[All remote jobs](https://jobicy.com/jobs.md)[![Brafton logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/1791a8a0-221.jpeg)](https://jobicy.com/company/brafton.md)[Brafton](https://jobicy.com/company/brafton.md) # Freelance Paid Search Strategist Japanese – English (Japan) Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/brafton.md)ShareRemote from[Japan](https://jobicy.com/job-region/japan.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentContractExperienceOpen levelPublished2 Oct 2026Apply before1 Nov 2026Listing views51Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This freelance Paid Search Strategist role manages and optimizes Japanese-language Google Ads campaigns for B2B and international clients. The specialist will conduct Japanese keyword research, analyze search-term data, refine negative keyword lists, and recommend campaign targeting, structure, and messaging. Native or professional Japanese fluency and strong written English are central to adapting ad copy and communicating optimization rationale to global teams. The work is remote and asynchronous, with a focus on delivering Japan-specific insights within a broader PPC reporting framework. Candidates need at least 2–3 years of paid-media experience; NAVER Ads and Korean-language ability are beneficial but optional. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires specialized bilingual paid-search expertise, cultural adaptation of ad messaging, and independent interpretation of Japanese keyword and performance data. As a freelance, asynchronous contributor, the strategist must prioritize work and clearly defend optimization decisions with limited day-to-day supervision. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$85,000US market range$65k–$110k0$121k AI insightNo salary or rate is disclosed. The figures are estimated US-market annualized equivalents for a mid-level freelance paid search strategist with Japanese-English specialization; actual contractor compensation may instead be structured as an hourly, project, or retainer rate. ## Core skills Skills and capabilities most closely associated with this opportunity. [Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Paid Search](https://jobicy.com/jobs?search_keywords=Paid%20Search.md)[PPC Strategy](https://jobicy.com/jobs?search_keywords=PPC%20Strategy.md)[Japanese Language](https://jobicy.com/jobs?search_keywords=Japanese%20Language.md)[English Language](https://jobicy.com/jobs?search_keywords=English%20Language.md)[Keyword Research](https://jobicy.com/jobs?search_keywords=Keyword%20Research.md)[Search Term Analysis](https://jobicy.com/jobs?search_keywords=Search%20Term%20Analysis.md)[Performance Max](https://jobicy.com/jobs?search_keywords=Performance%20Max.md)[Display Advertising](https://jobicy.com/jobs?search_keywords=Display%20Advertising.md)[B2B Marketing](https://jobicy.com/jobs?search_keywords=B2B%20Marketing.md) Sample interview questionsHow would you adapt an English Google Ads campaign for a Japanese B2B audience?I would begin with native-market keyword research rather than direct translation, review local search intent and competitor messaging, and then rewrite copy for natural Japanese business language and cultural expectations. I would structure campaigns around validated Japanese terms, test localized value propositions, and monitor query reports to refine relevance. What is your process for using search-term reports to improve campaign performance? I segment queries by intent, conversion performance, cost, and thematic relevance. I add high-value terms as keywords where appropriate, identify irrelevant or low-quality themes for negative lists, and use the findings to improve match types, ad copy, and landing-page alignment. How have you managed Google Performance Max alongside Search campaigns? I define distinct objectives and measurement criteria for each campaign type, protect high-intent Search coverage, and evaluate Performance Max incrementality using conversion quality and audience or asset insights. I regularly review overlap, budget allocation, creative assets, and search-category insights before making controlled changes. How would you communicate an optimization recommendation to an English-speaking team asynchronously? I would provide a concise written update covering the observation, supporting metrics, likely cause, proposed action, expected impact, and any risks or dependencies. For example, I would explain how a Japanese query trend indicates mismatched intent and attach the recommended negative-keyword or campaign-structure change. How do you ensure keyword research accurately reflects the Japanese market? I use Japanese-language keyword tools and native search behavior rather than relying on automated translation. I validate terminology through SERP reviews, search-volume and intent analysis, regional language variants, and ongoing query-report data from live campaigns. Opportunity details ## About this role. Brafton is one of the world’s leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a remote, casual freelance opportunity. Location doesn’t matter. ### Core Competencies * Fluent in both English and Japanese (spoken and written) – able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance. * Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients. * Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools). * Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists. ### Strategic & Analytical Capabilities * Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns. * Familiarity with regional performance reporting – able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan). * Comfortable collaborating asynchronously across time zones with English-speaking teams. ### Professional Requirements * Minimum 2 – 3 years’ experience in paid media, ideally with international campaign management exposure. * Strong communicator, with the ability to provide clear written updates and context behind optimizations. * (Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions. * Native, Fluent or Professional Japanese language proficiency ### Bonus Skills But Not Essential * Experience on NAVER ads * Korean language proficiency ### Compensation ### Additional Information Show more [Apply now >](https://jobicy.com/jobs/154410-freelance-paid-search-strategist-japanese-english-japan.md) > Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md) * ![Upload CV](data:image/svg+xml;base64,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) ### Upload your resume now To unlock remote work opportunities and be discovered by global employers. This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content. Next step ## Apply now. Follow the employer’s application method and review Jobicy’s safety guidance before sharing personal information. Keep exploring ## Related remote jobs. * ![1Password logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/09/WRILS-200909195848-296323.png) 1Password Oct 2 New ### [Senior Channel Account Manager](https://jobicy.com/jobs/154434-senior-channel-account-manager-2.md) 1Password is growing. 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