[![Image]() Meet Jobicy Copilot — free AI autofill for job applications + remote job alerts ›](#)   [All remote jobs](https://jobicy.com/jobs.md)Open role[![PadSplit logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/06/da525286873130ed0b95212896ef55d4.jpg)](https://jobicy.com/company/padsplit.md)Remote opportunity at[PadSplit](https://jobicy.com/company/padsplit.md)

# Performance Marketing Manager (Host Growth – B2B)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/padsplit.md)Share22 Sep 2026Published45Listing views1Application actions22 Oct 2026Apply before  Opportunity details

## About this role.

AI SummaryPadSplit seeks a senior individual-contributor Performance Marketing Manager to own B2B host acquisition across paid search, paid social, display, retargeting, and related channels. The role focuses on efficiently scaling lead generation through budget allocation, funnel analysis, conversion tracking, and structured experimentation. Success requires 5–7+ years of direct-response paid media experience, strong B2B acquisition knowledge, and hands-on expertise with Google, Meta, GA4, Rockerbox, and BI tools. This is a remote contract role open to candidates anywhere in South America. The manager will communicate performance insights clearly and collaborate with design, marketing, vendors, and business stakeholders.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

4/5IndependentCollaborative

AI insightThis is a senior growth role requiring ownership of multi-channel spend, rigorous measurement, and continuous optimization against CPA, CAC, ROAS, and volume goals. The work demands both strategic planning and hands-on execution across a complex acquisition funnel.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianBelow market$30,000US market range$85k–$125k0$138k

AI insightThe disclosed contract compensation is USD 25,000–35,000 yearly, with a midpoint of USD 30,000. For comparison, the estimated US-market annual base-pay range for a senior B2B performance marketing manager is approximately USD 85,000–125,000; this market comparison is an estimate and may differ materially for a South America-based remote contract engagement.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance%20Marketing.md)[B2B Lead Generation](https://jobicy.com/jobs?search_keywords=B2B%20Lead%20Generation.md)[Paid Search](https://jobicy.com/jobs?search_keywords=Paid%20Search.md)[Paid Social](https://jobicy.com/jobs?search_keywords=Paid%20Social.md)[Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Meta Ads](https://jobicy.com/jobs?search_keywords=Meta%20Ads.md)[GA4](https://jobicy.com/jobs?search_keywords=GA4.md)[Rockerbox](https://jobicy.com/jobs?search_keywords=Rockerbox.md)[Conversion Rate Optimization](https://jobicy.com/jobs?search_keywords=Conversion%20Rate%20Optimization.md)[A/B Testing](https://jobicy.com/jobs?search_keywords=AB%20Testing.md)

Sample interview questionsHow would you build a paid-acquisition strategy for recruiting new PadSplit hosts?I would begin by defining the ideal host segments, their expected value, and the funnel events that indicate qualified intent. I would launch an incrementally measured channel mix across paid search, Meta, retargeting, and selective display, then allocate budget based on qualified-lead volume, CAC, conversion quality, and downstream host activation.

How do you decide whether to scale a campaign that has a strong ROAS but limited lead volume?

I would validate attribution and lead quality first, then identify the constraint: audience size, impression share, creative fatigue, landing-page conversion, or bid strategy. I would scale in controlled increments while testing adjacent audiences, keywords, creative variants, and landing-page improvements to preserve efficiency.

Describe your approach to an A/B test for a host-acquisition landing page.

I would establish a clear hypothesis, such as whether emphasizing predictable income improves qualified-lead conversion. I would test one meaningful variable at a time, define the primary metric and guardrails in advance, ensure sufficient sample size, and segment results by channel and audience before deciding whether to implement the winner.

How would you use GA4 and Rockerbox to improve campaign decisions?

I would ensure consistent event definitions and UTM governance, connect campaign activity to qualified leads and downstream outcomes, and use attribution reporting to compare channel contribution. I would combine this with platform-level data in a dashboard to monitor spend, CAC, conversion rates, lead quality, and trends requiring action.

