responsibilities; the estimated US market range is USD 120,000-170,000 annually, excluding equity and other benefits. ## Core skills Skills and capabilities most closely associated with this opportunity. [Lifecycle Marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20Marketing.md)[Marketing Operations](https://jobicy.com/jobs?search_keywords=Marketing%20Operations.md)[CRM](https://jobicy.com/jobs?search_keywords=CRM.md)[Braze](https://jobicy.com/jobs?search_keywords=Braze.md)[Segment](https://jobicy.com/jobs?search_keywords=Segment.md)[Customer Journey Orchestration](https://jobicy.com/jobs?search_keywords=Customer%20Journey%20Orchestration.md)[Retention Marketing](https://jobicy.com/jobs?search_keywords=Retention%20Marketing.md)[Marketing Analytics](https://jobicy.com/jobs?search_keywords=Marketing%20Analytics.md)[Fintech Compliance](https://jobicy.com/jobs?search_keywords=Fintech%20Compliance.md)[Event Tracking](https://jobicy.com/jobs?search_keywords=Event%20Tracking.md) Sample interview questionsHow would you prioritize lifecycle initiatives during your first 90 days at Flex?I would first audit the funnel, existing events, identity resolution, channel performance, and customer pain points. I would prioritize high-volume or high-value leakage points, such as incomplete credit applications and early activation, while establishing the minimum reliable tracking and KPI framework needed to measure impact. I would then sequence foundational data work alongside a small number of high-confidence journeys that demonstrate value quickly. Describe how you would design a Segment-to-Braze pipeline for personalized lifecycle communications. I would start with a clear event taxonomy tied to lifecycle stages and business outcomes, including user, account, product, application, and transaction attributes. With Engineering and Data, I would define source-of-truth systems, identity-resolution rules, event ownership, naming conventions, and data-quality monitoring. In Braze, I would map these events and attributes to segments, Canvas entry criteria, personalization, suppression logic, and conversion measurement. How do you determine whether a customer communication should be owned by Product or Lifecycle Marketing? I use the customer context, immediacy, and purpose of the message. In-product and transactional communications generally belong to Product when they are necessary to complete an action or explain real-time product behavior, while lifecycle channels are better for education, re-engagement, adoption, and broader relationship-building. I would document the decision framework and shared handoff points so teams avoid duplicated or contradictory communications. What metrics would you use to evaluate lifecycle marketing performance? I would connect channel and journey metrics to business outcomes. Core measures would include application completion, activation rate, time to first value, product adoption, repeat usage, retention, reactivation, incremental conversion, revenue contribution, deliverability, and unsubscribe rates. I would use holdouts or other experimentation methods where possible to distinguish incremental lift from correlation. How would you manage compliance review without slowing lifecycle execution excessively? I would establish approved messaging principles, reusable disclosures, claim libraries, review workflows, and risk-based service levels with Legal and Compliance. Low-risk, pre-approved templates could move quickly, while new product claims or sensitive financial communications would receive deeper review. This creates a durable system that protects customers and the company without requiring every campaign to start from scratch. Flex is building the AI-native private bank for business owners. We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system. Flex is the full financial home for ambitious owners. Since launching publicly in September 2023, Flex has scaled from zero to nine-figure annualized revenue, with a clear path to profitability by late 2026. We move fast, ship relentlessly, and operate with extreme ownership. Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved. Flex has raised $100M+ in equity and $300M+ in debt. – Mission-critical problems: We build software that directly controls how money moves at scale. – High bar, low ego: Small teams, exceptional people, real ownership. – Speed over comfort: We prioritize execution, quality, clarity, and results. – Enduring impact: What we’re building will define how a generation of owners runs their businesses. Team & Locations We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in: San Francisco, Miami, New York, and fully remote. Flex Fuels Ambition. ### About The Role Flex is building its lifecycle marketing function from the ground up. We’re looking for someone who can own both the strategy and the technical infrastructure behind how we engage prospects and customers across the credit application journey, banking, AP automation, and our broader product suite. This is a builder’s role: you’ll be the first dedicated owner of lifecycle marketing at Flex, working directly with RevOps, Engineering, and Data to design the systems, not just the campaigns, that will power retention, activation, and growth as we scale. You’ll partner closely with the Director of Revenue Operations and Head of Revenue to shape lifecycle strategy, while also being hands-on in Braze, Segment, and our data infrastructure — there’s no team to hand this off to yet, so you’re doing the thinking and the building. Flex doesn’t have a dedicated product marketing team today, so this role also owns messaging — not just the systems that deliver it. You’ll need to be comfortable using AI tools to accelerate copy drafting, and working directly with Product, Legal, and Compliance to shape and approve messaging for a regulated fintech audience, rather than relying on a product marketing team to hand you finished copy. Because lifecycle touches so much of the customer journey, this role also needs to partner closely with Product to establish clear lines of ownership — what communications live in-product versus in lifecycle channels, and why. ### What You’ll Do * Own lifecycle marketing strategy end-to-end: acquisition follow-up, application drop-off recovery, onboarding, activation, retention, and win-back across Flex’s product suite (credit card, banking, AP automation, expense management, working capital) * Draft and own lifecycle messaging and copy directly (using AI tools to accelerate drafting), then partner with Product, Legal, and Compliance to shape and approve it for a regulated fintech audience — there’s no product marketing team to hand this off to * Partner with Product to define and maintain clear ownership boundaries — which touchpoints are product-owned (in-app, transactional, native notifications) versus lifecycle-owned (email, SMS, re-engagement), and the rationale behind that split, so both teams can build without