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# Ad Operations Manager B2B

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)Share19 Sep 2026Published46Listing views1Application actions19 Oct 2026Apply before  Opportunity details

## About this role.

AI SummaryWpromote is hiring a B2B Ad Operations Manager to own campaign trafficking, tagging, tracking implementation, and quality assurance across programmatic, direct I/O, paid social, and paid search. The role centers on a large financial software account and requires hands-on work in Campaign Manager 360, DSPs, Google Tag Manager, GA4, platform pixels, and marketing measurement workflows. This person will maintain conversion-tracking hygiene, troubleshoot technical issues, coordinate launch readiness, and ensure reliable data flow from ad clicks through CRM or marketing automation systems. Success requires strong technical precision, documentation habits, cross-functional coordination, and the ability to manage multiple time-sensitive campaign requests.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe position requires deep practical expertise in ad serving, tag architecture, conversion measurement, and cross-platform troubleshooting. It also carries single-owner accountability for launch accuracy and tracking quality across a complex B2B account with multiple stakeholders and long conversion paths.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$75,000US market range$65k–$95k0$105k

AI insightThe disclosed annual base salary range is $70,000 to $80,000 USD, producing a job median of $75,000 USD. For a US-based ad operations manager with 2-5 years of experience and hands-on CM360, tagging, and analytics implementation responsibilities, an estimated market range is approximately $65,000 to $95,000 USD annually; compensation can vary by agency scale, local market, and depth of ad-tech expertise.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Campaign Manager 360](https://jobicy.com/jobs?search_keywords=Campaign%20Manager%20360.md)[Ad trafficking](https://jobicy.com/jobs?search_keywords=Ad%20trafficking.md)[Programmatic advertising](https://jobicy.com/jobs?search_keywords=Programmatic%20advertising.md)[Tag management](https://jobicy.com/jobs?search_keywords=Tag%20management.md)[Google Tag Manager](https://jobicy.com/jobs?search_keywords=Google%20Tag%20Manager.md)[GA4](https://jobicy.com/jobs?search_keywords=GA4.md)[Conversion tracking](https://jobicy.com/jobs?search_keywords=Conversion%20tracking.md)[HTML and JavaScript](https://jobicy.com/jobs?search_keywords=HTML%20and%20JavaScript.md)[Paid social pixels](https://jobicy.com/jobs?search_keywords=Paid%20social%20pixels.md)[Campaign QA](https://jobicy.com/jobs?search_keywords=Campaign%20QA.md)

Sample interview questionsHow would you QA a Campaign Manager 360 campaign before launch?I would validate placements, creative assignments, landing URLs, click and impression trackers, Floodlight activities, targeting, dates, and naming conventions. I would then test tags in a controlled environment, inspect network requests and redirects, verify macro pass-through, and document final approval in a launch checklist.

Describe how you would troubleshoot a conversion that is not appearing in GA4 or an ad platform.

I would first confirm that the site event fires through browser developer tools and GTM preview mode. Next, I would verify trigger conditions, data layer values, consent behavior, platform pixel configuration, event mappings, and attribution settings, then compare requests across the browser, GA4 DebugView, and the advertising platform.

What are the key risks when daisy-chaining third-party tracking tags?

Key risks include broken redirects, improperly encoded URLs, missing macros, duplicate firing, latency, and discrepancies between downstream reporting systems. I mitigate these by testing each tag hop, confirming required parameters and cachebusters, validating the final landing page, and maintaining a clear tag map.

How would you maintain consistent UTM governance across several paid media channels?

I would establish a documented taxonomy for source, medium, campaign, content, and term values, supported by templates and automated validation where possible. I would audit live URLs regularly, align conventions with analytics and client teams, and manage exceptions through a centralized request and documentation process.

How do you prioritize several urgent trafficking and tracking requests with overlapping launch dates?

I prioritize based on launch deadline, revenue or client impact, technical dependencies, and risk to measurement accuracy. I communicate scope and status early, track requests in a shared workflow, complete prerequisite assets and approvals first, and escalate blockers quickly so stakeholders can make informed tradeoffs.

