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# Sales Director – Japan & Asia

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/litmus.md)Share8 Sep 2026Published24Listing views1Application actions8 Oct 2026Apply before  Opportunity details

## About this role.

AI SummaryLitmus seeks a senior Sales Director to lead enterprise software revenue growth across Japan and Asia, excluding India. The role owns regional go-to-market strategy, pipeline generation, forecasting, territory planning, strategic enterprise deals, and sales-team performance. The leader will hire and coach Account Executives, Sales Engineers, BDRs, and regional leaders while partnering with Marketing, Customer Success, Product, Finance, and channel partners. Success requires extensive enterprise sales leadership experience in industrial technology or manufacturing environments, fluency in Japanese and English, and disciplined use of MEDDIC or MEDDPICC. Frequent regional travel of up to 25–40% is expected.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a high-stakes regional leadership role requiring ownership of multi-million-dollar enterprise revenue, team scaling, and complex manufacturing sales cycles. It combines strategic planning with hands-on executive selling across a diverse, fast-moving international market.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$210,000US market range$170k–$260k0$286k

AI insightNo actual salary range is disclosed; the posting only states that compensation includes salary, bonus, and equity. These figures are estimated annual US-market base-salary benchmarks for a senior enterprise software Sales Director with regional leadership responsibility; variable compensation, OTE, and equity could materially increase total earnings.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Enterprise software sales](https://jobicy.com/jobs?search_keywords=Enterprise%20software%20sales.md)[Sales leadership](https://jobicy.com/jobs?search_keywords=Sales%20leadership.md)[Japan market](https://jobicy.com/jobs?search_keywords=Japan%20market.md)[APAC go-to-market](https://jobicy.com/jobs?search_keywords=APAC%20go-to-market.md)[Manufacturing technology](https://jobicy.com/jobs?search_keywords=Manufacturing%20technology.md)[Industrial IoT](https://jobicy.com/jobs?search_keywords=Industrial%20IoT.md)[MEDDIC](https://jobicy.com/jobs?search_keywords=MEDDIC.md)[Pipeline management](https://jobicy.com/jobs?search_keywords=Pipeline%20management.md)[Revenue forecasting](https://jobicy.com/jobs?search_keywords=Revenue%20forecasting.md)[Channel partnerships](https://jobicy.com/jobs?search_keywords=Channel%20partnerships.md)

Sample interview questionsHow would you develop a go-to-market plan for Litmus in Japan and the broader Asian market?I would begin by segmenting the market by manufacturing vertical, digital-maturity level, installed OT environment, and partner coverage. I would define priority accounts and use cases, align direct-sales and channel motions, establish pipeline targets by territory, and review progress through a consistent operating cadence.

Describe how you use MEDDIC or MEDDPICC to improve enterprise deal execution.

I use the framework to validate measurable business outcomes, identify the economic buyer, map decision criteria and process, surface pain, establish champions, and understand competitive risks. I coach teams to address gaps early so forecasts reflect qualified opportunities rather than optimism.

How have you built and scaled a high-performing enterprise sales organization?

I establish clear hiring profiles, structured onboarding, measurable activity and pipeline standards, and regular coaching based on deal inspection. I balance accountability with practical enablement, ensuring AEs, SEs, and BDRs work from shared account plans and customer outcomes.

How would you manage a long, complex manufacturing software sales cycle with multiple stakeholders?

I would create a stakeholder map covering operational, IT, engineering, financial, and executive sponsors; quantify the operational value case; and define mutual action plans with milestones. I would also involve implementation, product, and partner teams early to reduce technical and commercial risk.

What steps would you take if the regional forecast was at risk late in a quarter?

I would inspect each material deal against verified close criteria, isolate blockers, and assign executive actions to the opportunities with the strongest path to closure. In parallel, I would strengthen near-term pipeline coverage, communicate risks transparently, and adjust the plan based on evidence rather than relying on unqualified upside.

### Who is Litmus

Litmus is building the data foundation that powers industrial AI.

AI doesn’t work without real-world, contextualized data – Litmus makes that data usable. As AI adoption accelerates, most industrial environments still can’t access or use their operational data. We solve that gap.

We’re a growth-stage software company helping manufacturers access, structure, and use real-time data from machines, systems, and sensors at the edge. Our platform sits at the intersection of edge computing, AI, and industrial operations, enabling some of the world’s largest companies to run operations in real time, reduce downtime, and optimize production.

Backed by leading investors and trusted by global manufacturers and partners like Google, Microsoft, Dell, Oracle, and Mitsubishi, Litmus is powering the shift toward software-defined manufacturing.

### Why join Litmus

### Build the infrastructure that makes industrial AI possible

AI is moving beyond the cloud and into the physical world. At Litmus, you’ll build the infrastructure that enables real-time data to power AI and machine learning systems in production environments.

### Work on problems where software meets the real world

Most AI systems fail without access to real-world data. You’ll build the layer that makes them viable in production. We solve challenges at the intersection of distributed systems, real-time data, and industrial constraints — where reliability, scale, and performance are non-negotiable.

