[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#) [All remote jobs](https://jobicy.com/jobs.md)Open role[![Chainguard logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/e4b6aacf-221.jpeg)](https://jobicy.com/company/chainguard.md)Remote opportunity at[Chainguard](https://jobicy.com/company/chainguard.md) # Field Marketing Manager, ASIA Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/chainguard.md)Share20 Sep 2026Published21Listing views1Application actions20 Oct 2026Apply before Opportunity details ## About this role. AI SummaryChainguard is seeking a Singapore-based Field Marketing Manager to own regional pipeline and demand-generation programs across Southeast Asia. The role develops quarterly marketing plans, executes events and partner campaigns, localizes global messaging, and runs ABM initiatives for strategic enterprise accounts. It requires close alignment with regional Sales, BDR, Partner Sales, and APJ Marketing teams to improve conversion and deal velocity. The successful candidate will use attribution, engagement, pipeline, and ROI data to optimize investment and scale repeatable regional programs. This is a hands-on, growth-stage B2B technology marketing role with approximately 20–25% regional travel. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires six or more years of B2B field or demand-generation marketing experience and ownership of measurable pipeline outcomes across multiple Southeast Asian markets. It combines strategic regional planning with high-volume execution, cross-functional influence, partner coordination, and data-driven optimization in a fast-growth environment. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$135,000US market range$110k–$160k0$176k AI insightNo actual salary was disclosed, so these are estimated US-market annual base-salary figures in USD for a mid-to-senior B2B Field Marketing Manager with regional demand-generation and enterprise marketing responsibilities. Actual Singapore-based compensation may differ materially by local market, company stage, equity, and variable-pay structure. ## Core skills Skills and capabilities most closely associated with this opportunity. [Field Marketing](https://jobicy.com/jobs?search_keywords=Field%20Marketing.md)[Demand Generation](https://jobicy.com/jobs?search_keywords=Demand%20Generation.md)[B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B%20Marketing.md)[Regional Marketing](https://jobicy.com/jobs?search_keywords=Regional%20Marketing.md)[Account-Based Marketing](https://jobicy.com/jobs?search_keywords=Account-Based%20Marketing.md)[Pipeline Generation](https://jobicy.com/jobs?search_keywords=Pipeline%20Generation.md)[Partner Marketing](https://jobicy.com/jobs?search_keywords=Partner%20Marketing.md)[Event Marketing](https://jobicy.com/jobs?search_keywords=Event%20Marketing.md)[Marketing Analytics](https://jobicy.com/jobs?search_keywords=Marketing%20Analytics.md)[Sales Enablement](https://jobicy.com/jobs?search_keywords=Sales%20Enablement.md) Sample interview questionsHow would you create a quarterly field marketing plan for multiple Southeast Asian markets?I would begin with revenue targets, account tiers, pipeline coverage, and sales priorities by market. I would then select a balanced program mix of targeted ABM plays, executive events, partner campaigns, webinars, and localized digital promotion, with clear owners, budgets, timelines, and success metrics. I would review performance with sales regularly and reallocate investment toward the programs producing qualified pipeline and progression. Describe how you have measured the effectiveness of a field marketing program. I measure performance from engagement through pipeline and revenue influence, not attendance alone. For example, I would track target-account participation, meetings created, MQL-to-opportunity conversion, sourced and influenced pipeline, stage progression, cost per opportunity, and ROI. I also collect qualitative feedback from sales to refine audience selection, content, follow-up, and event format. How would you align an ABM campaign with regional sales teams? I would establish a shared account list, define the buying committee and opportunity stage for each account, and agree on campaign objectives and follow-up actions before launch. Marketing would deliver coordinated touches such as relevant content, executive invitations, partner-led engagement, and digital nurture, while sales and BDRs would execute timely personalized outreach. Weekly inspection of engagement and opportunity movement would keep both teams accountable. What approach would you take to localizing global marketing campaigns for Asia? I would retain the core positioning while adapting proof points, language, channels, event formats, partner involvement, and calls to action to each market's buyer needs and maturity. I would validate the approach with local sales and partners, test messaging with smaller programs, and use conversion and engagement data to determine what should scale. For a security product, I would emphasize the regional relevance of compliance, cloud-native adoption, and software supply-chain risk. How would you build a productive co-marketing relationship with cloud or channel partners? I would identify partners with overlapping target accounts, complementary solutions, and sales teams committed to a shared outcome. Together we would define the audience, value proposition, campaign assets, lead-handling process, follow-up SLAs, and pipeline targets. After each activity, I would share results transparently and use the findings to improve and scale the partnership motion. Chainguard is the trusted source for open source. By delivering hardened, secure, and production-ready builds of all the open source software engineers and AI agents rely