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# Key Account Manager, East Coast (VA/MA)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/juul-labs.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 100k–125k / yrDepartment[Sales](https://jobicy.com/categories/seller.md)EmploymentFull TimeExperienceDirectorPublished2 Oct 2026Apply before1 Nov 2026Listing views54Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Juul Labs is hiring a Key Account Manager to grow and manage chain, national retail, and distributor relationships across the Virginia and Massachusetts territory. The role combines strategic account management, contract negotiation, category leadership, joint business planning, and hands-on local field execution. The manager will use IRI/Nielsen insights and CRM/reporting tools to develop retailer-specific sales, merchandising, pricing, and promotional programs. Success depends on expanding distribution, improving rate of sale, maintaining strong buyer relationships, and coordinating effectively with field sales, trade marketing, and internal stakeholders.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior, revenue-facing territory role requiring five or more years of CPG or tobacco/OTP account-management experience, sophisticated retail negotiations, and data-driven category leadership. It also requires independent territory execution, frequent travel, and alignment across executive customer contacts and internal teams.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianHighly competitive$112,500US market range$95k–$130k0$143k

AI insightThe disclosed annual salary range is $100,000 to $125,000 USD, producing a midpoint of $112,500. A competitive US market range for an experienced CPG key account manager with regional retail, distributor, category-management, and travel responsibilities is estimated at $95,000 to $130,000 annually; bonuses and equity may provide additional compensation but are not quantified in the posting.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[key account management](https://jobicy.com/jobs?search_keywords=key%20account%20management.md)[CPG sales](https://jobicy.com/jobs?search_keywords=CPG%20sales.md)[retail sales](https://jobicy.com/jobs?search_keywords=retail%20sales.md)[account negotiation](https://jobicy.com/jobs?search_keywords=account%20negotiation.md)[category management](https://jobicy.com/jobs?search_keywords=category%20management.md)[joint business planning](https://jobicy.com/jobs?search_keywords=joint%20business%20planning.md)[IRI](https://jobicy.com/jobs?search_keywords=IRI.md)[Nielsen](https://jobicy.com/jobs?search_keywords=Nielsen.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[field sales](https://jobicy.com/jobs?search_keywords=field%20sales.md)

Sample interview questionsHow have you used syndicated data to influence a retailer's category strategy?I start by identifying the retailer's category objectives and analyzing data for distribution gaps, velocity, share trends, assortment productivity, and promotional performance. I then turn the findings into a concise recommendation with a quantified business case, such as incremental sales, improved rate of sale, or reduced inventory risk, and align on a clear execution plan and review cadence.

Describe your approach to negotiating a key account agreement while protecting profitability.

I prepare by understanding the customer's priorities, the total economics of the account, and the value our program creates. During negotiations, I focus on mutually beneficial trade-offs across distribution, placement, promotional support, pricing, and performance commitments rather than conceding on one issue in isolation. I document commitments, owners, timelines, and measurement criteria so the agreement can be executed effectively.

How would you build a territory plan for chain accounts, distributors, and independent retail doors?

I would segment the territory by strategic value, growth potential, current distribution, and execution gaps. For priority chains and distributors, I would build account-specific joint business plans; for independent doors, I would establish a call cadence focused on distribution, merchandising compliance, inventory, and partner-program adoption. I would use weekly scorecards to adjust activity based on rate of sale, distribution gains, and account-level barriers.

Tell us about a time you improved sales execution through cross-functional collaboration.

In a prior role, I partnered with field sales, trade marketing, and operations after identifying inconsistent in-store execution across priority accounts. We simplified the execution standards, created account-specific materials and reporting, and established regular field feedback loops. This improved compliance, gave leadership clearer visibility into obstacles, and supported stronger sales performance in the targeted accounts.

How do you maintain productive relationships with both senior buyers and field-level store teams?

I tailor communication to the audience while keeping the core message consistent. With senior buyers, I focus on category performance, commercial outcomes, and strategic recommendations; with store teams, I focus on practical execution, product availability, and quick issue resolution. Consistent follow-through, transparent updates, and respect for each stakeholder's operational realities are essential to building trust.

Opportunity details

## About this role.

THE COMPANY:

Juul Labs’s mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.

We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career is compelling, read on for more details.

