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# Digital Campaign/Performance Marketing Specialist

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/shopfully.md)ShareRemote from[Italy](https://jobicy.com/job-region/italy.md)SalaryEUR 30k–32k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished30 Sep 2026Apply before30 Oct 2026Listing views45Application actions1Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

ShopFully is hiring an early-career Digital Campaign/Performance Marketing Specialist to execute, monitor, and optimize digital media campaigns across its private shopper network and external platforms. The role focuses on campaign setup, media planning, pacing and spend monitoring, performance reporting, and troubleshooting tracking or delivery issues. The specialist will collaborate closely with sales, content, operations, analytics, product, publishers, vendors, and Canada-based clients. The position requests 1–3 years of relevant digital media, agency, or news-media experience and follows a 1:00 p.m.–10:00 p.m. Italy local-time schedule to support Eastern Standard Time stakeholders.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

3/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

3/5GuidedFull ownership

### Communication Load

4/5IndependentCollaborative

AI insightThe work requires accurate execution across multiple media platforms, continual pacing oversight, and data-driven optimization under active campaign deadlines. It is an early-career role, but cross-functional coordination and troubleshooting attribution or delivery discrepancies add operational complexity.

## Salary analysis

Estimated compensation compared with the broader EU market for similar roles.

Estimated job medianBelow market€31,000EU market range€55k–€75k0€83k

AI insightThe disclosed Italy base hiring range is €30,000–€32,000 EUR yearly, with a midpoint of €31,000 EUR. For comparison, the estimated US market base-salary range for a Digital Campaign/Performance Marketing Specialist with 1–3 years of experience is approximately $55,000–$75,000 USD annually; this US market estimate is not a conversion of the stated Italian offer.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Digital campaign management](https://jobicy.com/jobs?search_keywords=Digital%20campaign%20management.md)[Performance marketing](https://jobicy.com/jobs?search_keywords=Performance%20marketing.md)[Media planning](https://jobicy.com/jobs?search_keywords=Media%20planning.md)[Campaign optimization](https://jobicy.com/jobs?search_keywords=Campaign%20optimization.md)[Budget pacing](https://jobicy.com/jobs?search_keywords=Budget%20pacing.md)[Digital advertising](https://jobicy.com/jobs?search_keywords=Digital%20advertising.md)[Performance reporting](https://jobicy.com/jobs?search_keywords=Performance%20reporting.md)[Attribution tracking](https://jobicy.com/jobs?search_keywords=Attribution%20tracking.md)[Data analysis](https://jobicy.com/jobs?search_keywords=Data%20analysis.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)

Sample interview questionsHow do you approach launching a new digital media campaign?I begin by validating the objective, KPIs, budget, flight dates, audience, creative assets, tracking requirements, and platform settings. Before launch, I use a checklist to confirm naming conventions, URLs, pixels or tags, targeting, pacing, and reporting access. After launch, I closely monitor initial delivery and tracking to resolve issues before they affect performance.

What would you do if a campaign were significantly underpacing its planned budget?

I would first verify that the budget, dates, targeting, inventory availability, and platform delivery settings are correct. I would then review performance and delivery data to identify constraints, such as restrictive audiences, low bids, creative fatigue, or tracking issues. I would communicate the risk promptly and recommend approved adjustments, documenting the expected impact on delivery and results.

How do you use campaign data to make optimization recommendations?

I compare actual results with the agreed KPIs, planned pacing, historical benchmarks, and channel-level performance. I look for meaningful trends in delivery, reach, engagement, conversion, cost efficiency, and attribution quality. I then prioritize actions with a clear rationale, such as reallocating spend, refreshing creative, adjusting targeting, or changing channel allocation.

Describe how you would investigate a discrepancy between platform-reported conversions and analytics data.

I would confirm the reporting windows, attribution models, conversion definitions, time zones, and campaign naming used in each system. Next, I would validate tag or pixel implementation, URL parameters, and whether any consent, browser, or data-processing limitations affect measurement. I would summarize the likely cause, quantify the discrepancy where possible, and coordinate with analytics or technical partners on a resolution.

How would you communicate campaign performance to a non-technical sales or client stakeholder?

I would lead with the business objective and the most relevant results, using clear language rather than platform jargon. I would explain what is performing well, what risk or opportunity has emerged, and the specific action I recommend. I would support the recommendation with concise metrics and be transparent about any data limitations or next steps.

Opportunity details

## About this role.

We are the platform turning browsing into shopping. We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.

We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases.

In 2024, Shopfully joined forces with the North American company [Flipp](https://corp.flipp.com/), creating a global leader in the sector. Together, we reach 400 million households and serve over 1,000 top retailers and brands across 27 markets, including Europe, Canada, the USA, Latin America, and Australia.

Ready to spark your growth with us?