duplicating effort or working at cross-purposes * Partner directly with Engineering and Data to design event-based triggers and data architecture that power personalized, automated customer journeys — not just request the data, but help define what needs to be tracked and how * Build and own Braze infrastructure: Canvas flows, segmentation logic, dynamic content, and journey orchestration, working from a technical foundation you help define alongside RevOps and Data * Design and maintain the Segment-to-Braze data pipeline in partnership with Data/Engineering, ensuring clean identity resolution and reliable event tracking * Develop the measurement framework for lifecycle marketing: define the KPIs, build the reporting, and tie lifecycle performance to business outcomes like conversion, retention, and revenue * Bring judgment on prioritization and sequencing — deciding what infrastructure and campaigns to build first given Flex’s current stage, rather than waiting to be told * Ensure lifecycle communications meet the compliance and disclosure standards required in a regulated fintech environment * Act as the internal expert on lifecycle marketing systems and strategy, briefing stakeholders (RevOps, Sales, CS, Leadership) on what’s being built and why ### What You’ll Bring * 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing, with meaningful time in fintech, financial services, or another regulated industry * Deep hands-on experience with Braze (or a comparable platform like Iterable/Customer.io) — you’ve built Canvases, not just launched campaigns someone else configured * Working fluency with Segment or similar CDPs, including identity resolution, event tracking, and data pipeline design * Proven experience partnering directly with Engineering and Data teams to design event-based systems, not just consuming what’s handed to you * Strategic ownership experience: you’ve defined a lifecycle or retention strategy and the roadmap to execute it, not just run campaigns within someone else’s framework * Strong analytical fluency — comfortable defining KPIs, building reporting frameworks, and using data to prioritize what to build next * Comfort with ambiguity and zero-to-one building; you don’t need existing infrastructure or a team to make progress * Strong writing skills and comfort using AI tools to draft and iterate on messaging quickly, plus experience navigating legal/compliance review for customer-facing copy in a regulated industry — this role doesn’t have a product marketing team to lean on * Bonus: B2B experience alongside B2C/D2C, and familiarity with BigQuery, dbt, or similar data warehouse tools ### Why This Role Is Different Most lifecycle marketing roles at this level either inherit built-out infrastructure or come with a team to delegate to. This one has neither yet — which means the person who takes it gets to define the technical foundation and the strategy simultaneously, with outsized influence on how Flex engages customers for years to come ### Compensation ### Additional Information Why Join Us Build something generational — Capture the full lifecycle of money for ambitious business owners. Work on real money, real risk — Payments, credit, and banking at serious scale. Solve hard problems — AI, underwriting, compliance, and global finance from first principles. True ownership — Small teams, high trust, real accountability. Founder-level exposure — Direct access to leadership, customers, and investors. High bar, high taste — Move fast without cutting corners. Elite peers — People here are builders, not tourists. Real upside — Meaningful equity if you help build something big. Show more [Apply now >](https://jobicy.com/jobs/152674-lifecycle-marketing-operations-manager.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. Matched by job category10 related opportunities[Marketing & Sales](https://jobicy.com/categories/marketing.md) [Browse all jobs](https://jobicy.com/jobs.md) * ![Tenable logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/01879e02-221.jpg) Tenable Sep 6 ### [Territory Account Manager](https://jobicy.com/jobs/152681-territory-account-manager.md) Who is Tenable? Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent… * ![Tailscale logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/d3fa2e99-221.png) Tailscale Sep 6 ### [Director, APAC Go-to-Market](https://jobicy.com/jobs/152677-director-apac-go-to-market.md) About Tailscale Tailscale is making safe connection effortless by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to… * ![Flex logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/7bfdefe3-221.jpeg) Flex Sep 6 ### [Head of Growth Marketing](https://jobicy.com/jobs/152671-head-of-growth-marketing-2.md) Flex is building the AI-native private bank for business owners. We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves,… * ![Tenable logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/01879e02-221.jpg) Tenable Sep 6 ### [Senior Channel Account Manager](https://jobicy.com/jobs/152670-senior-channel-account-manager.md) Who is Tenable? Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent… * ![Upside logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/06e64944-221.png) Upside Sep 6 ### [Senior Strategic Account Executive](https://jobicy.com/jobs/152663-senior-strategic-account-executive.md) Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases… * ![Flex logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/7bfdefe3-221.jpeg) Flex Sep 6 ### [Business Development Representative (BDR) Manager](https://jobicy.com/jobs/152661-business-development-representative-bdr-manager.md) Flex is building the AI-native private bank for business owners. We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves,… * ![Flex logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/7bfdefe3-221.jpeg) Flex Sep 6 ### [Business Development Representative](https://jobicy.com/jobs/152658-business-development-representative-13.md) Flex is building the AI-native private bank for business owners. We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves,… * ![Tenable logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/01879e02-221.jpg) Tenable Sep 6 ### [Director of Product Marketing – Cloud & OT Security](https://jobicy.com/jobs/152656-director-of-product-marketing-cloud-ot-security.md) Who is Tenable? Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent… * ![Upside logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/06e64944-221.png) Upside Sep 6 ### [Principal Product Marketing Manager](https://jobicy.com/jobs/152654-principal-product-marketing-manager.md) Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases… * ![Instructure logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/04/430057884baf037dd2aa1e1e017e72b6.jpg) Instructure Sep 6 ### [Marketing Operations Coordinator](https://jobicy.com/jobs/152646-marketing-operations-coordinator.md) At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning…