Lead, Social Media

Remote from: USA 🇺🇸
Category: Social Media Marketing
Job type: Full Time,
Opening date: 2 Aug 2022
Closing date: 1 Oct 2022
Views: 265

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We are Wholistic Wellbeing.

Health, Wellness & Fitness
2014

As the RoundGlass community grows, you will build and coordinate an international team. The successful candidate will be experienced in growing a brand, establishing a community, owning all aspects of paid social, working with influencers, cultivating superfans, and enhancing engagement. You will be responsible for all consumer facing social touchpoints, serve as the voice of our brand, and manage all associated communications. You must be able to anticipate the needs of the community along with demonstrating the ability to problem-solve and create opportunities throughout.

What you’ll do:

Create and present social media and community strategy business plans to an executive team
Cultivate impactful social activity that leads to an improvement in brand favorability and trust
Partner with internal teams to execute integrated social activity for brand and product campaigns
Establish an ownable social strategy and editorial approach that delivers beats of always-relevant social content aligned with our marketing objectives
Manage our global editorial calendar to ensure consistency across key markets, helping translate global strategies into locally relevant campaigns and content
Communicate social success through data storytelling
Find and identify key trends and culturally relevant moments that can serve to bolster and elevate the RoundGlass brand
Drive platform innovation based on feedback from users
Collaborate with Product team to socially optimize every element of the user journey
Work closely with Content, Marketing, and PR teams to drive traffic to the platform
Set, plan and implement cohesive social media campaigns and strategies that work in tandem with other facets of digital and email marketing
In collaboration with Marketing, shape SEO (Search Engine Optimization) and SEA (Search Engine Advertising) strategy
Other duties as assigned

Who we’re looking for:

7-10 years of work experience as a Social Director, Community Director, or similar management role
Fluency with all relevant platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, TikTok, and other relevant scheduling and tracking platforms
Solid understanding of paid, earned and owned media integration as it relates to social media programs
Deep understanding of how brands should use social to show up authentically
Specialist in developing social marketing strategies that are native to each channel and that can deliver tangible results
Experience managing relationships with talent, external and internal agencies/design teams to brief and manage original content
Ability to collect, analyze, and use social data to inform decision making
Experience running influencer campaigns and how to utilize them to extend social campaigns
Flexible, with the ability to excel in a fast-paced environment
Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
Ability to work effectively in a global organization, across cultures and time zones
Ability to work outside core business hours as needed