WHO WE LOOK FOR 🦄

We are looking for a Digital Campaign/Performance Marketing Specialist, who will join our Performance Marketing team.

As a Digital Campaign/Performance Marketing Specialist, you are responsible for the execution and optimization of digital media campaigns within Flipp’s Private Shopper Network and across external platforms. You will ensure campaigns launch with technical precision, monitor external spend daily to prevent pacing issues, and proactively troubleshoot attribution or tracking discrepancies.

To support close collaboration with our Canada-based team & clients operating mostly in Eastern Standard Time, this role will operate on a set schedule of 1:00pm – 10:00pm (Italy local time). We encourage applicants to carefully consider this time alignment as part of their decision to apply. Additionally, please submit your application materials in English.

WHAT YOU WILL DO 🏄

* Campaign Management and Execution
Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and KPIs.
* Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization.
* Collaborate with third-party vendors, and internal sales to communicate campaign performance and drive results.
* Partner cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement.
* Effectively manage and track client budgets to ensure campaigns achieve target outcomes.

* Media Planning & Performance Optimization
Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented.
* Monitor campaign performance and pacing to identify risks and opportunities.
* Recommend data-driven optimization strategies based on performance trends and established best practices.
* Implement approved optimization tactics to improve delivery and results.

* Reporting and Troubleshooting
Generate and maintain accurate campaign performance reports on a regular cadence.
* Review performance data to identify trends, anomalies, or delivery risks.
* Surface actionable insights to support optimization and performance discussions.
* Identify and support the resolution of executional, delivery, or data integrity issues in collaboration with senior team members and cross-functional partners.

* Team & Process Improvement
Contribute to the continuous improvement of systems and processes, boosting campaign execution and operational efficiency by sharing learnings and feedback.
* Collaborate with Product, Sales, Publisher, and other internal & external stakeholders to identify and resolve performance or workflow issues proactively.

WHAT YOU WILL NEED 🪄

* 1-3 years working in a relevant industry/position (i.e. digital media agency or news media company) or equivalent practical experience.
* Strategic & Analytical Capabilities
* Operational & Technical Execution
* Relationship & Stakeholder Management

👉 At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

LOCATION 🌐

While we have offices in Milan, you can benefit from our flexible hybrid model (full remote available), empowering you to work where you’re most effective.

WHAT YOU WILL FIND AT SHOPFULLY 🤗

🌎 An opportunity to thrive in a rapidly scaling multinational company

🕶️ A vibrant, informal, and inclusive work environment

🧠 We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work

📚 Access to learning opportunities and regular feedback sessions

🍓 Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups

🎉 Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks

💻We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are

🧰 Benefit from additional country-specific advantages based on local contracts and practices

WHO WE ARE 💜

We’re a team of 450 people (and counting!), from 30 different nationalities. We’re on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives. That’s why building a more diverse team, as well as bringing in even more talent, is so important for us.

TO FEEL AT HOME 🛋️ IN SHOPFULLY YOU NEED 🎯

* Progress Over Perfection: We move forward. Always. In a fast-moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results.

* Clarity Through Transparency: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better.

* Learn Loudly: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition.

* Challenge with Empathy: We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust.

Always Build Better: We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It’s a mindset.

If you choose to apply for this specific job position and submit your application, which may include personal data such as your identifying details, contact information, curriculum vitae, cover letter, professional qualifications, and/or employment history, please be informed that your data may be shared with our Affiliates*, including Offerista Group GmbH and Flipp Operations Inc. The aforementioned entities will act as joint controllers for the limited purpose of intra-group sharing related to the evaluation of candidates’ applications. This means that your data may be processed by the Affiliate to assess your application and, if deemed suitable, to contact you regarding potential employment opportunities. However, please note that from the moment an Affiliate initiates direct contact with you and engages in any further processing of your personal data beyond the initial intra-group sharing for evaluation purposes, such Affiliate shall act as an independent data controller. In such cases, the processing of your personal data will be subject to the specific privacy policies that can be found [here.](https://shopfully.com/applicant-and-candidate-privacy-policy/)

* Affiliates shall mean any entity that directly or indirectly controls, is controlled by or is under common control with ShopFully SpA and its Affiliates’ subsidiaries, meaning any entity which is directly or indirectly controlled by the Affiliates.

How We Support You

Our Total Rewards philosophy is to ensure that you are rewarded for impact, take part in accelerated career growth, thrive with highly flexible benefits, and are empowered to do your best work in a remote-first environment. In alignment with our overall Total Rewards Philosophy, we believe compensation should be fair, clear, consistent, and aligned to growth.

Italy Base Hiring Range:

€30.000—€32.000 EUR

Show more

[Apply now >](https://jobicy.com/jobs/154280-digital-campaign-performance-marketing-specialist.md)

*

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