[All remote jobs](https://jobicy.com/jobs.md)[![Gopuff logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/05/Jobicy-210510095548-598926.jpg)](https://jobicy.com/company/gopuff.md)[Gopuff](https://jobicy.com/company/gopuff.md) # Senior Integrated Marketing Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/gopuff.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 150k–190k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished2 Oct 2026Apply before1 Nov 2026Listing views68Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This senior integrated marketing role leads end-to-end execution of major brand, product, growth, cultural, and partnership campaigns. The manager translates business strategy into coordinated plans spanning creative, media, social, CRM, performance, partnerships, and in-app channels. They own briefs, timelines, budgets, approvals, external partner coordination, launch readiness, and post-campaign learning. Success requires strong brand judgment, analytical decision-making, comfort with ambiguity, and the ability to align numerous stakeholders in a fast-moving environment. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role combines senior-level strategic planning with detailed operational ownership across multiple concurrent, high-visibility campaigns. It requires independently resolving ambiguity, managing external and internal stakeholders, maintaining creative quality, and tying marketing activity to measurable business outcomes. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$170,000US market range$135k–$200k0$220k AI insightThe disclosed base salary range is $150,000 to $190,000 USD yearly, producing a midpoint of $170,000. This is competitive for a senior integrated marketing manager in the US, particularly for major-market or remote roles with responsibility for high-visibility campaigns, partnerships, cross-channel execution, and budget ownership. The estimated broader US market range is $135,000 to $200,000 annually, excluding discretionary bonus and equity. ## Core skills Skills and capabilities most closely associated with this opportunity. [Integrated Marketing](https://jobicy.com/jobs?search_keywords=Integrated%20Marketing.md)[Brand Marketing](https://jobicy.com/jobs?search_keywords=Brand%20Marketing.md)[Campaign Strategy](https://jobicy.com/jobs?search_keywords=Campaign%20Strategy.md)[Cross-Functional Leadership](https://jobicy.com/jobs?search_keywords=Cross-Functional%20Leadership.md)[Partnership Marketing](https://jobicy.com/jobs?search_keywords=Partnership%20Marketing.md)[Creative Briefing](https://jobicy.com/jobs?search_keywords=Creative%20Briefing.md)[Media Planning](https://jobicy.com/jobs?search_keywords=Media%20Planning.md)[CRM Marketing](https://jobicy.com/jobs?search_keywords=CRM%20Marketing.md)[Performance Analysis](https://jobicy.com/jobs?search_keywords=Performance%20Analysis.md)[Budget Management](https://jobicy.com/jobs?search_keywords=Budget%20Management.md) Sample interview questionsDescribe an integrated campaign you led from strategy through launch. How did you ensure channel consistency?I began with a clear audience, business objective, single-minded campaign idea, and measurable success criteria. I translated these into a shared brief and channel plans, then maintained alignment through milestone reviews, decision logs, and launch-readiness checklists. After launch, I reviewed performance across channels and documented learnings for future work. How would you turn an ambiguous growth priority into an actionable marketing plan? I would first clarify the business problem, target audience, desired behavior, constraints, and available data. From there, I would define the campaign objective, insight, channel roles, creative approach, budget, owners, timeline, and measurement plan. I would socialize the plan early with key stakeholders so risks and dependencies are resolved before execution. How do you evaluate whether a talent or brand partnership is worth pursuing? I assess strategic fit with the brand, audience relevance, cultural credibility, expected reach and engagement, rights and usage flexibility, execution feasibility, and potential business impact. I also consider whether the partnership can become a broader platform across owned, earned, paid, and in-app channels rather than a one-off activation. Clear success metrics and a realistic measurement approach are essential before committing resources. Tell me about a time a campaign encountered a significant roadblock close to launch. I would quickly identify the decision owner, the critical path impact, and viable alternatives rather than allowing the issue to remain vague. I would bring stakeholders a concise recommendation with trade-offs, secure a decision, and update the timeline and communications plan. The goal is to protect the campaign objective and customer experience while keeping the team informed and moving. How do you balance a high creative bar with performance and commercial accountability? I treat creative quality and commercial results as complementary rather than competing priorities. I set both brand and business measures at the outset, use audience and channel insights to inform the work, and review performance without losing sight of longer-term brand effects. When results differ from expectations, I use the evidence to improve the next iteration while preserving the core strategic idea. Opportunity details ## About this role. Gopuff is hiring a Senior Integrated Marketing Manager to bring our biggest marketing initiatives to life. You’ll own the integrated approach for campaigns across brand, talent partnerships, cultural moments, and strategic growth initiatives, turning an idea or business priority into a clear, coordinated plan across channels, teams, and partners. This role sits at the center of the work. You’ll connect strategy, creative, media, partnerships, performance, CRM, and external partners to ensure campaigns don’t just get developed; they get launched, show up cohesively, and make an impact. We’re looking for someone with a strong point of view, a bias for action, and a genuine sense of ownership. Someone with impeccable taste who holds themselves and their work to the highest standard. You should be equally comfortable shaping the plan, writing the brief, pushing the creative, solving the problem, and getting the work out into the world. Gopuff moves quickly. Priorities evolve. The best person for this role knows how to create clarity from ambiguity, bring people with them, and keep moving. ### What We Offer * Medical/Dental/Vision Insurance * 401(k) Retirement Savings Plan * HSA or FSA eligibility * Long and Short-Term Disability Insurance * Fitness Reimbursement Program * 25% employee discount & FAM Membership * Flexible PTO * Group Life Insurance * EAP through AllOne Health (formerly Carebridge) ### Responsibilities Integrated Campaigns and Cultural Moments * Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar. From the Super Bowl to product launches, cultural moments, and everything in between. * Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels. * Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success. * Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected to the same idea. * Identify cultural opportunities where Gopuff can show up credibly and move quickly enough to capitalize on them. Talent & Brand Partnerships * Lead campaigns around Gopuff’s talent and brand partnerships, from initial concept through launch and measurement. * Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media. * Translate partnerships into broader marketing platforms, ensuring they come to life across the full Gopuff ecosystem rather than as standalone activations. * Serve as a day-to-day lead with talent teams, agencies, brands, and external partners, keeping the work moving and the quality high. Strategic Growth Initiatives * Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and measures of success. * Identify opportunities where marketing and the Gopuff brand can play a bigger role in driving growth. * Partner across Brand, Performance, CRM, Product, Merchandising, and other teams to build campaigns that connect brand impact with business outcomes. * Analyze performance, identify what worked and what didn’t, and translate learnings into stronger future work. Operating & Ownership * Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish. * Proactively identify roadblocks and solve them before they become problems. * Drive legal, regulatory, and partner approvals to keep campaigns moving. * Maintain a high creative bar across every consumer touchpoint. * Take responsibility for the outcome, not just your piece of the process. ### You Have * 7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above. * A track record of taking ambiguous challenges and turning them into shipped experiences, not decks. * Strong startup instincts. You define the process, chase the approval, and cover the gap nobody assigned to you. * A high bar for creative and craft, with the taste to know good from good enough. * The business backbone to defend a decision with numbers, not just conviction. * Experience managing partners, budgets, and multiple live projects at once, without dropping any of them. * Direct, efficient communication. * Motivated to win. ### Compensation * Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role. * This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan. * Remote Base Salary Range: $150,000 – $190,000 ### Compensation ### Additional Information At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes. And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world. Like what you’re hearing? Then join us on Team Blue. #LI-GOPUFF Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply. 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