[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#) [All remote jobs](https://jobicy.com/jobs.md)Open role[![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg)](https://jobicy.com/company/wpromote.md)Remote opportunity at[Wpromote](https://jobicy.com/company/wpromote.md) # Director, Earned and Owned Strategy Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)Share21 Sep 2026Published36Listing views3Application actions21 Oct 2026Apply before Opportunity details ## About this role. AI SummaryThis individual-contributor director role leads enterprise earned and owned media strategy for a portfolio of brands, with particular emphasis on local and multi-location businesses. The role integrates SEO, local SEO, content marketing, AI search readiness, lifecycle marketing, and digital experience into measurable organic-growth roadmaps. It serves as an executive-level strategic partner to clients while coordinating channel managers, analytics teams, and content activations. The director also supports business development through presentations, strategic consulting, thought leadership, and account expansion. Success requires deep enterprise SEO expertise, AI-search fluency, strong analytics skills, and polished executive communication. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe position owns high-visibility enterprise strategy across several interdependent organic channels and must translate changing AI-search trends into client growth plans. It requires independent executive judgment, cross-functional influence, and accountability for measurable client outcomes. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$124,000US market range$115k–$150k0$165k AI insightThe disclosed base salary range is $118,000–$130,000 USD annually, with a midpoint of $124,000. This is broadly competitive for a US-based director-level enterprise SEO and organic-growth strategist; a typical US market range is estimated at $115,000–$150,000 annually, excluding any annual performance bonus and benefits. ## Core skills Skills and capabilities most closely associated with this opportunity. [Enterprise SEO](https://jobicy.com/jobs?search_keywords=Enterprise%20SEO.md)[Local SEO](https://jobicy.com/jobs?search_keywords=Local%20SEO.md)[Content Marketing](https://jobicy.com/jobs?search_keywords=Content%20Marketing.md)[AI Search](https://jobicy.com/jobs?search_keywords=AI%20Search.md)[Organic Growth Strategy](https://jobicy.com/jobs?search_keywords=Organic%20Growth%20Strategy.md)[Web Analytics](https://jobicy.com/jobs?search_keywords=Web%20Analytics.md)[SEMrush](https://jobicy.com/jobs?search_keywords=SEMrush.md)[Client Strategy](https://jobicy.com/jobs?search_keywords=Client%20Strategy.md)[Digital Marketing](https://jobicy.com/jobs?search_keywords=Digital%20Marketing.md)[Executive Presentations](https://jobicy.com/jobs?search_keywords=Executive%20Presentations.md) Sample interview questionsHow would you create an integrated earned and owned strategy for a multi-location enterprise brand?I would begin with business goals, audience segments, location footprint, current organic performance, and technical-site health. I would then prioritize a roadmap spanning local SEO, scalable location content, technical improvements, authority-building content, and measurement, with clear ownership and forecasted impact for each workstream. How do you incorporate AI-search changes into an SEO and content strategy? I focus on strengthening the underlying signals that support visibility across evolving search experiences: technically accessible content, clear entity coverage, first-party expertise, structured information, and useful answers to high-intent questions. I monitor SERP and referral changes, test emerging opportunities, and adjust priorities based on measurable impact rather than assumptions. Describe how you would communicate a complex organic-growth plan to an executive client audience. I would frame the plan around the client’s commercial objectives, key risks, growth opportunities, and expected outcomes. The presentation would use a concise narrative, prioritized recommendations, milestones, decision points, and a transparent measurement framework, while reserving technical detail for supporting documentation. What metrics would you use to assess an enterprise local SEO program? I would combine visibility and business metrics, including non-branded local rankings, local-pack presence, impressions, qualified organic sessions, calls or lead actions, location-page engagement, conversion rate, and revenue or pipeline where attribution is available. I would also monitor operational indicators such as listing accuracy, review trends, indexation, and technical health. Tell us about a time you had to align multiple marketing disciplines around one growth initiative. I would establish a shared business outcome, define the role and dependencies of each channel, and create a common operating cadence with decision-makers. By using a unified roadmap, transparent reporting, and clear escalation paths, I would ensure teams can coordinate efficiently while maintaining accountability for their respective deliverables. The Role We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $118,000 – $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-CZ #LI-Remote ### You Will Be Leading Enterprise Client Strategy & Growth * Acting as the executive strategic lead on key accounts, accountable for client success * Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers * Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes Driving AI-Era Search Leadership * Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences * Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels Collaborating Across Teams * Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation * Leading cross-functional planning across key content activations * Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution Accelerating Growth * Identifying and capturing new organic growth opportunities across search and local search ecosystems * Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts ### You Must Have * Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization * Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration * Working experience with Web Analytics and SEMRush or similar SEO platforms * Proven success managing large-scale, enterprise search and content transformation initiatives * Deep understanding of AI Search evolution and organic discoverability trends * Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly * Strong cross-functional collaboration skills with the ability to unify teams across channels * Exceptional presentation and executive communication skills; confident advising senior client leadership ### Compensation ### Additional Information Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. 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