The Role

We’re looking for an Ad Operations Manager to own trafficking, tagging, and campaign QA across every paid channel our B2B team runs: Programmatic, Direct I/O, Paid Social, and Paid Search. The role is primarily dedicated to one of Wpromote’s largest B2B accounts, a leading financial software company with multiple product lines and business units, with additional support across our other B2B clients as needed. Programmatic and direct buys will generate most of the day-to-day trafficking volume, but you’ll be the single point of accountability for tracking and campaign setup across all channels, so the team has one consistent standard rather than channel-by-channel workarounds. You’ll work alongside our channel teams, Client Service, and Analytics as the person who makes sure every campaign is set up correctly, tracked accurately, and launched on time.

This is a hands-on technical role. You’ll traffic creatives, build and QA tags, troubleshoot tracking issues, and keep the measurement plumbing clean so the media and analytics teams can trust the data. B2B campaigns often involve long conversion paths, multiple tracking systems, and lead data that has to flow cleanly from ad click to CRM, so you’ll need to be comfortable working across ad servers, tag managers, platform pixels, and marketing automation tools.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $70,000 – $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

### You Will Be

* Trafficking all programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives, and ensuring every setting is right before launch
* Building, implementing, and QAing impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners, including passing macros and custom variables through the chain so downstream systems get the data they need
* Implementing and QAing site-side tracking across Google Tag Manager, GA4, and platform pixels (LinkedIn Insight Tag, Meta, and others), using data layer variables for triggers and troubleshooting when tracking breaks
* Owning conversion tracking hygiene across channels, including UTM governance, conversion event setup, and coordinating offline conversion imports and CRM or marketing automation integrations with client teams
* Fielding tagging and tracking requests from Media and Analytics teams, and making sure data lands where it needs to for reporting
* Serving as the main point of contact for technical issues related to ad serving, verification vendors, and third-party tracking
* Working with the Programmatic Activation team on missing assets, campaign pacing, and launch readiness
* Supporting Paid Social and Paid Search teams on conversion tracking, pixel and tag setup, UTM consistency, and campaign QA so all channels report against the same measurement standard
* Coordinating with Client Service to make sure client assets are delivered to all necessary parties on time
* Managing intake, tracking, and documentation of trafficking and tagging requests so nothing falls through the cracks
* Contributing to campaign performance reporting and flagging delivery, tracking, or data quality issues early
* Documenting and improving ad ops processes and QA checklists as the team and client scope grow

### You Must Have

* 2-5 years of ad operations experience, ideally at an agency or ad tech company
* Deep, hands-on expertise in Campaign Manager 360: placements, creatives, tracking ads, Floodlight configuration, and the settings that quietly break campaigns when they’re wrong
* Fluency with impression trackers, click trackers, and HTML5 creatives, including how they embed and how to daisy-chain tags across ad server, DSP, and publisher
* Experience with DSP tag setup, including using platform macros and custom variables to pass additional data through tags
* Experience with tag management and web analytics, including Google Tag Manager and GA4, and using data layer variables to build triggers
* Hands-on pixel implementation experience across the major platforms (LinkedIn, Meta, Google Ads, and others)
* Familiarity with verification and viewability vendors such as IAS or DoubleVerify
* Working knowledge of HTML, JavaScript, and browser debugging tools
* Working knowledge of Excel or Google Sheets, including pivot tables and formulas
* Strong understanding of media planning and buying processes and basic campaign KPIs (CTR, viewability, conversion rate, CPL)
* Exceptional attention to detail and a proven ability to troubleshoot and solve problems
* Strong written and verbal communication skills, including the ability to explain technical issues to non-technical teammates and clients
* Strong prioritization skills and the ability to manage multiple deadlines in a fast-moving environment

### Nice to Have

* Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how paid media data flows into them
* Experience supporting B2B or SaaS advertisers
* Experience on large, complex accounts with multiple stakeholders and business units
* Familiarity with server-side tagging, consent management, or privacy-related tracking changes

### Compensation

### Additional Information

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Show more

[Apply now >](https://jobicy.com/jobs/153620-ad-operations-manager-b2b.md)

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