[All remote jobs](https://jobicy.com/jobs.md)[![Superside logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/01/WRILS-210104060359-501693.jpg)](https://jobicy.com/company/superside.md)[Superside](https://jobicy.com/company/superside.md) # Lead Creative Strategist (Performance Marketing) Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/superside.md)ShareRemote from🌐 AnywhereSalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentContractExperienceSeniorPublished29 Sep 2026Apply before29 Oct 2026Listing views46Application actions1Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This Lead Creative Strategist role leads performance-marketing strategy across multiple high-volume client accounts in a distributed creative organization. The position converts campaign signals such as CTR, CPA, ROAS, hook rate, and hold rate into testable creative briefs, platform recommendations, and iterative testing plans. It requires close collaboration with designers, copywriters, motion artists, creative leads, and client marketing stakeholders across paid social, programmatic, and OOH/DOOH channels. Success depends on balancing analytical rigor, persuasive client communication, and fast execution across concurrent workstreams. The contractor role is globally remote, with no country- or region-specific eligibility stated. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role combines senior client-facing strategy with data analysis and creative direction across several fast-moving accounts. Managing high creative volume, channel-specific performance optimization, and stakeholder expectations makes the work demanding. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$142,500US market range$125k–$160k0$176k AI insightNo salary is disclosed in the posting. These are estimated US-market annual base-pay figures in USD for a lead-level performance marketing creative strategist with 5+ years of experience; contractor compensation may instead be structured as an hourly, monthly, or project-based rate. ## Core skills Skills and capabilities most closely associated with this opportunity. [Performance Marketing](https://jobicy.com/jobs?search_keywords=Performance%20Marketing.md)[Creative Strategy](https://jobicy.com/jobs?search_keywords=Creative%20Strategy.md)[Paid Social](https://jobicy.com/jobs?search_keywords=Paid%20Social.md)[Campaign Analytics](https://jobicy.com/jobs?search_keywords=Campaign%20Analytics.md)[Creative Testing](https://jobicy.com/jobs?search_keywords=Creative%20Testing.md)[Client Management](https://jobicy.com/jobs?search_keywords=Client%20Management.md)[Creative Briefing](https://jobicy.com/jobs?search_keywords=Creative%20Briefing.md)[Programmatic Advertising](https://jobicy.com/jobs?search_keywords=Programmatic%20Advertising.md)[OOH/DOOH](https://jobicy.com/jobs?search_keywords=OOHDOOH.md)[AI Tools](https://jobicy.com/jobs?search_keywords=AI%20Tools.md) Sample interview questionsHow would you turn weak paid-social performance into a creative testing plan?I would first segment results by platform, audience, format, placement, spend, and creative element to identify meaningful patterns rather than react to a single metric. I would form a small set of hypotheses—such as a weak opening hook, unclear value proposition, or mismatched format—and prioritize tests by expected impact and implementation effort. Each test would have a defined success metric, control, learning agenda, and decision rule for scaling or retiring the concept. Describe how you manage strategy for several clients with competing deadlines. I use a visible prioritization system that ranks work by business impact, campaign urgency, production lead time, and dependency risk. I establish regular client and internal checkpoints, document decisions in concise briefs, and make trade-offs explicit early when capacity or timing changes. This protects strategic quality while keeping stakeholders aligned on what will be delivered and why. What metrics do you use to evaluate performance creative? I connect creative diagnostics to the funnel and platform objective. For example, I examine hook rate, hold rate, thumb-stop behavior, CTR, and engagement to understand attention, then CPA, conversion rate, ROAS, and incrementality where available to assess business value. I avoid treating one metric as universal and interpret results in the context of audience, spend, format, and campaign maturity. How do you present a performance recommendation to a skeptical client stakeholder? I begin with the business objective and the evidence, clearly separating observed facts from the hypothesis. I translate data into a focused recommendation with examples of the proposed creative direction, expected upside, risks, and a practical test design. I invite the stakeholder into the learning agenda so the recommendation feels like a controlled decision rather than subjective creative opinion. How would you use AI responsibly in a creative strategy workflow? I would use AI to accelerate research synthesis, competitive pattern analysis, concept variation, reporting, and first-pass ideation while maintaining human judgment for brand nuance, strategic prioritization, and factual validation. I would protect client data through approved tools and workflows, validate outputs against source performance data, and document how AI-supported insights informed—not replaced—strategic decisions. Opportunity details ## About this role. Superside is hiring a Creative Strategist, Performance Marketing to lead the strategic thinking behind our clients’ highest-volume, highest-velocity creative programs. You’ll sit at the intersection of data and creative, turning performance signals from paid social, OOH, and programmatic campaigns into sharp, testable creative direction — while acting as a trusted strategic partner to the clients whose business results depend on it. You’ll run strategy across a portfolio of accounts at once, each producing a high volume of creative every month, and you’ll be the person both the client and the creative team turn to when they need to know not just what to make next, but why. ### What You’ll Do * Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality. * Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders. * Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs. * Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone. * Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel’s best practices, specs, and buying dynamics. * Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good. * Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker. * Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting. * Contribute to the growth of Superside’s Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team. ### What You’ll Need to Succeed * 5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team. * A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns. * Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines. * Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy. * A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders. * Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from. * A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm. * Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment. * Genuine enthusiasm for AI tools and their growing role in performance creative strategy. ### Compensation ### Additional Information Why Join us? Superside’s vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’re building a fully remote company that attracts people where they are. Remote-first. Customer-led. Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones. Global team, local impact. Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands. High performance, low ego. Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration. Impact meets opportunity. We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here. Grow fast. Lead well. You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry. About Superside Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance. Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones. Learn more at [superside.com](http://superside.com) Diversity, Equity and Inclusion We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status. Show more [Apply now >](https://jobicy.com/jobs/154194-lead-creative-strategist-performance-marketing.md) > Annual salary information is not provided for this position. 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