[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#) [All remote jobs](https://jobicy.com/jobs.md)Open role[![Fieldguide logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/08/afa73463-221.png)](https://jobicy.com/company/fieldguide.md)Remote opportunity at[Fieldguide](https://jobicy.com/company/fieldguide.md) # Senior Performance Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/fieldguide.md)Share16 Sep 2026Published29Listing views2Application actions16 Oct 2026Apply before Opportunity details ## About this role. AI SummaryFieldguide is seeking a senior, hands-on B2B performance marketer to make paid acquisition a major pipeline-generating growth engine. The role owns paid search, paid social, third-party media, conversion-rate optimization, budget allocation, and end-to-end measurement from spend through revenue. It requires recent platform-level execution in Google Ads, Microsoft Ads, and LinkedIn Campaign Manager, plus HubSpot fluency and experience repairing imperfect attribution. The manager will build an in-house testing program, direct agency and vendor performance, and use AI workflows to improve campaign operations and anomaly monitoring. Success is measured through efficient high-quality MQLs, pipeline contribution, CPA reduction, and evidence-based kill-or-scale decisions. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-accountability senior role with direct ownership of paid budget, pipeline outcomes, attribution remediation, and CRO program development. The incumbent must combine deep executional expertise with strategic financial judgment while operating quickly in an early-stage environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$160,000US market range$140k–$190k0$209k AI insightThe disclosed annual base salary range is $150,000-$170,000 USD, with a midpoint of $160,000. This is competitive for a US-based senior B2B performance marketing manager; a reasonable US market range is approximately $140,000-$190,000 annually, varying by company stage, paid-media budget scope, revenue responsibility, and total-equity package. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B performance marketing](https://jobicy.com/jobs?search_keywords=B2B%20performance%20marketing.md)[Paid search](https://jobicy.com/jobs?search_keywords=Paid%20search.md)[Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Microsoft Ads](https://jobicy.com/jobs?search_keywords=Microsoft%20Ads.md)[LinkedIn Campaign Manager](https://jobicy.com/jobs?search_keywords=LinkedIn%20Campaign%20Manager.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Conversion rate optimization](https://jobicy.com/jobs?search_keywords=Conversion%20rate%20optimization.md)[Marketing attribution](https://jobicy.com/jobs?search_keywords=Marketing%20attribution.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[AI workflow automation](https://jobicy.com/jobs?search_keywords=AI%20workflow%20automation.md) Sample interview questionsDescribe a paid-media program you personally rebuilt or optimized. What changes did you make, and what business result followed?I would outline the initial performance baseline, identify the highest-impact constraints, and explain the specific changes made to account structure, targeting, bidding, creative, landing-page alignment, and conversion tracking. I would quantify results using CPA, qualified lead rate, pipeline generated, and return on ad spend or pipeline efficiency rather than only lead volume. How would you diagnose and close a measurement gap between advertising spend and closed revenue? I would first audit conversion definitions, platform pixels, CRM lifecycle stages, UTMs, offline conversion imports, and source-of-truth ownership. Then I would establish an event taxonomy and reporting model that connects campaign spend to MQL, SQL, opportunity, pipeline, and closed-won revenue, while documenting attribution limitations and validating data quality on an ongoing cadence. How do you decide whether to kill, maintain, or scale a paid channel or vendor? I set explicit success thresholds before testing, including expected lead quality, conversion rates, CPA or cost per opportunity, pipeline yield, and time-to-maturity. I compare performance against alternatives and incrementality where possible, then recommend scaling only when results are repeatable and economically sound; otherwise, I adjust the hypothesis or end the investment. What does an effective in-house CRO program look like for a B2B demo-request journey? It begins with instrumentation and qualitative insight, followed by a prioritized backlog based on expected impact, confidence, and implementation effort. I would test message-to-page alignment, proof points, form length and gating, CTAs, page speed, audience-specific content, and routing, while evaluating results on qualified conversion and downstream pipeline—not simply form-fill volume. Give an example of how you use AI in paid-media execution without sacrificing quality or control. I use AI to accelerate repeatable work such as search-query clustering, draft ad-variant development, landing-page research synthesis, performance anomaly detection, and experiment documentation. Human review remains essential for brand, audience, claims, and final budget decisions, and I measure AI workflows by whether they reduce cycle time while maintaining or improving campaign quality and outcomes. About Us Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses. We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We’re backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more. We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other’s