[All remote jobs](https://jobicy.com/jobs.md)[![WorkWave logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2022/03/78458cfe50d13ec79a5afc7a7a557272.jpeg)](https://jobicy.com/company/workwave.md)[WorkWave](https://jobicy.com/company/workwave.md) # Marketing Operations Manager Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/workwave.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 110k–120k / yrDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished2 Oct 2026Apply before1 Nov 2026Listing views57Application actions4Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This Marketing Operations Manager role owns the day-to-day marketing technology ecosystem and data operations for a B2B marketing organization. The position administers Pardot, Salesforce integrations, GA4, Webflow, 6sense, ZoomInfo, and DataGroomr while maintaining automation, attribution, lead management, and database hygiene. It partners closely with Marketing, Sales, Revenue Operations, and IT to resolve sync issues, improve funnel visibility, and maintain privacy-compliance processes. The role also evaluates and operationalizes AI-enabled workflows for campaign execution, enrichment, reporting, and content-related operations. It is a senior individual-contributor role requiring strong technical troubleshooting, documentation, and cross-functional communication. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 4/5IndependentCollaborative AI insightThe role requires hands-on administration across several interconnected marketing and revenue systems, where data-quality or integration errors can directly affect pipeline reporting and lead flow. Ambiguous priorities, AI workflow implementation, and ownership of cross-functional operational issues increase the complexity. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$115,000US market range$105k–$135k0$149k AI insightThe disclosed base salary range is USD 110,000–120,000 yearly, with a midpoint of USD 115,000. For a US-based Marketing Operations Manager with 5+ years of B2B experience and deep Pardot, Salesforce, GA4, and marketing-data operations expertise, an estimated US market range is USD 105,000–135,000 annually; actual pay can vary by location, scope, and total rewards. ## Core skills Skills and capabilities most closely associated with this opportunity. [Marketing Operations](https://jobicy.com/jobs?search_keywords=Marketing%20Operations.md)[Pardot](https://jobicy.com/jobs?search_keywords=Pardot.md)[Salesforce CRM](https://jobicy.com/jobs?search_keywords=Salesforce%20CRM.md)[Google Analytics 4](https://jobicy.com/jobs?search_keywords=Google%20Analytics%204.md)[Marketing Automation](https://jobicy.com/jobs?search_keywords=Marketing%20Automation.md)[Lead Scoring](https://jobicy.com/jobs?search_keywords=Lead%20Scoring.md)[Data Hygiene](https://jobicy.com/jobs?search_keywords=Data%20Hygiene.md)[Revenue Operations](https://jobicy.com/jobs?search_keywords=Revenue%20Operations.md)[Marketing Analytics](https://jobicy.com/jobs?search_keywords=Marketing%20Analytics.md)[AI Workflows](https://jobicy.com/jobs?search_keywords=AI%20Workflows.md) Sample interview questionsHow have you designed or improved lead scoring, grading, and routing in a marketing automation platform?I begin by aligning scoring criteria with the sales team’s definition of fit and intent, then map demographic, firmographic, and behavioral signals to transparent rules. I validate the model using historical conversion data, implement routing and SLA alerts, and review performance regularly to reduce false positives and missed high-intent leads. Describe your approach to resolving Pardot and Salesforce synchronization errors. I first identify whether the issue is caused by field mapping, permissions, validation rules, duplicate records, connector settings, or conflicting automation. I prioritize errors that affect lead flow or reporting, document root causes and remediation, coordinate with Salesforce administrators where needed, and establish recurring monitoring to prevent repeat issues. How would you ensure trustworthy GA4 attribution and UTM data across digital channels? I would establish a documented UTM taxonomy with required naming conventions, governance owners, and campaign templates. I would audit tag implementations, GA4 events, conversion definitions, and source/medium reporting regularly, then reconcile anomalies with CRM campaign data to identify tracking gaps. What processes would you use to maintain marketing database quality? I would create recurring health checks for duplicates, invalid or incomplete fields, spam records, stale contacts, consent status, and integration failures. I would combine automated normalization and deduplication rules with exception reporting, clear ownership, and documented procedures for imports and manual updates. Give an example of how you would evaluate an AI-powered workflow for marketing operations. I would start with a repeatable, measurable use case such as enrichment review, campaign QA, reporting summaries, or content-request intake. After defining quality, privacy, accuracy, and time-saved metrics, I would test the workflow in a controlled environment, document prompts and handoffs, train users, and monitor outcomes before scaling it. Opportunity details ## About this role. We are looking for a Marketing Operations Manager who brings strong operational instincts and the technical know-how to back them up. This is a hands-on role centered on running the day-to-day systems, processes, and workflows that keep our marketing engine running — with the ability to roll up your sleeves and configure, implement, and troubleshoot the tools that support it. You will be the go-to person for our marketing tech stack — including Pardot, Google Analytics 4, and 6sense — and will work closely with Marketing, Sales, Revenue Operations, to ensure our processes are efficient, our data is reliable, and our programs are executing without friction. As AI continues to reshape how marketing teams operate, you will also play an active role in identifying, testing, and operationalizing AI-powered workflows that improve efficiency and output. This role requires someone who is genuinely comfortable with ambiguity — a creative problem solver who can move forward without having all the answers