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# Community Engagement Lead (BrightLife Kids)

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/brightline.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 78k–90k / yrDepartment[Healthcare & Medical](https://jobicy.com/categories/healthcare.md)EmploymentFull TimeExperienceDirectorPublished3 Oct 2026Apply before2 Nov 2026Listing views24Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Brightline is hiring a Community Engagement Lead to expand adoption of BrightLife Kids, a free virtual pediatric behavioral-health program serving California families. The role develops county-specific outreach, marketing, and partnership strategies with public-health officials, school systems, and community-based organizations. It combines field activation, parent education, webinars, CRM-based pipeline management, and performance reporting. The successful candidate will work with substantial autonomy, represent the program publicly, and translate community feedback into improved engagement tactics.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

4/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior-facing, field-oriented role requiring independent strategy development across complex public-health, education, and community stakeholder systems. Success depends on influencing diverse audiences while managing events, partnerships, outreach metrics, and changing local needs.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$84,000US market range$75k–$105k0$116k

AI insightThe disclosed annual base-salary range is $78,000-$90,000 USD, with a midpoint of $84,000. A typical U.S. market range for a community engagement or public-health partnership lead with 5+ years of experience is estimated at $75,000-$105,000 annually; California market conditions and bilingual capability can support compensation toward the upper end. Language premiums and performance bonuses are additional variable compensation and are not included in the base-salary figures.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Community engagement](https://jobicy.com/jobs?search_keywords=Community%20engagement.md)[Public health outreach](https://jobicy.com/jobs?search_keywords=Public%20health%20outreach.md)[Partnership development](https://jobicy.com/jobs?search_keywords=Partnership%20development.md)[Health promotion](https://jobicy.com/jobs?search_keywords=Health%20promotion.md)[Pediatric behavioral health](https://jobicy.com/jobs?search_keywords=Pediatric%20behavioral%20health.md)[Stakeholder management](https://jobicy.com/jobs?search_keywords=Stakeholder%20management.md)[Salesforce CRM](https://jobicy.com/jobs?search_keywords=Salesforce%20CRM.md)[Field marketing](https://jobicy.com/jobs?search_keywords=Field%20marketing.md)[Event facilitation](https://jobicy.com/jobs?search_keywords=Event%20facilitation.md)[Spanish bilingual communication](https://jobicy.com/jobs?search_keywords=Spanish%20bilingual%20communication.md)

Sample interview questionsHow would you develop an outreach strategy for a California county with diverse cultural and language needs?I would begin with a stakeholder and community assessment using local demographic data, existing referral pathways, and listening sessions with trusted community leaders. I would segment priority audiences, adapt messages and materials for relevant languages and cultural contexts, and establish a mix of school, county, healthcare, and grassroots channels. I would then track referrals, event engagement, and conversion outcomes in Salesforce and refine the strategy based on results.

Describe how you build trust with senior public-sector and community partners.

I prepare by understanding each partner's priorities, constraints, constituents, and current initiatives. In meetings, I lead with shared outcomes, clearly explain the program's value, and identify practical ways to reduce burden for their teams. I maintain trust through reliable follow-up, transparent reporting, and by incorporating partner feedback into plans.

What metrics would you use to evaluate community engagement performance?

I would measure outreach activity, partner pipeline stage, event attendance, webinar registrations, material distribution, referral volume, service enrollments, and conversion rates. I would also examine qualitative feedback, channel effectiveness, and engagement by audience segment to identify gaps. A regular dashboard would connect these indicators to recommendations for the next outreach cycle.

Tell us about a time you changed an outreach approach after receiving feedback or seeing weak results.

In a prior engagement initiative, initial participation was lower than expected despite broad promotion. I gathered feedback from community contacts and found that the messaging was too general and the event timing conflicted with family schedules. We revised the message around a clearer benefit, partnered with trusted local messengers, added virtual options, and adjusted timing, which improved attendance and follow-up engagement.

How would you handle an evening or weekend event where a parent raises a sensitive child mental-health concern?

I would respond with empathy, listen without attempting to provide clinical advice beyond my scope, and explain the appropriate BrightLife Kids resources and enrollment pathway. If there were an immediate safety concern, I would follow established escalation and crisis-response protocols. I would protect the family's privacy and ensure they leave with clear, supportive next steps.

