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# Senior Growth Marketing Manager

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[Apply for this job](#job-application)[View company](https://jobicy.com/company/cobalt.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 11k–130k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished28 Sep 2026Apply before28 Oct 2026Listing views30Application actions1Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Cobalt is seeking a senior growth marketer to build and operate account-based, full-funnel programs for its cybersecurity pentesting platform. The role focuses on identifying high-propensity accounts, orchestrating intent-led and multi-channel engagement, and accelerating new-business and expansion pipeline across North America and EMEA. The manager will work closely with Sales, BDR, Customer Success, and Revenue Operations while using Salesforce, HubSpot, UserGems, and automated AI agents. Success depends on creating scalable playbooks, enabling sellers, measuring program performance, and rapidly optimizing campaigns based on data.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior, highly cross-functional growth role requiring ownership of sophisticated ABM orchestration, automation, analytics, and pipeline outcomes. The fast-moving environment and direct responsibility for program optimization demand strong strategic judgment and hands-on execution.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianBelow market$70,500US market range$115k–$155k0$171k

AI insightThe disclosed US yearly salary range is $11,000 to $130,000, producing a mathematical midpoint of $70,500. The $110,00 lower-bound formatting appears likely to be a source typo, but it has been preserved exactly for extraction purposes. For a US-based Senior Growth Marketing Manager in B2B SaaS/cybersecurity, a reasonable estimated market base-salary range is $115,000 to $155,000 annually, varying by metro, company stage, and depth of ABM and marketing-operations expertise.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Growth marketing](https://jobicy.com/jobs?search_keywords=Growth%20marketing.md)[Account-based marketing](https://jobicy.com/jobs?search_keywords=Account-based%20marketing.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B%20SaaS.md)[Cybersecurity](https://jobicy.com/jobs?search_keywords=Cybersecurity.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[HubSpot](https://jobicy.com/jobs?search_keywords=HubSpot.md)[UserGems](https://jobicy.com/jobs?search_keywords=UserGems.md)[Marketing automation](https://jobicy.com/jobs?search_keywords=Marketing%20automation.md)[Pipeline analytics](https://jobicy.com/jobs?search_keywords=Pipeline%20analytics.md)

Sample interview questionsHow would you design an intent-led ABM program for high-propensity cybersecurity accounts?I would first define the ideal customer profile, buying-committee roles, account tiers, and qualifying intent signals. I would then build persona-specific plays across email, paid media, webinars, direct mail, and sales outreach, with Salesforce and HubSpot workflows triggering actions based on account engagement and stage movement. I would evaluate success through account progression, engagement quality, opportunity creation, pipeline velocity, and influenced revenue rather than lead volume alone.

Describe how you have aligned marketing programs with Sales and Revenue Operations.

I establish a shared definition of target accounts, lifecycle stages, service-level expectations, and success metrics before launch. In recurring reviews, I use account-level reporting to identify engagement, blockers, and follow-up gaps, then adjust messaging, routing, and activation plans jointly with Sales and RevOps. This creates accountability for both marketing execution and seller follow-through.

How would you measure and optimize a multi-touch growth campaign?

I would instrument the campaign with channel, audience, account, and lifecycle-stage tracking from the outset. I would monitor leading indicators such as engagement by persona, meeting conversion, and account progression, alongside lagging measures including pipeline generated, pipeline acceleration, win rate, and ROI. I would use these results to reallocate spend, revise content, refine segmentation, and test new orchestration paths.

What is your approach to using automation or AI agents in marketing operations?

I use automation to remove repetitive work while preserving clear governance and human review for strategic decisions. For example, agents can enrich account data, summarize intent changes, recommend next-best actions, draft initial campaign variations, and trigger approved workflows. I would document inputs, approval rules, data-quality checks, and performance metrics so automation improves speed without creating unreliable outreach.

How would you create expansion pipeline from existing customers?

I would segment customers by product usage, maturity, renewal timing, whitespace potential, and advocacy readiness. From there, I would develop targeted education, customer-story, cross-sell, and executive-engagement programs in partnership with Customer Success and Sales. Results would be measured through expansion opportunities, influenced pipeline, product adoption signals, and retention-related outcomes.

Opportunity details

## About this role.

### Who We Are

Cobalt was founded on the belief of a fundamental human aspiration: the desire to live better and safer. It all started in 2013, when our founders realized that pentesting can be better. Today our diverse, fully remote team is committed to helping organizations of all sizes with seamless, effective and collaborative Offensive Security Testing that empower organizations to OPERATE FEARLESSLY and INNOVATE SECURELY.

