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# Event Marketing Manager

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/boulevard.md)Share12 Sep 2026Published40Listing views2Application actions12 Oct 2026Apply before  Opportunity details

## About this role.

AI SummaryBoulevard is hiring an individual-contributor Event Marketing Manager to own trade shows, conferences, and field marketing activations from planning through on-site execution and post-event reporting. The role combines creative experience design with operational ownership of vendors, budgets, contracts, collateral, staffing, and event logistics. It also requires management of pre- and post-event campaigns, lead capture workflows, and ROI reporting in partnership with Sales and Marketing Operations. Candidates need 3-5 years of relevant event or field marketing experience, strong organization, comfort with Salesforce and Asana, and willingness to travel approximately 20-30% of the time. This is a remote US role with some weekend travel for events.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe role requires simultaneous ownership of many high-visibility event workstreams, including time-sensitive logistics, vendors, budgets, campaigns, and on-site issue resolution. Success also depends on demonstrating measurable pipeline and ROI impact while representing the company professionally in person.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$78,500US market range$70k–$95k0$105k

AI insightThe disclosed base salary range is $72,000-$85,000 USD yearly, with a midpoint of $78,500. This is broadly competitive for a US-based Event Marketing Manager with 3-5 years of B2B SaaS or field marketing experience; the estimated US market range is $70,000-$95,000 yearly, excluding any variable compensation, equity, and benefits.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Event marketing](https://jobicy.com/jobs?search_keywords=Event%20marketing.md)[Trade shows](https://jobicy.com/jobs?search_keywords=Trade%20shows.md)[Field marketing](https://jobicy.com/jobs?search_keywords=Field%20marketing.md)[Event logistics](https://jobicy.com/jobs?search_keywords=Event%20logistics.md)[Vendor management](https://jobicy.com/jobs?search_keywords=Vendor%20management.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[Experiential activations](https://jobicy.com/jobs?search_keywords=Experiential%20activations.md)[Campaign management](https://jobicy.com/jobs?search_keywords=Campaign%20management.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Asana](https://jobicy.com/jobs?search_keywords=Asana.md)

Sample interview questionsTell us about an event you managed end to end and how you measured its success.I would describe the event objectives, target audience, budget, vendor and logistics plan, promotional campaign, and on-site execution. I would then explain the results using attendance, engagement, qualified leads, pipeline influence, cost per lead, and post-event feedback, along with lessons applied to future events.

How do you handle an urgent problem during an on-site event?

I first assess the impact on attendees, brand experience, safety, and the event schedule, then prioritize the fastest workable solution. I communicate clearly with the appropriate internal stakeholders and vendors, document decisions, and keep the attendee experience moving while addressing root causes after the event.

How would you decide whether Boulevard should sponsor a particular trade show?

I would evaluate audience fit, attendee quality, historical and projected lead volume, sponsorship cost, competitive presence, speaking or activation opportunities, and potential pipeline impact. I would compare the opportunity against alternative events and recommend investment based on expected strategic and financial return.

What is your approach to integrating pre- and post-event marketing with Sales follow-up?

I align early on target segments, messaging, registration goals, lead definitions, CRM fields, and follow-up ownership. Before the event, I use coordinated email and social promotion; afterward, I ensure leads are routed quickly, follow-up content is relevant, and performance is tracked through meetings, opportunities, pipeline, and ROI.

How do you manage several events with overlapping timelines and limited resources?

I use a detailed master plan with milestones, dependencies, owners, budgets, and risk flags for every event. I prioritize work based on timing and business impact, maintain reusable checklists and asset inventories, communicate tradeoffs early, and use regular stakeholder updates to prevent last-minute surprises.

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at [how we (and YOU) can make that happen](https://www.joinblvd.com/).

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through [our story and what we value the most](https://www.joinblvd.com/about).

