[All remote jobs](https://jobicy.com/jobs.md)[![Imprint logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2024/02/a28c5741-221.jpeg)](https://jobicy.com/company/imprint.md)[Imprint](https://jobicy.com/company/imprint.md) # Partner Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/imprint.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 175k–225k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished28 Sep 2026Apply before28 Oct 2026Listing views39Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Imprint is seeking a senior Partner Marketing Manager to own growth strategy and marketing performance for major co-branded credit card partners. The role leads annual planning, budget allocation, acquisition campaigns, lifecycle programs, experimentation, and full-funnel optimization from application through retention. It requires strong fintech or financial-services growth marketing experience, including paid media, affiliate, direct mail, Braze-based lifecycle deployment, and rigorous CAC/LTV analysis. The manager will serve as a senior partner-facing strategist while coordinating product, engineering, analytics, creative, lifecycle, and external vendors. Success depends on balancing executive-level strategic leadership with hands-on campaign and marketing-technology execution in a high-growth environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a highly senior, outcome-oriented role with direct accountability for partner growth, complex funnel metrics, sizable channel decisions, and executive stakeholder management. It requires both strategic judgment and technical fluency across marketing operations, analytics, and multiple acquisition channels. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$200,000US market range$160k–$230k0$253k AI insightThe disclosed yearly base compensation range is USD 175,000 to USD 225,000, with a midpoint of USD 200,000. A typical US market range for a senior partner/growth marketing manager in fintech is estimated at USD 160,000 to USD 230,000 annually, varying with company stage, geographic pay zone, scope of partner ownership, and bonus or equity structure. ## Core skills Skills and capabilities most closely associated with this opportunity. [Partner marketing](https://jobicy.com/jobs?search_keywords=Partner%20marketing.md)[Growth marketing](https://jobicy.com/jobs?search_keywords=Growth%20marketing.md)[Fintech](https://jobicy.com/jobs?search_keywords=Fintech.md)[Co-branded credit cards](https://jobicy.com/jobs?search_keywords=Co-branded%20credit%20cards.md)[Lifecycle marketing](https://jobicy.com/jobs?search_keywords=Lifecycle%20marketing.md)[Paid acquisition](https://jobicy.com/jobs?search_keywords=Paid%20acquisition.md)[Marketing analytics](https://jobicy.com/jobs?search_keywords=Marketing%20analytics.md)[Experimentation](https://jobicy.com/jobs?search_keywords=Experimentation.md)[CAC and LTV optimization](https://jobicy.com/jobs?search_keywords=CAC%20and%20LTV%20optimization.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md) Sample interview questionsHow would you build a 12-month marketing plan for a new co-branded card partner?I would begin with a diagnostic of the application-to-retention funnel, partner objectives, customer segments, channel performance, economics, and operational constraints. I would translate the findings into quarterly growth targets, prioritized initiatives, budget allocation, test plans, dependencies, and a reporting cadence, while clearly identifying the assumptions and tradeoffs behind the plan. Describe how you would diagnose a decline in card activation after approval. I would segment the funnel by acquisition source, audience, approval cohort, device, timing, and partner journey to identify where activation behavior changed. I would then review onboarding communications, card delivery timing, app enrollment, incentive messaging, and product friction, form hypotheses, and run controlled tests with success metrics such as activation rate, time to activation, and downstream spend. How do you decide when to reallocate budget between paid social, search, affiliate, and direct mail? I compare channels using incremental contribution and downstream economics rather than top-line volume alone. I consider CAC, approval and activation rates, early spend, retention, LTV, saturation, attribution confidence, and operational capacity; then I shift budget through disciplined tests and communicate expected impact and risk to stakeholders. How would you build credibility with a partner marketing executive who disagrees with your channel recommendation? I would first align on the shared business objective and understand the assumptions behind their perspective. I would present a concise, data-backed recommendation with alternatives, tradeoffs, and a measurable pilot design, then establish a transparent review point so we can make the next decision based on evidence rather than opinion. What is your approach to collaborating with product, engineering, analytics, and lifecycle teams on a marketing initiative? I start by defining the customer problem, target segment, business metric, and desired launch outcome in a shared brief. I make dependencies, ownership, instrumentation requirements, and decision dates explicit, maintain a regular operating cadence, and use post-launch performance reviews to prioritize the next iteration. Opportunity details ## About this role. ### Who We Are Imprint helps the world’s best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, [Booking.com](http://Booking.com), H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank. In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we’re building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you. Partner Marketing Manager Role Summary As Partner Marketing Manager, you will own the full marketing strategy and growth outcomes for several of Imprint’s largest co-branded credit card partnerships. You are the marketing leader for your partners: the person accountable for how we acquire, activate, and retain cardholders across every channel, and the person partners look to as the strategic marketing mind behind their program. You will operate as the CMO for your assigned partners: leading annual marketing planning in lockstep with General Managers and partner executives, owning full-funnel performance from application through long-term retention, and driving high-impact campaign strategy and execution across paid, owned, and partner channels. This role requires someone who can move fluidly between strategic planning and hands-on technical execution, who earns credibility with senior partner stakeholders, and who builds marketing programs that compound in quality and impact as Imprint scales its co-branded portfolio. What Success Looks Like in the First 90 Days * Built and presented a 12-month marketing plan for each assigned partner with quarterly execution detail, investment priorities, and measurable growth targets, aligned with GMs and partner marketing leadership * Completed a diagnostic assessment of each partner’s full-funnel performance (application through retention), identified the highest leverage opportunities, and built a prioritized optimization roadmap with clear sequencing * Created a partner marketing playbook defining audience segmentation, positioning, messaging architecture, and channel strategy that serves as the strategic foundation for internal creative and campaign teams and holds up in senior partner conversations * Launched or meaningfully iterated on campaigns in at least two channels (lifecycle, paid social, direct mail, affiliate) with measurable performance improvements and a clear point of view on what to scale next * Established yourself as a trusted strategic partner to GMs, Lifecycle Managers, product, engineering, marketing analytics, and partner marketing leadership * Demonstrated technical depth in campaign deployment tools and workflows, with the credibility to make architectural decisions about how campaigns are built and delivered Responsibilities Marketing Strategy and Growth Ownership * Own marketing strategy, planning, execution, and performance for major co-branded partners, with direct accountability for partner growth outcomes including acquisition volume, activation, spend, and retention * Lead the development of 12-month marketing roadmaps in partnership with GMs, including quarterly planning cycles, budget allocation, and investment tradeoff decisions * Present marketing strategy and performance to partner marketing leadership and internal executives, owning the growth narrative for your assigned programs * Identify and prioritize the highest leverage opportunities across the funnel and make investment recommendations based on performance data, partner dynamics, and competitive landscape Acquisition and Campaign Strategy * Design, lead, and optimize acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email) * Develop and own experimentation frameworks that systematically improve CAC, LTV, and partner-specific KPIs, with a rigorous approach to test design, measurement, and learning * Build audience segmentation, positioning, and messaging strategies that sharpen creative execution, strengthen partner channel marketing, and drive measurable lift in conversion * Make channel mix and budget allocation decisions based on performance data, and have the judgment to shift resources quickly when the data warrants it Full-Funnel Optimization * Partner with Lifecycle Managers and analytics to own full-funnel performance: application rate, approval rate, activation rate, spend behavior, insurance attach, and retention * Diagnose funnel breakdowns and lead cross-functional efforts to resolve them, working across product, engineering, analytics, and lifecycle to ship improvements * Build and maintain a clear performance story for each partner: what’s working, what’s not, where the leverage is, and what the plan is Partner Relationship and Influence * Serve as the senior marketing point of contact for assigned partners, building trust and credibility with partner marketing leadership through strategic depth and consistent delivery * Translate partner objectives and commercial goals into actionable marketing strategies that create value for both Imprint and the partner * Bring a clear, data-informed point of view into partner conversations and the strategic credibility to shape joint marketing decisions, not just execute on partner requests * Set expectations with partners on what’s realistic, what’s working, and where we should invest next, and have the conviction to push back when needed Vendor and Cross-Functional Leadership * Own relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and lead vendor performance management, negotiation, and strategic alignment * Drive cross-functional alignment with product, engineering, analytics, and creative to ensure marketing programs are executed with speed and quality * Identify gaps in marketing infrastructure, tooling, or process and lead initiatives to improve campaign deployment speed, quality, and scalability Measurement and Reporting * Own the measurement framework and reporting cadence for assigned partners, tracking application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV * Lead performance reviews with internal stakeholders and partner teams, translating data into clear narratives and actionable recommendations * Use performance insights to continuously refine strategy, reallocate investment, and raise the bar on what good looks like across the portfolio Qualifications Required * 7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech, with a track record of leading (not just supporting) the launch and scaling of products or partnerships * Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze, with the ability to make architectural and workflow decisions * Experience with affiliate platforms (Impact, AWIN) and paid acquisition channels (paid social, paid search), with demonstrated ability to optimize channel mix and manage meaningful media budgets * Strong analytical skills with proven experience diagnosing funnel performance, designing experiments, and optimizing CAC, approval rates, activation rates, LTV, and retention at scale * Proven ability to build marketing plans, experimentation frameworks, and funnel optimization strategies in close partnership with cross-functional teams, and the leadership skills to drive alignment and accountability * Track record of building trust and credibility with senior partner stakeholders, with the ability to represent Imprint’s marketing strategy at the executive level * Exceptional communicator who can translate complex partner objectives into clear marketing strategies, and who can present confidently to both internal leadership and external partner teams Nice to Have * Growth marketing depth: experience leading performance media campaigns end to end with a strong command of CAC optimization, paid media strategy, and budget management across multiple channels * Direct mail expertise: experience deploying pre-screen direct mail or ITA campaigns, including working with data providers (TransUnion, Axiom) and direct mail vendors (DMS) * Experience in high-growth startups or scaling marketing programs in resource-constrained environments where you had to build the playbook while shipping at speed * Familiarity with product marketing for new product launches, not just management of existing programs, and comfort operating in ambiguity during early-stage go-to-market ### Perks & Benefits * Competitive compensation and equity packages * Leading configured work computers of your choice * Flexible paid time off * Fully covered, high-quality healthcare, including fully covered dependent coverage * Additional health coverage includes access to One Medical and the option to enroll in an FSA * 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents * Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together. 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