[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#) [All remote jobs](https://jobicy.com/jobs.md)Open role[![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg)](https://jobicy.com/company/wpromote.md)Remote opportunity at[Wpromote](https://jobicy.com/company/wpromote.md) # Digital Media Planner (Direct IO – B2B) Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)Share21 Sep 2026Published49Listing views2Application actions21 Oct 2026Apply before Opportunity details ## About this role. AI SummaryThis Digital Media Planner owns direct publisher and partner media for a large B2B financial-software account. The role leads RFPs, partner selection, negotiations, media-plan development, campaign activation, and performance optimization across always-on and seasonal initiatives. It works closely with client stakeholders, data intelligence, programmatic, ad operations, and coordinators to improve measurement and execution. Success requires 3–5 years of direct and/or programmatic media planning experience, strong publisher-management skills, and the ability to manage shifting budgets. The position is a US-remote, full-time agency role with a disclosed annual base salary range of $70,000–$80,000. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role combines strategic media planning, vendor negotiation, campaign execution, and cross-channel measurement for a sizable, complex B2B account. Frequent budget changes, multiple stakeholders, and accountability for partner performance create a demanding, fast-moving workload. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$75,000US market range$70k–$80k0$88k AI insightThe posting explicitly discloses an anticipated annual salary range of $70,000–$80,000 USD. The midpoint is $75,000 annually. The disclosed range is used as the market range because it is a current US compensation offer for this specific mid-level digital media planning role. ## Core skills Skills and capabilities most closely associated with this opportunity. [Digital media planning](https://jobicy.com/jobs?search_keywords=Digital%20media%20planning.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[Publisher direct media](https://jobicy.com/jobs?search_keywords=Publisher%20direct%20media.md)[Media buying](https://jobicy.com/jobs?search_keywords=Media%20buying.md)[RFP management](https://jobicy.com/jobs?search_keywords=RFP%20management.md)[Vendor negotiation](https://jobicy.com/jobs?search_keywords=Vendor%20negotiation.md)[Campaign optimization](https://jobicy.com/jobs?search_keywords=Campaign%20optimization.md)[Programmatic advertising](https://jobicy.com/jobs?search_keywords=Programmatic%20advertising.md)[Performance reporting](https://jobicy.com/jobs?search_keywords=Performance%20reporting.md)[Stakeholder communication](https://jobicy.com/jobs?search_keywords=Stakeholder%20communication.md) Sample interview questionsHow do you evaluate publisher-direct partners during an RFP process?I begin by clarifying the campaign objective, target audience, KPIs, budget, and measurement requirements. I assess each partner's audience quality, inventory and formats, historical performance, pricing, targeting capabilities, reporting transparency, and added-value opportunities, then recommend a balanced test plan with clear success criteria. Describe how you would respond when a direct-media partner underperforms mid-campaign. I would first validate tracking, delivery, and audience setup with the partner and internal analytics team. I would compare results against agreed KPIs, identify likely causes, and propose specific optimizations such as creative rotation, placement changes, audience refinement, or budget reallocation; I would communicate the plan and expected impact clearly to the client. How have you managed budgets that change frequently? I maintain a detailed pacing and forecast tracker tied to approved plans, commitments, and performance results. When budgets shift, I prioritize channels and partners with the strongest evidence of incremental value, document trade-offs, confirm changes with stakeholders, and ensure trafficking and reporting reflect the revised plan. What steps do you take to make direct publisher media measurable alongside programmatic media? I align KPIs, naming conventions, tracking requirements, and reporting cadence before launch. I work with analytics and ad operations to implement consistent tags and dashboard logic, reconcile partner reporting with first-party data where possible, and clearly note attribution limitations so channel comparisons are useful and transparent. How would you present a new publisher opportunity to a B2B client? I would connect the opportunity to a specific audience need and business objective, explain the publisher's relevance and proposed format, outline projected reach, cost, KPIs, and measurement approach, and identify risks or assumptions. I would frame it as a structured test with a recommendation on investment level and decision criteria for scaling. The Role We’re looking for a Digital Media Planner (Direct IO – B2B) to own publisher direct and partner media for one of Wpromote’s largest B2B accounts: a leading financial software company whose products span mid-market ERP, advanced small business accounting, and marketing automation. You’ll sit within our B2B team, surrounded by a full account team of strategists, channel leads, analysts, and coordinators, and you’ll be the person who makes sure the client has the right media partnerships to hit their goals. This is a role for someone who likes the partner side of media: building relationships with publishers and vendors, running RFPs, negotiating, and holding partners to the same performance standard as any self-serve platform. Budgets are sizable and move often, so you’ll need to be comfortable with change and clear-headed about where the dollars should go. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $70,000 – $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote ### You Will Be * Planning direct partner media for always-on, seasonal, and ad hoc campaigns, including RFPing and evaluating partners against campaign goals, building and evaluating plans against KPIs, and presenting partnership recommendations to the client * Managing day-to-day partner relationships: plan feedback, creative and spec requirements, tagging and reporting needs, and making sure partners have what they need to activate on time * Communicating program updates, performance, and recommendations to the client, and joining partner meetings for mid- and post-campaign readouts and new opportunities * Leading the push for better partner measurement so direct media can be evaluated alongside programmatic and other self-directed channels, partnering with the Data Intelligence team on reporting and automation needs * Contributing to performance reporting and insights, and sharing cross-program learnings on creative, audiences, formats, and publishers with Programmatic counterparts for holistic Display and Video reporting * Working with Coordinators and Ad Ops on trafficking, and tracking changes to partnerships across plan inclusions, budgets, and new IOs * Coordinating creative between media partners and the client team, including QA for new launches and timely planning for creative swaps * Proactively bringing the client new partners, formats, and opportunities worth testing, along with any partner incentives, added value, or credits they can take advantage of * Staying current on the B2B publisher and partner landscape ### You Must Have * 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment * Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations * Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs * Experience with trafficking programmatic or direct media * Experience working with analytics teams on granular program tracking and performance dashboards * Experience managing sizable budgets that shift frequently * Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly * Strong time management and project management skills * Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience ### Nice to Have * Experience planning media for B2B, SaaS, or financial services brands * Experience on large, complex accounts with multiple stakeholders and business units * Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content ### Compensation ### Additional Information Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. 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