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# B2B Account Director (ABM Focus)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)Share20 Sep 2026Published30Listing views3Application actions20 Oct 2026Apply before  Opportunity details

## About this role.

AI SummaryThis is a senior client-services and digital marketing leadership role for an agency Account Director specializing in B2B account-based marketing. The role owns strategic relationships with large SaaS, services, and enterprise clients, including renewals, statements of work, profitability, and growth opportunities. It leads integrated, full-funnel campaigns across paid search, organic search, social, email, programmatic, and video channels. Success requires translating CRM, intent, attribution, and media-performance data into actionable recommendations for VP- and C-suite stakeholders. The Account Director will also coordinate cross-functional delivery teams and may directly manage one to two team members.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThe position combines senior stakeholder management, enterprise account growth, marketing strategy, financial accountability, and multi-channel performance analysis. Managing several high-budget B2B accounts with long buying cycles and cross-functional agency teams creates substantial complexity and deadline pressure.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$115,000US market range$100k–$150k0$165k

AI insightThe disclosed annual base salary range is $100,000-$130,000 USD, with a midpoint of $115,000. This is broadly competitive for a US-based B2B digital marketing agency Account Director; a reasonable US market range for comparable roles is approximately $100,000-$150,000 annually, depending on agency scale, location, enterprise-account scope, leadership responsibilities, and variable-compensation structure.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Client relationship management](https://jobicy.com/jobs?search_keywords=Client%20relationship%20management.md)[Digital marketing strategy](https://jobicy.com/jobs?search_keywords=Digital%20marketing%20strategy.md)[Full-funnel campaigns](https://jobicy.com/jobs?search_keywords=Full-funnel%20campaigns.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[CRM and intent data](https://jobicy.com/jobs?search_keywords=CRM%20and%20intent%20data.md)[Account profitability](https://jobicy.com/jobs?search_keywords=Account%20profitability.md)[Enterprise account management](https://jobicy.com/jobs?search_keywords=Enterprise%20account%20management.md)

Sample interview questionsHow have you developed and expanded a strategic relationship with a complex B2B client?I begin by aligning with the client on business objectives, buying committees, funnel definitions, and revenue measures of success. I establish a regular operating cadence with transparent reporting and use performance insights to identify proactive opportunities, such as new audience segments, channel tests, or expanded programs. This approach builds trust because recommendations are tied directly to the client's commercial priorities.

Describe how you would build an integrated ABM campaign for an enterprise SaaS client with a long sales cycle.

I would first define the ideal customer profile, target-account tiers, buying-group roles, and stage-specific conversion goals with sales and marketing leaders. I would then coordinate tailored messaging and channel activation across paid search, LinkedIn, programmatic, email, content, and sales enablement. Measurement would connect account engagement and intent signals to qualified opportunities, pipeline progression, and closed-won revenue.

How do you explain complex paid media, attribution, and CRM results to executive stakeholders?

I focus the discussion on decisions rather than platform metrics alone. I summarize the performance trend, its business implication, the evidence supporting it, and the recommended action, using concise visuals and clear definitions for metrics such as pipeline, opportunity conversion, and revenue influence. I also clarify attribution limitations so leaders understand both the confidence level and the next test to run.

What steps do you take to protect account profitability while maintaining strong client service?

I establish a clear scope, deliverable plan, ownership model, and hour budget at the beginning of an engagement. I monitor utilization and delivery risks routinely, address scope changes early, and document required change orders or revised statements of work before work expands materially. This keeps the team focused on high-value outcomes while preserving a transparent and constructive client relationship.

Tell us about your approach to leading a cross-functional account team under tight deadlines.

I create clarity around priorities, roles, dependencies, and decision deadlines, then maintain a consistent communication rhythm across the account team. When tradeoffs arise, I assess their impact on client goals and make timely decisions while escalating only issues that need leadership input. I also provide actionable feedback and recognition so team members remain accountable, supported, and motivated.

The Role

Wpromote is looking for a B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients. You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.

Reporting into the Head of B2B Client Delivery, you will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management. This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $100,000 – $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions.

**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

### You Will Be

* Managing the client relationship and act as the lead point of contact for all client requests
* Seeking opportunities to advance the client relationship and identify new business opportunities
* Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
* Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
* Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
* Leading weekly client status calls, quarterly business reviews, and other client meetings
* Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
* Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
* Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
* Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
* Serving as quality control for all deliverables
* Develop and motivate account team members. Potential to manage 1-2 people directly.

### You Must Have

* 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
* 3+ years of B2B client management experience
* Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
* Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
* An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
* Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
* The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
* Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
* Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
* The ability to work in a “team structure” that fosters collaboration
* An energetic attitude and passion about your career
* Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
* Solid and proven ability to help lead a team
* Bachelor’s degree in Marketing, Communications, or related field

### Nice to Have

* Familiarity with multi-touch attribution and media mix modeling

### Compensation

### Additional Information

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Show more

[Apply now >](https://jobicy.com/jobs/153702-b2b-account-director-abm-focus.md)

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