Tell us about a time you had to communicate an underperforming campaign to stakeholders.

I would clearly state the performance gap, quantify the likely drivers, and distinguish facts from hypotheses. I would present a concise recovery plan with actions, expected impact, owners, and review dates, while keeping stakeholders informed through regular reporting on progress and learnings.

### The Role We Need:

PadSplit is hiring a Performance Marketing Manager, Host Growth to lead and scale paid acquisition for Host Growth (the people who own the PadSplits). This role is critical to driving efficient, data-driven growth by owning both the strategy and execution of campaigns across multiple paid channels. You will be responsible for optimizing performance at scale, allocating budget effectively, and building a structured experimentation roadmap that continuously improves results. As a senior, strategically-minded individual contributor, you’ll have a high degree of ownership over host acquisition performance—expanding our reach, lowering acquisition costs, and unlocking new growth opportunities that directly support our mission to help solve the affordable housing crisis.

### The Person We Are Looking For:

We’re looking for a strategic, highly analytical performance marketer who thrives in a results-driven environment and takes full ownership of outcomes. You bring a deep understanding of B2B acquisition tactics—whether from in-house experience or an agency background—and you’re comfortable operating across a variety of spend levels, from lean tests to scaled budgets. You’re someone who not only executes campaigns but also understands how to architect and optimize the broader growth engine. You enjoy digging into data, identifying trends, and translating insights into scalable strategies. You are proactive, organized, and comfortable managing complex, multi-channel campaigns while partnering cross-functionally.

### Here’s What You’ll Be Doing Day-to-Day:

* Campaign Strategy & Management: Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel.
* Performance Optimization: Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
* Budget Allocation: Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth.
* Lead Generation & Funnel Optimization: Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel.
* Creative & Landing Page Testing: Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology.
* Vendor Coordination: Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns.
* Funnel Analysis: Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement.
* Experimentation Leadership: Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement.
* Reporting & Insights: Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.

### Here’s What You’ll Need to Be Successful:

* Performance Experience: 5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently. Experience with B2B tactics, either in-house or at an agency, is strongly preferred, ideally across a range of spend levels.
* Channel Expertise: Deep hands-on experience with paid search, and paid social platforms (Google, Meta, X etc.); experience with additional channels is a plus.
* Lead Generation Expertise: Strong understanding of lead generation strategy, landing page optimization, A/B testing, and Meta CAPI implementation.

* Analytical & Reporting Skills: Advanced reporting capabilities with required hands-on experience in Rockerbox and GA4. Proficiency with data and BI tools such as Tableau, Supermetrics, or Looker—able to structure and use data properly to drive strategic decisions.
* Testing Mindset: Proven experience with rigorous testing and scaling structured experimentation programs.
* Attention to Detail: Highly organized with the ability to manage multiple campaigns and priorities simultaneously.
* Ownership Mentality: Self-starter who takes initiative, owns outcomes, and drives projects end-to-end.
* Communication Skills: Ability to succinctly present insights, influence stakeholders, and collaborate cross-functionally.

### The Interview Process:

* Your application will be reviewed for possible next steps by a human being in the PeopleOps department.
* If you meet eligibility requirements, the next step would be a video call with a member of the PeopleOps team for about thirty (30) minutes.
* If warranted, the next step would be a video interview with our Director of Host Growth Marketing for forty-five (45) minutes.
* If warranted, the final step would be a video panel interview with additional stakeholders for one-and-a-half (1.5) hours. For this interview, a candidate would participate in a campaign exercise to the panel for discussion.
* If warranted, then we move to contract!

### Compensation

Compensation is based on the role’s scope, national market benchmarks, the person’s expertise and experience, and the impact of their contributions to our business goals.

### Additional Information

### Please note: Although the job posting says it’s in Brazil, this is a fully remote position open to anyone in South America. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn.

Show more

[Apply now >](https://jobicy.com/jobs/153878-performance-marketing-manager-host-growth-b2b.md)

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