[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#) [All remote jobs](https://jobicy.com/jobs.md)Open role[![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg)](https://jobicy.com/company/wpromote.md)Remote opportunity at[Wpromote](https://jobicy.com/company/wpromote.md) # Director, Paid Search Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)Share21 Sep 2026Published32Listing views1Application actions21 Oct 2026Apply before Opportunity details ## About this role. AI SummaryWpromote is seeking a senior paid-search leader to manage a team of 4–5 Paid Search Managers and Associate Directors while overseeing a portfolio of enterprise SEM clients. The role owns strategic direction, client retention and growth, quality assurance, innovation roadmaps, and integrated media planning across Google Ads and Microsoft Ads. It also requires cross-functional partnership with Client Services, Paid Media, SEO, and other channel teams, plus participation in pitches and new-business audits. Candidates need at least seven years of paid-media experience, two years of people management, strong analytics capabilities, and executive-level client communication skills. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-seniority agency leadership role combining people management, enterprise client strategy, operational oversight, and hands-on channel expertise. The fast-growth client portfolio and expectation to lead innovation across paid search and AI-driven search trends create substantial complexity. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$125,000US market range$115k–$155k0$171k AI insightThe disclosed annual base salary range is $120,000–$130,000 USD, with a midpoint of $125,000. A reasonable US market range for a Director of Paid Search with enterprise agency leadership responsibility is approximately $115,000–$155,000 annually; actual total compensation may be higher because the posting also references an annual performance bonus. ## Core skills Skills and capabilities most closely associated with this opportunity. [Paid Search](https://jobicy.com/jobs?search_keywords=Paid%20Search.md)[SEM](https://jobicy.com/jobs?search_keywords=SEM.md)[Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Microsoft Ads](https://jobicy.com/jobs?search_keywords=Microsoft%20Ads.md)[Media Planning](https://jobicy.com/jobs?search_keywords=Media%20Planning.md)[Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance%20Marketing.md)[Enterprise Client Management](https://jobicy.com/jobs?search_keywords=Enterprise%20Client%20Management.md)[People Management](https://jobicy.com/jobs?search_keywords=People%20Management.md)[Google Analytics](https://jobicy.com/jobs?search_keywords=Google%20Analytics.md)[Digital Marketing Strategy](https://jobicy.com/jobs?search_keywords=Digital%20Marketing%20Strategy.md) Sample interview questionsHow would you improve performance across a large and diverse paid-search client portfolio?I would begin with a structured account audit covering business objectives, conversion quality, tracking integrity, budget allocation, query coverage, bidding strategy, creative, and landing-page performance. I would then prioritize opportunities by expected impact and effort, establish client-specific testing roadmaps, and use consistent reporting to communicate outcomes and next steps. Describe your approach to managing and developing a team of paid-search specialists. I set clear performance expectations, define ownership by account scope and skill level, and hold regular one-to-ones focused on coaching, blockers, and career development. I pair this with account reviews, training plans, and constructive feedback so team members build both platform expertise and strategic client-management skills. How do you connect paid-search activity to broader client business goals? I translate business outcomes such as qualified leads, revenue, margin, or customer acquisition efficiency into measurable campaign KPIs. I use attribution, conversion-quality data, and audience insights to align search investment with other channels, then make recommendations in terms of business impact rather than platform metrics alone. What would you do if a major enterprise client experienced a sudden decline in paid-search results? I would quickly validate tracking and data quality, isolate changes in spend, auction dynamics, demand, bidding, feed health, creative, and landing-page conversion rates, and communicate a clear investigation plan to the client. After identifying the likely drivers, I would implement prioritized corrective actions, monitor leading indicators closely, and provide transparent updates until performance stabilizes. How do you stay current on AI and changes in the search advertising ecosystem? I maintain a disciplined learning routine using platform release notes, industry research, peer discussions, and controlled experiments. I evaluate emerging capabilities through measurable tests, document findings, and collaborate with SEO and broader media teams to turn relevant changes into practical, integrated client recommendations. The Role We’re looking for a Director to join the rapidly expanding team that is the backbone of our company. You’ll directly manage a team of paid search experts that run search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads. Your complex portfolio of clients will be fast-paced and high-growth clients that constantly challenge you, and with extensive experience and/or a proven track record, you could be working with some of our most complex and fastest-growing brands. You’ll be trusted to oversee a growing portfolio of business, collaborate with other paid search directors to keep the paid search department running smoothly, and provide thought leadership to keep Wpromote Paid Search at the forefront. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $120,000 – $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-JL #LI-Remote ### You Will Be * Leading and developing a team of 4–5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support * Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts * Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals * Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities * Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies * Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices * Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio * Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise * Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth * Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations * Supporting new business initiatives through audits, pitches, and strategic recommendations for prospective Paid Search clients * Maintaining expertise across Paid Search and broader digital marketing channels, including Paid Social, SEO, Content Marketing, Programmatic, and Email Marketing * In select cases, directly managing high-profile accounts to stay current on evolving technologies, platform capabilities, and industry trends while testing and scaling new strategies across the department * Serving as a thought leader on AI and the evolution of search, collaborating with the SEO team to translate emerging trends into holistic search strategies and actionable recommendations for clients ### You Must Have * 7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment * 2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts * Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns * Experience with data analytical tools such as Google Analytics * Strong working experience in Google suite, Excel, Asana (project management) * Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred) * Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly * Inherent boardroom leadership and the ability to command a room (remotely) and lead a team. * A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing ### Compensation ### Additional Information Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. 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