on, Chainguard helps organizations build faster, stay compliant, and eliminate risk. Our customers include Fortune 500 enterprises and global industry leaders, including Anduril, Canva, Fortinet, Hewlett Packard Enterprise, OpenAI, Snap Inc., and Snowflake. Chainguard is venture-backed by leading investors, including Amplify, IVP, Kleiner Perkins, Lightspeed Venture Partners, Mantis VC, Redpoint Ventures, Sequoia Capital, and Spark Capital. ### The role in a nutshell: As the Field Marketing Manager for Asia, you will play a key role in driving regional growth across Southeast Asia (ASEAN) markets. You will own and execute the regional field marketing strategy, partnering closely with Regional Directors, Sales, BDRs, Partnerships, SEs, and the wider APJ Marketing team to build pipeline, accelerate deal velocity, and strengthen Chainguard’s market presence. This role combines strategic planning with hands-on execution and offers strong opportunities for growth and registered leadership as the business scales. ### What You’ll Do: ### Own Regional Demand & Pipeline Growth * Develop and execute integrated quarterly marketing plans aligned to Asia pipeline across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam * Drive full-funnel demand generation across priority accounts and key market segments * Align marketing initiatives closely with regional sales priorities and account strategies ### Execute High-Impact Programs * Deliver a mix of field marketing programs including executive roundtables, Chainguard hosted events, industry conferences, webinars, and partner activations * Localize and amplify global campaigns to resonate with regional audiences including security leaders, platform engineers, and DevOps teams * Leverage digital marketing and ABM strategies to increase engagement and pipeline impact ### Drive Strategic Account Engagement * Partner with Sales teams to identify and activate Tier 1 and strategic accounts * Build targeted, multi-touch campaigns that support complex enterprise buying journeys * Create personalised engagement strategies that help accelerate opportunities through the funnel ### Strengthen Sales & Marketing Alignment * Act as a trusted marketing partner to Regional Director, Sales teams, and BDRs * Align on GTM priorities, territory planning, and campaign execution * Support Sales with messaging, programs, and tools that improve conversion and pipeline velocity ### Expand Partner Marketing * Collaborate with cloud, channel, and technology partners to co-create and execute joint campaigns * Work closely with Partner Sales to build scalable GTM partnership opportunities across Asia * Increase regional reach through strategic alliances and ecosystem engagement ### Contribute to APJ Strategy * Support pan-APJ campaigns, events, and strategic initiatives * Share regional insights and market feedback to help refine messaging, positioning, and campaign effectiveness across APJ ### Measure, Optimize & Scale * Track and analyse pipeline contribution, engagement, and ROI metrics * Use performance insights to continuously optimise programs and investment decisions * Build scalable processes and frameworks to support regional growth ### What We’re Looking For: * 6+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (security, cloud, or developer tools preferred) * Experience developing and executing regional marketing programs across Asia markets * Strong collaboration skills with Sales, SDR/BDR, Partnerships, and cross-functional teams to drive measurable pipeline outcomes * Understanding of the cloud-native, DevSecOps, or software supply chain security landscape is highly desirable * Data-driven mindset with experience using marketing metrics, attribution, and insights to guide strategy and optimisation * Excellent communication and stakeholder management skills, with the ability to influence across multiple levels of the organisation * A builder mentality with the ability to operate effectively in a fast-paced, high-growth environment * Based in Singapore but Willingness to travel approximately 20-25% across the region for events, partner engagement, and team collaboration ### About Us We live and breathe our company values: * We are customer obsessed — We focus on delivering solutions to our customers that create value and make their lives better. * We have a bias for intentional action — We prioritize, plan, try things, and fail fast. * We don’t take ourselves too seriously (but we do serious work) — We are solving an important problem which takes focus, but we also like to enjoy the journey. * We trust each other and assume good intentions — We’re transparent with decisions to empower team members to make well informed decisions. A few of the benefits we offer: * Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs. * Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!). * 100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck. * ∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset. * 18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child’s first year. If your experience is close but doesn’t fulfill all requirements, please apply. We’re building the best team in technology and are focused on hiring “Chainguardians” with unique backgrounds, perspectives, and experiences. Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. By submitting your application, you acknowledge that Chainguard will process your personal data in accordance with [Chainguard’s Global Candidate Privacy Notice](https://www.chainguard.dev/legal/candidate-privacy-notice). ©2026 Chainguard. All Rights Reserved. Show more [Apply now >](https://jobicy.com/jobs/153761-field-marketing-manager-asia.md) > Annual salary information is not provided for this position. 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