[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#) [All remote jobs](https://jobicy.com/jobs.md)Open role[![Veriff logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/4f972095-221.jpg)](https://jobicy.com/company/veriff.md)Remote opportunity at[Veriff](https://jobicy.com/company/veriff.md) # Head of Product Marketing Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/veriff.md)Share9 Sep 2026Published67Listing views3Application actions9 Oct 2026Apply before Opportunity details ## About this role. AI SummaryThis senior product marketing leadership role owns Veriff's positioning, messaging, sales enablement, competitive intelligence, vertical go-to-market strategy, and product-launch execution. Reporting to the CMO, the Head of Product Marketing will lead a lean team while acting as a close commercial partner to Sales and Product. The role focuses on translating identity-verification and trust-infrastructure differentiation into enterprise buyer narratives for Financial Services, Marketplaces, and Resellers. Success is measured through commercial outcomes such as improved win rates, deal velocity, pipeline acceleration, sales-content adoption, and effective launches. Candidates need 10+ years of B2B SaaS product marketing experience, including leadership and demonstrated impact on revenue-facing GTM programs. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-visibility leadership position that requires building and elevating a core PMM function during a segment-focused GTM evolution. It demands strategic ownership as well as hands-on execution across multiple executive and revenue-facing stakeholders. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$235,000US market range$200k–$270k0$297k AI insightThe disclosed annual base-salary range is $220,000 to $250,000 USD, with a midpoint of $235,000. This sits competitively within the estimated US market range of $200,000 to $270,000 for a Head of Product Marketing in B2B SaaS; commission and equity may increase total compensation. ## Core skills Skills and capabilities most closely associated with this opportunity. [Product Marketing](https://jobicy.com/jobs?search_keywords=Product%20Marketing.md)[B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B%20SaaS.md)[Positioning and Messaging](https://jobicy.com/jobs?search_keywords=Positioning%20and%20Messaging.md)[Go-to-Market Strategy](https://jobicy.com/jobs?search_keywords=Go-to-Market%20Strategy.md)[Sales Enablement](https://jobicy.com/jobs?search_keywords=Sales%20Enablement.md)[Competitive Intelligence](https://jobicy.com/jobs?search_keywords=Competitive%20Intelligence.md)[Product Launches](https://jobicy.com/jobs?search_keywords=Product%20Launches.md)[Vertical Marketing](https://jobicy.com/jobs?search_keywords=Vertical%20Marketing.md)[Enterprise Marketing](https://jobicy.com/jobs?search_keywords=Enterprise%20Marketing.md)[Team Leadership](https://jobicy.com/jobs?search_keywords=Team%20Leadership.md) Sample interview questionsHow would you create a messaging architecture for Veriff across company, product, persona, and vertical levels?I would begin with customer, win/loss, sales-call, and competitive research to identify the highest-value problems and differentiated proof points. I would build a clear company narrative first, then translate it into modular messaging for products, buyer personas, and priority verticals, validating each layer with customer and field feedback. Describe a sales enablement program that improved commercial performance. I would explain the business objective, baseline metrics, and field research that informed the program, then detail the assets and training delivered, such as a core pitch, objection-handling guides, battlecards, and role-based workshops. I would quantify adoption and impact through measures such as win rate, sales-cycle length, influenced pipeline, and qualitative seller feedback. How would you prioritize go-to-market work across Financial Services, Marketplaces, and Resellers? I would assess each segment using revenue potential, strategic fit, sales readiness, product-market evidence, competitive pressure, and current pipeline. I would then sequence investment around the segments where Veriff has the clearest right to win, define segment-specific narratives and proof, and establish shared success metrics with Sales and Product. What is your approach to competitive intelligence? I would establish a repeatable program combining competitor monitoring, customer feedback, win/loss analysis, field intelligence, and product comparisons. The output would be concise and actionable: clear competitive positioning, battlecards, objection responses, enablement sessions, and recommendations that inform roadmap, packaging, and messaging decisions. How do you measure the success of a major product launch? I would define success before launch across readiness, adoption, pipeline, revenue influence, and customer outcomes. Typical indicators include sales certification and asset usage, launch-sourced or influenced pipeline, conversion rates, product adoption, win/loss feedback, and post-launch learnings that improve the next GTM cycle. Veriff is the trust infrastructure platform for the world’s most innovative companies, and we need the market to understand exactly why that matters and why it matters with us rather than anyone else. The Head of Product Marketing will own that answer. This is a high-impact role at a pivotal moment: a vertical go-to-market motion is being built, and the company is sharpening its focus on segment-driven growth. Product Marketing sits at the center of it all and owns positioning, enabling Sales, shaping vertical strategy, and driving how our products go to market. This is a build-and-elevate role. You will bring structure, clarity, and commercial impact to a function that is critical to Veriff’s next stage of growth. Reporting to the CMO, you will lead a lean PMM team and operate as a true partner to Sales and Product. You will turn Veriff’s technical differentiation into clear, compelling stories that win deals, accelerate pipeline, and strengthen our position in the market. You’ll help us protect honest people online by: Positioning & Messaging * Own Veriff’s messaging architecture from company narrative to product, persona, and vertical levels * Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers * Ensure consistency across sales conversations, content, and market-facing communications * Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing Sales Enablement * Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity * Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling * Partner closely with Sales leadership to align on priorities and continuously improve what’s used in the field * Drive adoption through training, onboarding, and tight feedback loops Competitive Intelligence * Own Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamics * Translate insights into clear, actionable guidance for Sales and updates to positioning * Stay ahead of category shifts across identity, fraud, and trust infrastructure Vertical & Segment GTM * Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers * Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation * Ensure vertical strategies are activated consistently across campaigns, content, and sales motions Product Launch & GTM Execution * Own GTM for product launches and major releases from positioning through market activation * Partner with Product to ensure commercial readiness including packaging, pricing input, and sales readiness * Define success metrics and feed learnings back into future launches and product strategy You are the right future Veriffian for the job if you have: * 10+ years in product marketing within B2B SaaS, including leadership experience * Deep expertise in positioning and messaging. You’ve built it from the ground up and validated it in market * A track record of sales enablement that drove measurable impact on deals and revenue * Experience building competitive intelligence programs that influence strategy and sales behavior * Strong vertical or segment GTM experience * Experience in identity, security, fintech, or related space is a plus * Exceptional writing and communication skills with a high bar for quality * Proven ability to operate as a true partner to Sales and Product ### Why Veriff? We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world – and this is continually increasing! With a diverse team in the United States, United Kingdom, Spain, Brazil, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force. Compensation: The base salary for this role is $220,000 – $250,000 per year + Commission. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include… * Flexibility to work from home * Stock options that ensure your share in our success * Extra recharge days on top of your annual vacation * Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally * Learning and Development and Health and Sports budget that you are free to tailor to your own needs * Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates – so rest assured, whoever you are, we want to hear from you! Please take the time to read our Recruitment Privacy Notice, which explains how we collect and process your data for recruitment-related activities in accordance with applicable laws. Please read the information carefully. By submitting the application with the required information, you acknowledge that Veriff processes the information for recruitment purposes. Please be informed that in the final stage of the recruitment process, we may request that you undergo identity verification. For more information, please see [Recruitment Privacy Notice](https://www.veriff.com/recruitment-privacy-policy). #LI-FS1 #US1 #US2 Show more [Apply now >](https://jobicy.com/jobs/152906-head-of-product-marketing-2.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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