Opportunity details

## About this role.

Welcome to Brightline! We are searching for a Community Engagement Lead to join our BrightLife Kids team. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the [Children and Youth Behavioral Initiative (CYBHI)](https://cybhi.chhs.ca.gov/workstream/behavioral-health-virtual-services-platform-and-next-generation-digital-supports/). The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. This program, [BrightLife Kids](https://www.hellobrightline.com/brightlifekids), launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals — all at no cost to families or the community.

As a Community Engagement Lead, you will be driving the adoption of BrightLife Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won’t just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders. You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.

Explore our impact:

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Website:[brightlife.kids/ca](http://brightlife.kids/ca)

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Instagram:[@brightlifekids](https://www.instagram.com/brightlifekids/)

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LinkedIn: [linkedin.com/showcase/brightlife-kids/](http://linkedin.com/showcase/brightlife-kids/)

### Responsibilities:

Strategic Marketing and Partnership Strategy:

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Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.

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Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.

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Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations

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Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.

Community Outreach and Engagement/Health Education/Health Promotion:

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Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types

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Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics

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Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.

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Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.

Field Marketing and Event Participation:

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Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.

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Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.

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Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.

Performance Tracking and Reporting:

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Track key metrics related to outreach, engagement, and conversion rates.

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Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.

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Leverage Salesforce as primary CRM tool

Collaborative Improvement:

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Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.

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Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.

### Requirements:

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Bilingual proficiency in Spanish is highly preferred

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Minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a related field

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Proven experience with Salesforce or similar CRM tools to manage a partnership pipeline and track outreach performance.

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Demonstrated ability to operate independently, manage complex projects, and lead initiatives with minimal day-to-day managerial oversight

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A deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.

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Experience navigating public and community health and school-based systems to build programs and gain adoption within the community

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Excited to be recognized as a respected advocate for child mental well-being within the community.

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Experience in cold outreach, relationship building, and developing high-touch nurture campaigns.

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Proficiency in utilizing online platforms and research methods to source contacts and gather relevant information.

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Strong organizational skills and the ability to track and report on performance metrics and use data to inform decisions.

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Excellent interpersonal and communication skills, both written and verbal.

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Comfortable with public speaking and event participation.

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Demonstrates a proactive growth mindset and high level of agility, with a proven ability to pivot quickly in a fast-paced environment and embrace feedback

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Knowledge of pediatric mental health, early childhood development, public or community health, community needs and related services is a plus.

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Must be based in California and have reliable transportation

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This role often requires evening and weekend hours

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Must be able to lift up to 25 lbs, able to stand extended periods (4–6 hours), and attend outdoors in-person events and conferences in various weather conditions

### We offer several benefits, perks, and stipends:

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Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k

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14 Company Holidays, paid time off, paid sick days, parental leave

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Health and Wellness Stipend and Professional Development Reimbursement
At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, the annual base salary range for applicants is $78,000-$90,000 + language premium (if applicable) & performance bonuses.

### Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation upon which our mission is built. We are committed to:

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building a future where all families can access inclusive, high-quality care

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creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive

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systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems

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ensuring that every employee, candidate, client, and family we serve is valued and respected

### About Brightline

Brightline is a therapy and psychiatry practice that delivers expert pediatric, teen, and parental mental health care to families and kids up to age 18. Brightline’s virtual and in-person outpatient services include diagnostic evaluation, therapy, psychiatry services (e.g. medication management), and psychological testing (to assess learning differences, school readiness, executive functioning difficulties [e.g. ADHD], and autism). In addition to Brightline’s generalized support, we offer focused programs including those that support anxiety, obsessive compulsive disorders, ADHD, and disruptive behaviors. Founded in 2019, Brightline has delivered care to tens of thousands of families with[industry-leading results](http://brightline.com/employers). We’ve been nationally recognized for clinical excellence and innovation for several years — recent awards include the Fast Company 50 Most Innovative Companies (2022) and Behavioral Health Business Companies to Watch Award (2024). Brightline is based in Palo Alto and is backed by investors including Boston Children’s Hospital, Northwell Health, Blue Cross Blue Shield of Massachusetts, Google Ventures, KKR, and Oak HC/FT.

Show more

[Apply now >](https://jobicy.com/jobs/154452-community-engagement-lead-brightlife-kids.md)

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