growth. As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide. About the Role We are looking for a performance marketer who is still in the accounts. You will own paid as a growth engine at Fieldguide: paid search, paid social, third-party media, landing page conversion, and the website as a demand tool. You will own the budget, the tests, the measurement, and the number. Our ambition is for paid to deliver 30 to 50% of high-quality MQLs and 30% of total pipeline. Today it delivers a fraction of that, which means the upside here is unusually clear. This is a hands-to-keyboard seat at a senior level. You will build and optimize, not brief an agency and report back. You will work alongside a peer who owns campaign demand (webinars, nurture, email), so you can go deep on performance rather than spreading thin. Two things we will be honest about. Our attribution is mid-rebuild, so part of this job is closing the measurement gap rather than inheriting a clean dashboard. And conversion optimization is coming back in-house, which means the testing program is yours to build rather than inherit. If either of those reads as a problem rather than an opportunity, this is not the seat. You are also someone who uses AI daily. Not as a novelty, but because you have built workflows that let one person do what a team used to. What You’ll Do Own paid search. Google Ads and Microsoft Ads end to end: keyword and query strategy, bid management, ad copy, negatives hygiene, and landing page pairing. Drive CPA down and pipeline efficiency up, and be able to name the changes that did it. Own paid social. LinkedIn Ads end to end: audiences, creative testing, bidding, conversion tracking, and lead handoff. Build into emerging paid surfaces where the ICP actually is. Own third-party media and paid distribution. Programmatic display, native, OLV, DOOH, and content syndication, including the agency and trading desk relationships behind them. Own the conversion surface. Landing page performance, CRO test roadmap, the demo request path, form and gating strategy, and the website as a demand gen tool. Run the testing program in-house. Own the budget. Allocation across channels, in-quarter reallocation on a two-week read, monthly forecast versus actual, and agency spend management. Bring a kill-or-scale recommendation per channel and per vendor every quarter. Close the measurement gap. Build full-funnel paid measurement: attribution model, event-based tracking, and a clean line from spend to pipeline to revenue, in partnership with our RevOps and Marketing Ops teams. Use AI to multiply output. Ask whether AI can do the first 80% of every task. Build agentic monitoring that catches a spend or performance anomaly before a human notices. Share the workflows so the leverage compounds. Who You Are * You have 5+ years in B2B performance or growth marketing, with clear ownership of a paid budget and a pipeline number. * You have experience at the scale we are operating at: monthly paid spend and pipeline contribution in the range we are scaling into, not a few thousand dollars a month. * You have hands-on, hands-to-keyboard paid experience. You have personally built, structured, and optimized paid search and paid social campaigns recently. You can walk someone into your account and explain the last three changes you made and why. * You have full-funnel and revenue thinking. You can trace a paid dollar to MQL, SQL, SQO, and closed revenue, and you argue about efficiency rather than volume. * You have real experience with attribution models and event-based tracking, ideally in an environment where the data was not clean. * You have in-house CRO and landing page testing experience: cadence, backlog prioritization, and an honest win rate. * You have HubSpot fluency, plus the ad platforms: Google Ads, Microsoft Ads, and LinkedIn Campaign Manager. * You have vendor and agency management with teeth. You can hold an agency to a hypothesis and a metric, and end an engagement that isn’t earning it. * You have a specific, demonstrable AI practice in paid execution. You can show us the workflow, the inputs, and what it replaced. * You hold yourself to a high bar. You are the first quality check on your own work, and you measure it against the best in the category, not against your last campaign. * You have B2B experience with a considered, multi-stakeholder sale. Professional services, accounting, audit, or fintech is a plus. B2C or PLG-only is not a fit. What Great Looks Like Here We measure ourselves by outcomes, not effort. Opinions start the conversation; data ends it. Every program has a hypothesis, a metric, and an honest read, and we kill or scale on evidence. If that sounds like the way you already work, we should talk. More about Fieldguide: * Fieldguide is a values-based company. Our values are: * Fearless – Inspire & break down seemingly impossible walls. * Fast – Launch fast with excellence, iterate to perfection. * Lovable – ​​Deliver happiness & 11 star experiences. * Owners – Execute & run the business with ownership. * Win-win – Create mutual value & earn trust for life. * Inclusive – Scale the best ideas with inclusive teams. Some of our benefits include: * Competitive compensation packages with meaningful ownership * Unlimited PTO * 401k * Wellness benefits starting your first day * Technology & Work from Home reimbursement * Flexible work schedules Show more [Apply now >](https://jobicy.com/jobs/153411-senior-performance-marketing-manager-2.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. 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