[All remote jobs](https://jobicy.com/jobs.md)[![Wpromote logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2021/08/e1003ec6a2d34525775d0bc7912ced79.jpg)](https://jobicy.com/company/wpromote.md)[Wpromote](https://jobicy.com/company/wpromote.md) # Associate Director, Paid Search B2B Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/wpromote.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUSD 100k–115k / yrDepartment[SEO](https://jobicy.com/categories/seo.md)EmploymentFull TimeExperienceDirectorPublished7 Oct 2026Apply before6 Nov 2026Listing views49Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. This senior individual-contributor role owns B2B paid-search strategy and hands-on execution for a portfolio of three to five clients. The Associate Director will manage campaign architecture, forecasting, budgets, testing, and optimization across Google Ads, Microsoft Ads, and SA360. A central responsibility is tying media performance to pipeline quality through CRM integrations, offline conversions, lead scoring, and advanced measurement practices. The role also requires senior client communication, rigorous account QA, cross-functional partnership, and mentoring of junior paid-search practitioners without direct people management. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThe role requires deep B2B search expertise, sophisticated CRM-to-media measurement, and the ability to independently manage several complex accounts with long sales cycles. Success also depends on confidently advising senior stakeholders and resolving ambiguous, sometimes imperfect, performance data. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianMarket rate$107,500US market range$100k–$140k0$154k AI insightThe disclosed annual base salary is $100,000 to $115,000 USD, producing an offer median of $107,500. For a US-based Associate Director-level B2B Paid Search specialist with 6+ years of experience and advanced measurement responsibilities, an estimated broader market base-salary range is approximately $100,000 to $140,000 USD annually; agency, geography, portfolio complexity, and bonus eligibility may affect total compensation. ## Core skills Skills and capabilities most closely associated with this opportunity. [B2B paid search](https://jobicy.com/jobs?search_keywords=B2B%20paid%20search.md)[Google Ads](https://jobicy.com/jobs?search_keywords=Google%20Ads.md)[Microsoft Ads](https://jobicy.com/jobs?search_keywords=Microsoft%20Ads.md)[SA360](https://jobicy.com/jobs?search_keywords=SA360.md)[GA4](https://jobicy.com/jobs?search_keywords=GA4.md)[CRM integration](https://jobicy.com/jobs?search_keywords=CRM%20integration.md)[offline conversion imports](https://jobicy.com/jobs?search_keywords=offline%20conversion%20imports.md)[lead scoring](https://jobicy.com/jobs?search_keywords=lead%20scoring.md)[pipeline measurement](https://jobicy.com/jobs?search_keywords=pipeline%20measurement.md)[client strategy](https://jobicy.com/jobs?search_keywords=client%20strategy.md) Sample interview questionsHow would you structure paid-search campaigns for a B2B company with multiple products, personas, and a nine-month sales cycle?I would separate campaigns around meaningful product, persona, intent, and geographic distinctions while keeping volume sufficient for reliable optimization. I would map keywords and ads to the appropriate buying-stage content, establish shared naming and tracking standards, and use CRM feedback to evaluate performance by pipeline stage rather than only by lead volume. What would you do when CRM data is incomplete or inconsistently mapped to paid-search leads? I would first audit lead-source fields, campaign identifiers, conversion definitions, and handoffs between ad platforms, forms, analytics, and the CRM. I would create a prioritized remediation plan with the client, use the most trustworthy available proxy metrics in the interim, and clearly communicate the limitations of any optimization decisions until offline conversion data is reliable. How do you determine whether a lower-cost lead is actually valuable? I compare cost per lead with downstream quality metrics such as qualification rate, opportunity creation, pipeline value, win rate, and revenue. If lower-cost leads consistently fail to progress through the funnel, I would shift budget toward sources that produce stronger pipeline efficiency even if their top-of-funnel cost is higher. Describe how you would handle a senior client stakeholder who disagrees with your recommendation. I would acknowledge their business context, clearly explain the data and assumptions supporting my recommendation, and connect the discussion to agreed business outcomes such as pipeline or revenue. If uncertainty remains, I would propose a controlled test with success criteria, decision dates, and transparent reporting rather than treating the disagreement as purely subjective. How do you mentor analysts and managers while remaining accountable for a demanding client portfolio? I set clear quality standards, delegate work with defined outcomes, and use recurring reviews to provide specific feedback on both technical execution and strategic thinking. I also create opportunities for team members to own portions of analyses or client-readout preparation while retaining final accountability for account quality and client guidance. Opportunity details ## About this role. The Role Wpromote’s B2B Paid Search team is growing, and we’re hiring an Associate Director to own paid search strategy and execution for a portfolio of B2B clients across Google Ads and Microsoft Ads. This is a senior individual contributor role. You’ll carry a book of 3-5 accounts, be the person clients call when something matters, and be hands-on in the platforms. You’ll also mentor the analysts and managers who support your accounts, but you won’t have direct reports. If you want a role where you stop touching campaigns, this isn’t it. Our clients are growth-stage and enterprise B2B companies with real complexity: long sales cycles, multiple buying committees, and revenue that shows up in a CRM weeks or months after the click. The people who do this well think in pipeline, not conversions. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $100,000 – $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via [wpromote.com](http://wpromote.com/) email addresses. If you see a posting elsewhere that is not reflected on [Wpromote.com/careers](http://wpromote.com/careers), it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-CK #LI-Remote ### You Will Be * Owning paid search strategy and performance across your portfolio, including forecasting, budget planning, testing roadmaps, and developing quarterly points of view that inform client decision-making * Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and thoughtful use of automation * Designing measurement strategies that connect paid search investment to pipeline, not just form fills, through offline conversion imports, CRM feedback loops, and lead quality scoring * Using performance and measurement insights to identify opportunities and confidently advise clients when a lower-cost lead does not necessarily represent a better-quality lead * Translating performance data and strategic insights into clear, actionable recommendations for senior client stakeholders, including navigating challenging conversations when needed * Maintaining a high standard of work across accounts through proactive QA, account health reviews, and clear quality standards for the team supporting you * Mentoring and coaching junior team members through regular feedback, guidance, and opportunities to build greater independence * Partnering closely with Client Strategy, Analytics, and Creative to ensure paid search is integrated with the broader client program and business strategy ### You Must Have * 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume * Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks. You should be able to explain what you do when the CRM data is messy, because it usually is * Depth in Google Ads and Microsoft Ads at the architecture level: how you’d structure an account for a business with three products, six personas, and a nine-month sales cycle * Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories * Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform * The ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should * Comfort operating with ambiguity and competing priorities across multiple accounts ### Nice to Have * Agency experience, or experience managing an agency * Familiarity with ABM and intent data platforms (6sense, Demandbase, or similar) and how they inform search targeting * Experience mentoring or formally managing paid search talent ### Compensation ### Additional Information Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. 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