Our customers can start a pentest in as little as 24 hours and integrate with advanced development cycles thanks to the powerful combination of our SaaS platform and an exclusive community of testers known as the Cobalt Core. Accepting just 5% of applicants, the Cobalt Core boasts over 400 closely vetted and highly skilled testers who jointly conduct thousands of tests each year and are at the forefront of identifying and helping remediate risk across a dynamically changing attack surface.

Cobalt is an equal-opportunity employer, and we strive to build a diverse and inclusive workforce. At Cobalt, we aspire to engage with diverse individuals, communities, and organizations to continue to nurture our unique, rich, diverse culture. Join our team, and be your true self to do your best work.

### Description

Cobalt is looking for a Senior Growth Marketing Manager to join our marketing team. This isn’t a traditional demand gen role. We are building a sophisticated Growth Marketing framework that is focused on automation and orchestration to identify accounts with the highest propensity to buy, and nurture them into turning purchase ready.

In this role, you will develop and execute integrated marketing playbooks and measure the efficacy of the programs on regular cadences. With the goal of generating and accelerating pipeline across North America and EMEA regions, you will leverage your experience to build systems that are scaleable, repeatable and sustainable.

With tight alignment with Sales and Revenue Operations teams, you will utilize Salesforce, UserGems, HubSpot to identify intent and track buyer movement, in support of both new business and expansion pipeline. You are accountable, fearless in taking ownership, and ready to move beyond “lead gen” to innovate programs across the entire customer journey.

### What You’ll Do

* Full-Lifecycle Account Progression: Develop and execute integrated marketing plans aligned to company growth objectives, focusing on both new logo acquisition and expansion within existing customer accounts.
* Multi-Touch Program Engagement: Drive multi-channel initiatives (such as email, webinars, social, direct mail and digital advertising) to guide target prospects through every phase of the buyer journey.
* Automation & AI Agents: Design and oversee automated agents to streamline routine workflows, accelerate program delivery, and ensure swift, confident execution.
* Intent & Movement Orchestration: Use UserGems intent signals and tracking to trigger automated playbooks that reach and engage buying committees and follow previous champions to new target accounts.
* Customer Marketing & Advocacy: Develop programs to nurture existing customers, leveraging their success stories to drive whitespace expansion and cross-sell.
* Content Strategy & Execution: Co-own the content calendar alongside the content team, designing multi-format programs to engage key contacts and activate target accounts.
* Sales & Success Enablement: Act as the primary marketing contact for sales and BDR teams, leading weekly syncs to align, equip, and empower sellers on activation plans and performance expectations.
* Analytics & Optimization: Track active program metrics continuously, taking direct ownership of course corrections to ensure key performance targets are met.

### You Must Have

* Experience: 6+ years of marketing experience with a focus on growth, demand generation, or regional marketing, ideally within a B2B technology or cybersecurity environment.
* ABM Execution: Demonstrable expertise in account-based marketing strategies, tactics, and modern growth technologies.
* Marketing Automation & CRM: Demonstrated expertise with Salesforce, HubSpot, and intent tools (such as UserGems or 6Sense), along with hands-on experience developing MCP agents
* Analytical Skills: The ability to interpret data to derive actionable insights that drive campaign optimization and improve outcomes.
* Communication: Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content.
* Accountability: A strong sense of ownership and the ability to manage multiple projects and meet deadlines in a fast-paced environment.

### Why You Should Join Us

* Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
* Work directly with experienced senior leaders with ongoing mentorship opportunities
* Earn competitive compensation and an attractive equity plan
* Save for the future with a 401(k) program (US) or pension (EU)
* Benefit from medical, dental, vision and life insurance (US) or statutory healthcare (EU)
* Leverage stipends for:
* Wellness
* Work-from-home equipment & wifi
* Learning & development
* Make the most of our flexible, generous paid time off and paid parental leave

### Pay Range Disclosure (For US openings only)

Cobalt is committed to fair and equitable compensation practices. The salary range for this role is ($110,00 – $130,000) + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states and may be impacted by proximity to major metropolitan cities.

Cobalt (the “Company”) is an equal opportunity employer, and we want the best available persons for every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws and providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Cobalt is an E-Verify employer. E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). It allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.

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