### Have real impact, fast

You’ll work on systems used by real customers in production, with direct impact on product and company trajectory. As a scaling company, we move quickly. You’ll have ownership, visibility, and the ability to shape both product and company as we scale.

### Join a high-performance team

We’re building a team that holds a high bar and pushes each other to improve. You’ll work alongside experienced operators, engineers, and leaders who have done this before and are building again at scale. We hire people who take ownership, move quickly, and care about outcomes. No passengers.

### Our culture

At Litmus, the team is collaborative, curious, and low ego. People are scrappy, take ownership, and look for ways to make an impact. We value empathy just as much as execution, whether that’s in how we build, how we communicate, or how we support each other.

We’re a growing company, so things move quickly and not everything is perfectly defined. If you enjoy figuring things out, working closely with others, and making steady progress, you’ll do well here.

As we continue to grow our global footprint, we are seeking a dynamic and experienced Sales Leader in North America to lead our regional commercial strategy, build a high-performing team, and accelerate adoption of the Litmus platform across the United States and Canada.

### Position Overview

The Sales Director is a leadership role responsible for driving revenue growth, leading the regional sales organization, and expanding Litmus’ enterprise customer base across industrial markets in Japan and Asia (outside of India). You will own pipeline development, forecast accuracy, territory planning, and team performance while partnering closely with cross-functional GTM leaders.

This is a unique opportunity to join a fast-growing industrial technology company and drive transformational impact for some of the world’s largest manufacturers.

### Key Responsibilities

Leadership & Team Building

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Build, lead, and scale a high-performing enterprise sales team across Japan and Asia.

*

Hire, onboard, coach, and mentor Account Executives, SEs, BDRs and regional leaders.

*

Foster a culture of accountability, collaboration, and excellence.

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Implement consistent processes, sales cadences, and performance standards.

Sales Strategy & Execution

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Define and execute the regional go-to-market strategy aligned with corporate goals.

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Drive predictable revenue generation through world-class sales processes and methodologies (including MEDDIC).

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Develop regional growth plans, territory segmentation, and account prioritization.

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Lead from the front by engaging directly with strategic enterprise accounts and executive stakeholders.

Pipeline Development & Forecasting

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Own pipeline creation, qualification, and progression across Japan and Asia.

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Ensure rigorous adherence to the MEDDIC methodology for deal execution.

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Deliver accurate monthly and quarterly revenue forecasts.

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Identify gaps early and implement corrective actions to maintain target attainment.

Cross-Functional Collaboration

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Partner closely with Marketing, Customer Success, Product, and Partnerships to support regional growth.

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Provide market insights to Product and Engineering teams to influence roadmap priorities.

*

Collaborate with the Partner ecosystem (GSIs, OEMs, technology partners) to scale market reach.

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Work with Operations and Finance on pricing, contracts, forecasting, and deal structuring.

Customer & Partner Engagement

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Act as an executive sponsor for key enterprise manufacturing customers.

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Support major customer meetings, executive briefings, and value assessments.

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Build strong relationships with regional partners, distributors, and system integrators.

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Represent Litmus at industry conferences, events, and thought leadership forums.

Operational Excellence

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Maintain a disciplined sales operating rhythm, including QBRs, pipeline reviews, and weekly deal inspection.

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Optimize sales processes, tools (CRM), KPIs, and workflows for efficiency and scale.

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Ensure compliance with all corporate policies, pricing guidelines, and commercial governance.

Travel

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Travel within Japan and Asia region frequently to meet customers and partners (up to 25–40%).

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Occasional travel internationally, including to EMEA and APAC, for leadership meetings and company events.

### Qualifications & Experience

Required

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10+ years of enterprise software sales experience, with at least 5 years in sales leadership roles covering Japan and Asia.

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Proven track record of meeting or exceeding multi-million dollar revenue targets for new business acquisition.

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Experience selling complex software solutions into manufacturing or industrial, markets.

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Familiarity with the MEDDIC or MEDDPICC sales methodology and ability to coach teams in its use.

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Demonstrated success building and scaling high-performance enterprise sales teams.

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Strong experience managing long, complex sales cycles with C-level buyers.

*

Expertise in pipeline development, forecasting, and enterprise deal management.

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Excellent communication, executive presence, and negotiation skills.

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Bilingual language communication skills (Japanese and English mandatory)

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Ability to operate in high-growth, fast-changing technology environments.

Preferred

*

Background in industrial technology, IoT/IIoT, data platforms, analytics, or OT/IT integration.

*

Experience with manufacturing digital transformation programs or industrial automation ecosystems.

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Success working with GSIs, technology alliances, and channel partners.

### Why Join Litmus?

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Influence the strategy and growth of a rapidly scaling global organization.

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Partner with some of the world’s most innovative manufacturers.

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Work at the forefront of industrial digital transformation

*

Competitive compensation package including salary, performance bonus, and equity.

Show more

[Apply now >](https://jobicy.com/jobs/152797-sales-director-japan-asia.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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