ROLE AND RESPONSIBILITIES:

Juul is the market leader in the e-Cigarette category with a tremendous amount of growth potential across both Regional Chain Accounts/Distributors and key National Accounts (including non-convenience channels in drug, grocery, and value) in the VA/MA area.

In this role, the Key Account Manager will be responsible for building trust, identifying sales and conversion opportunities, negotiating contracts, and leading category management across assigned key retail partners and regional distributors. Additionally, this role encompasses local territory field execution—calling on independent retail doors to manage existing accounts, drive new distribution, execute the Juul Partner Program (JPP), and drive the 4 Ps of retail (Presence, Pricing, Promotion, Product).

This role demands excellence, self-sufficiency, and strong analytical capabilities to develop fact-based category leadership programming and execute win-win retail strategies.

KEY RESPONSIBILITIES:

* Account Management & Relationship Building: Oversee customer interactions and build strong, trusted business relationships at the HQ and regional levels with assigned chain accounts, national retail partners, and regional distributors
* Strategy & Category Leadership: Develop chain-specific sales, distribution, and merchandising strategies that maximize ROI while staying within assigned budgets. Utilize syndicated data (IRI/Nielsen) to provide retail partners with fact-based category insights and actionable recommendations
* Joint Business Planning & Meetings: Lead and facilitate buyer meetings, category reviews, Top-to-Top (T2T) sessions, contracted space management, and inventory resolution
* Execution & Collaboration: Collaborate with field sales teams, trade marketing, and internal department leads to develop and implement retail programming that elevates sales execution, rate of sale, and incremental product placement
* Communication & Alignment: Maintain timely, clear, and detailed communications across internal stakeholder groups and external customer partners to drive alignment and program success
* Performance Tracking: Monitor sales performance, tracking progress against key objectives to drive continuous improvement in sales strategies and processes.
* Perform related duties as assigned, within your scope of practice

TRAVEL AND OPERATIONAL REQUIREMENTS:

* Regular travel (estimated at an average of 30–40% based on business needs), including overnight stays for HQ visits and fields as needed.
* Must be 21 years of age or older.
* Must possess and maintain a valid U.S. driver’s license in good standing for a minimum of the last three (3) consecutive years.

### PHYSICAL REQUIREMENTS:

* Ability to lift up to 30 lbs
* Ability to visually inspect and manipulate merchandise and advertising displays
* Ability to frequently stoop, kneel, crouch, or climb/work from heights (9–12 feet) during in-store setups or merchandising activities

PERSONAL AND PROFESSIONAL QUALIFICATIONS:

* 5+ years of account management experience in CPG or tobacco/OTP categories, with experience managing accounts at the HQ level and/or direct field sales experience
* A history of successfully negotiating key account contracts, expanding footprint in existing accounts, and leading strategic sales initiatives that meet sales targets
* Strong analytical skills with working knowledge of syndicated data tools (IRI, Nielsen) and CRM/reporting software (Salesforce, Tableau, Excel, PowerPoint)
* Exceptional verbal and written communication skills across executive, cross-functional, and field team environments
* Highly self-motivated, adaptable, and results-oriented with strong organizational and problem-solving abilities
* Clear understanding of the JUUL customer and the vapor/OTP industry.

EDUCATION:

* Bachelor’s degree in Business, Marketing, or a related field (or equivalent relevant work experience)

JUUL LABS PERKS & BENEFITS:

* A place to grow your career. We’ll help you set big goals – and exceed them
* People. Work with talented, committed and supportive teammates
* Equity and performance bonuses. Every employee is a stakeholder in our success
* Cell phone subsidy, commuter benefits and discounts on JUUL products
* Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits
* 401(k) plan with company matching
* Plus biannual discretionary performance bonuses

### Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. We will consider for employment qualified applicants with arrest and conviction records, pursuant to the San Francisco Fair Chance Ordinance. Juul Labs also complies with the employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Juul Labs in the US.

SALARY RANGES:
Salary varies by role, level and location, and is dependent on the cost of labor in a given
geographic region among other factors. These ranges may be modified at any time.

SALARY RANGE:

$100,000—$125,000 USD

Show more

[Apply now >](https://jobicy.com/jobs/154379-key-account-manager-east-coast-va-ma.md)

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