[All remote jobs](https://jobicy.com/jobs.md)[![Gopuff logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/05/Jobicy-210510095548-598926.jpg)](https://jobicy.com/company/gopuff.md)[Gopuff](https://jobicy.com/company/gopuff.md) # Digital Merchandising Coordinator Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/gopuff.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 70,500–75k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceOpen levelPublished2 Oct 2026Apply before1 Nov 2026Listing views70Application actions5Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This Digital Merchandising Coordinator role owns day-to-day optimization of Gopuff’s online storefront to improve conversion and customer journeys. Core work includes maintaining product listings and navigation, building campaign landing pages, and configuring promotional codes and messaging. The position uses behavioral and funnel analytics to identify drop-off points and test improvements across desktop and mobile experiences. It collaborates closely with Marketing, Creative, and Paid Media teams and seeks 1–3+ years of eCommerce, digital experience, or growth marketing experience. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 3/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 3/5GuidedFull ownership ### Communication Load 4/5IndependentCollaborative AI insightThe role requires hands-on CMS and landing-page execution combined with analytical optimization of conversion funnels. Its difficulty is moderate because frequent promotions and cross-functional campaign deadlines require precision, prioritization, and rapid iteration. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$72,750US market range$60k–$85k0$94k AI insightThe disclosed US base salary range is $70,500–$75,000 per year, with a midpoint of $72,750. This sits within a typical US market range of approximately $60,000–$85,000 annually for an early-career digital merchandising or eCommerce coordinator; discretionary bonus and equity are additional components and are not included in the base-salary median. ## Core skills Skills and capabilities most closely associated with this opportunity. [eCommerce merchandising](https://jobicy.com/jobs?search_keywords=eCommerce%20merchandising.md)[landing page optimization](https://jobicy.com/jobs?search_keywords=landing%20page%20optimization.md)[CMS management](https://jobicy.com/jobs?search_keywords=CMS%20management.md)[conversion rate optimization](https://jobicy.com/jobs?search_keywords=conversion%20rate%20optimization.md)[web analytics](https://jobicy.com/jobs?search_keywords=web%20analytics.md)[user journey analysis](https://jobicy.com/jobs?search_keywords=user%20journey%20analysis.md)[site navigation](https://jobicy.com/jobs?search_keywords=site%20navigation.md)[promotional campaign setup](https://jobicy.com/jobs?search_keywords=promotional%20campaign%20setup.md)[Shopify](https://jobicy.com/jobs?search_keywords=Shopify.md)[cross-functional collaboration](https://jobicy.com/jobs?search_keywords=cross-functional%20collaboration.md) Sample interview questionsHow would you evaluate whether a landing page is performing effectively?I would start with the page’s primary conversion goal and review traffic source, conversion rate, bounce or engagement rate, click-through rate, and funnel drop-off points. I would segment results by device and campaign, form a hypothesis, and prioritize an A/B test with a measurable success criterion. Describe how you would approach improving an underperforming category navigation experience. I would review navigation paths, search behavior, category-level conversion, and exit rates to identify friction. I would then assess taxonomy, labels, product grouping, and mobile usability, propose a focused change, QA it thoroughly, and measure its impact after launch. What steps would you take before publishing a promotional landing page and discount code? I would confirm the campaign brief, offer rules, eligibility, dates, inventory considerations, tracking requirements, and approved creative. Before launch, I would test the page across devices, validate all links and messaging, test the code in checkout, and coordinate final approval with relevant stakeholders. How do you manage multiple urgent campaign requests while protecting site quality? I prioritize requests by revenue impact, launch deadline, customer impact, and effort, then communicate a clear delivery plan and trade-offs. I use standardized briefs, checklists, and QA procedures so speed does not lead to broken experiences or inaccurate promotions. How would you work with Paid Media and Creative to ensure message consistency? I would align on the audience, offer, value proposition, creative assets, and campaign destination early in the process. I would ensure ad copy, landing-page headlines, visuals, and promotional terms match closely, then share performance insights to improve future creative and page iterations. Opportunity details ## About this role. The Digital Merchandising Coordinator optimizes the online experience to drive conversion growth. They are responsible for creating, launching, and continually testing high-performing landing pages, improving overall user flows, and enhancing site navigation. ### What We Offer * Medical/Dental/Vision Insurance * 401(k) Retirement Savings Plan * HSA or FSA eligibility * Long and Short-Term Disability Insurance * Fitness Reimbursement Program * 25% employee discount & FAM Membership * Flexible PTO * Group Life Insurance * EAP through AllOne Health (formerly Carebridge) ### Key Responsibilities * Site Maintenance & Strategy: Update product listings, curate collections, and manage site navigation (categories/menus). * Landing Page Development & Management: Build, publish, and maintain responsive, high-converting landing pages for paid media, promotional campaigns, and brand initiatives. * Site Experience & Navigation: Optimize site navigation, category UX, and key promotional areas to ensure an intuitive and seamless customer journey across desktop and mobile. * Performance Optimization & Analytics: Analyze user behavior, landing page performance, traffic sources, and conversion funnels to continuously identify drop-off points and growth opportunities. * Promo & Coupon Setup: Create, test, and schedule promotional codes, discount rules, and banner messaging to support marketing campaigns and sitewide sales. * Cross-functional Campaign Support: Collaborate with Marketing, Creative, and Paid Media teams to build dedicated landing pages that closely mirror campaign messaging, ad copy, and offer structures. ### Essential Skills * Hands-on experience building and managing landing pages using CMS platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) or landing page builders (e.g., Unbounce, Instapage, Webflow). * High attention to detail, analytical mindset, and strong organizational skills. * 1–3+ years in eCommerce, digital experience, or growth/digital marketing. ### Compensation * Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role. * This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan. * Base Salary Range: $70,500 – $75,000 ### Compensation ### Additional Information At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes. And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world. Like what you’re hearing? Then join us on Team Blue. #LI-GOPUFF Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply. 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