and adapt quickly as priorities and tools evolve. ### WHAT YOU’LL DO: * Serve as the day-to-day administrator for our core marketing platforms, Pardot (Marketing Cloud Account Engagement), Webflow, Google Analytics 4, 6sense, ZoomInfo and DataGroomr, ensuring each is properly configured, maintained, and performing as expected. * Implement and maintain Pardot automation rules, lead scoring and grading frameworks. * Manage ZoomInfo integration with Pardot and Salesforce, supporting data imports and ensuring contact and account data flows correctly across systems. * Configure and maintain GA4 data streams, event tracking, custom dimensions, conversion goals, and attribution reporting. * Build and maintain Pardot assets including forms, automation rules, email templates, and dynamic lists. * Manage data import needs, deduplication, and contact record hygiene. * Support the evaluation and onboarding of new marketing tools; maintain platform documentation and assist with vendor coordination. * Maintain Salesforce integration across marketing platforms, ensuring data flows, field mapping, and sync processes are accurate and reliable; conduct daily review of Pardot/Salesforce sync errors and resolve or escalate issues promptly. * Enforce lead tracking standards across all digital channels, ensuring UTM parameter consistency, source attribution accuracy, and full funnel visibility. * Identify and resolve data quality issues including duplicate records, missing fields, and sync errors between Pardot and Salesforce. * Monitor lead flow and funnel metrics, flagging anomalies and working cross-functionally to resolve gaps in tracking or conversion rates. * Own data privacy compliance operations including GDPR/CCPA removal requests. * Perform monthly database health checks including deduplication scans, removal of spam/test records, and overall list hygiene to maintain data quality. * Support ad hoc list and segmentation builds in Salesforce and Pardot for campaign audiences. * Conduct regular audits of tracking implementations, tag configurations, and data flows to ensure reporting accuracy. * Help lead the identification, evaluation, and implementation of AI-powered workflows that improve marketing operations, from content production and campaign execution to data enrichment and reporting automation. * Document and maintain AI workflow processes so the broader team can consistently leverage and build on them. * Serve as the primary marketing systems expert and point of contact for Sales, IT, and Revenue Operations teams. * Manage vendor relationships, renewals, and license governance across the marketing tech portfolio. ### WHAT YOU’LL BRING: Experience & Technical Skills * 5+ years of hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation role in a B2B environment. * Strong proficiency with our core technical ecosystem: * Pardot (Salesforce Marketing Cloud Account Engagement) * Salesforce CRM (marketing data flows, campaign tracking, and lead/contact management) * Google Analytics 4 (GA4) & Tag Management Systems * 6sense (or comparable ABM/intent data platforms) * ZoomInfo (or comparable data enrichment tools and their integration with CRM/MAP systems. ) * Proven experience managing lead scoring, grading, routing, and data hygiene frameworks. * Familiarity with building, documenting, and implementing modern AI-driven marketing workflows. Certifications (Preferred) * Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant. * Google Analytics 4 Certification. ### KEY MIDSET & SOFT SKILLS: * Highly adaptable: comfortable operating in a fast-changing environment where priorities shift and not every process is fully defined. * Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution. * Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation. * Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners. ### Compensation In our commitment to salary transparency, we provide a compensation range for each role. The final offer will be dependent on various factors, including the candidate’s qualifications, relevant experience, and the organization’s budget. Our Talent Acquisition team will provide more information about the compensation package for this position during the interview process. Please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position. ### Additional Information WHAT YOU SHOULD KNOW ABOUT US: • We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers • We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses • We openly accept others as they are and build strong partnerships based on trust • Teamwork and collaboration is key to help our colleagues and customers solve their challenges • Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us! LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT: • Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority. A GLOBAL COMPANY WITH A LOCAL PRESENCE: • We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment. • Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming. • We have employees in over 30 states, 7 countries and many regional offices – each with their own set of perks and opportunities to give back to the local community. • Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other. RELAX, WE’VE GOT YOU COVERED: • Employees can expect a robust benefits package, including health and dental and 401k with company match AND BEYOND… • Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays • Up to 4 weeks paid bonding leave • Tuition reimbursement • Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more! • 24/7 access to virtual medical care with Teladoc • Quarterly awards based on peer nominations • Regional discounts and perks • Opportunities to participate in charitable events and give back to the community GROW WITH US: • We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth • Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense! • Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year JOIN OUR WINNING TEAM! • 10 Time winner of Best Place to Work in New Jersey by NJBiz! • WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine • Recently named one of The Software Report’s 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!) We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles! 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