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

### Come do the Best Work of Your Life at Boulevard

As the Event Marketing Manager, you’ll be the operational, creative, and executional engine behind Boulevard’s in-person presence, from large trade shows and conferences to smaller field marketing moments like happy hours, dinners, and experiential activations. You’ll own your slate of events end to end as a marketing channel: sourcing vendors, managing logistics and budgets, shaping the experience itself, running the campaigns that drive attendance and engagement, and measuring and reporting on the results, so that every touchpoint, big or small, is tied back to business impact.

This is a highly collaborative role, and a great fit for someone who has run events of different shapes and sizes before, and thrives at the intersection of creativity and analytics: equally energized by dreaming up a standout booth or an intimate dinner experience, and digging into the data to prove its impact. You’ll also need a finger on the pulse of what’s happening in the world and in our industry, since that awareness shapes what makes an event or activation feel timely and relevant rather than generic.

This is an individual contributor role and will be expected to operate with strong ownership, sound judgment, professionalism, and great attention to detail.

### What You’ll Do

* Independently manage and/or support the day-to-day planning and logistics for an assigned slate of trade shows, conferences, sponsored events, and field marketing experiences (happy hours, dinners, small experiential activations), from initial sourcing through on-site execution and breakdown
* Run on-site execution, including booth or venue setup/breakdown, staffing schedules, registration, speaking engagement logistics, and troubleshooting in real time when plans change
* Ideate and produce at-event activations, booth experiences, and on-site moments that drive engagement and make Boulevard stand out, staying closely attuned to what’s happening in the market, in culture, and in the beauty and wellness industry so every concept feels timely and on-brand
* Own your assigned events as a full-funnel marketing channel, project-managing the pre- and post-event campaigns (invites, email, social, follow-up) that drive awareness, attendance, and engagement, and supporting lead capture and follow-up workflows with Sales and Marketing Operations
* Share input and recommendations on which events and field marketing opportunities we prioritize, based on what you’re seeing in the market, past performance, and conversations with organizers and attendees, informing calendar decisions
* Build and manage detailed project timelines and checklists in Asana, and own pre- and post-event internal communications
* Manage budgets, the contract/invoice process, and inventory of trade show collateral, signage, swag, and reusable event assets across the calendar, flagging risks or overages early
* Track and report on the performance of your events, including post-event recaps, leads, pipeline, and ROI, and be accountable for tying results back to business impact
* Build relationships with event organizers, vendors, and on-site partners, and represent Boulevard professionally with prospects and customers at every event
* Travel to support on-site execution (approximately 20-30% of the time), including some weekends

### What You’ll Need To Thrive

* 3-5 years of experience supporting the logistics and on-site execution of trade shows, conferences, and/or field marketing events (dinners, happy hours, small activations), including vendor coordination, contracts, and budgets, ideally for a B2B SaaS, technology, beauty, or wellness company
* A genuine pulse on culture and industry trends, with the creative instinct to translate that into memorable, on-brand experiences, whether a trade show booth or an intimate dinner
* Exposure to pre- and post-event marketing campaigns, and experience tracking and reporting on leads, pipeline, and ROI and tying it back to business goals
* Strong organizational skills and comfort juggling multiple projects and timelines, ideally using a project management tool like Asana
* Calm under pressure and quick to problem-solve when on-site logistics don’t go according to plan
* Comfortable representing Boulevard in person and building relationships with vendors, customers, and prospects
* Experience working in a CRM such as Salesforce for lead and data tracking
* Curious about using AI to work smarter, whether that’s speeding up planning, reporting, or content, and excited to build it into how you approach the role

### How We Will Take Care of You

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. The anticipated base salary range is $72,000 – $85,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you, Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you – Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.

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✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.

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🏝 Take a break whenever you need with our flexible vacation day policy.

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🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.

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💚 Family planning resources and specialized support programs.

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🔮 Equity: get ahead on the ground floor and grow with Boulevard.

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💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

📲 We recommend following [our official LinkedIn page](https://www.linkedin.com/company/boulevard/) to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Show more

[Apply now >](https://jobicy.com/jobs/153131-event-marketing-manager.md)

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