[All remote jobs](https://jobicy.com/jobs.md)[![Veriff logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/4f972095-221.jpg)](https://jobicy.com/company/veriff.md)[Veriff](https://jobicy.com/company/veriff.md)

# VP of Revenue Marketing

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/veriff.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished8 Oct 2026Apply before7 Nov 2026Listing views36Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Veriff is seeking a senior revenue marketing leader to build and run its global B2B pipeline-generation engine. The VP will own integrated ABM, demand generation, digital, web, SEO/AEO, field, event, and customer marketing strategy, with direct accountability for pipeline and marketing ROI. The role requires close operating alignment with Sales and Revenue Operations on account prioritization, attribution, shared KPIs, and budget allocation. Success is defined by rapidly diagnosing the current funnel, launching ABM programs, improving conversion, and establishing a measurable 12-month revenue marketing plan.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

5/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

5/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is an executive-level builder role with global scope, ownership of pipeline outcomes, and responsibility for shaping both the operating model and team. It demands deep ABM and demand-generation expertise while navigating high-stakes alignment across Sales, RevOps, Product Marketing, and Account Management.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianMarket rate$230,000US market range$180k–$300k0$330k

AI insightNo actual salary, base-pay range, or other role-specific compensation was disclosed. These are estimated US annual base-salary benchmarks in USD for a VP of Revenue Marketing in enterprise B2B SaaS; total compensation may be materially higher with bonus, commission, and equity.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Revenue Marketing](https://jobicy.com/jobs?search_keywords=Revenue%20Marketing.md)[Account-Based Marketing](https://jobicy.com/jobs?search_keywords=Account-Based%20Marketing.md)[Demand Generation](https://jobicy.com/jobs?search_keywords=Demand%20Generation.md)[B2B SaaS](https://jobicy.com/jobs?search_keywords=B2B%20SaaS.md)[Go-to-Market Strategy](https://jobicy.com/jobs?search_keywords=Go-to-Market%20Strategy.md)[Pipeline Generation](https://jobicy.com/jobs?search_keywords=Pipeline%20Generation.md)[Marketing Attribution](https://jobicy.com/jobs?search_keywords=Marketing%20Attribution.md)[Revenue Operations](https://jobicy.com/jobs?search_keywords=Revenue%20Operations.md)[Marketing ROI](https://jobicy.com/jobs?search_keywords=Marketing%20ROI.md)[Sales Alignment](https://jobicy.com/jobs?search_keywords=Sales%20Alignment.md)

Sample interview questionsHow would you assess Veriff's revenue marketing engine during your first 90 days?I would start with a funnel and channel diagnostic covering ICP and account segmentation, conversion rates, pipeline sources, velocity, attribution, budget allocation, and team capabilities. I would validate findings with Sales and RevOps, identify quick wins such as conversion or targeting improvements, and turn the assessment into prioritized quarterly initiatives with agreed KPIs.

How do you design an ABM program across 1:1, 1:few, and scaled tiers?

I begin with a jointly agreed account universe, tiering logic, buying-group hypotheses, and account-level success measures. I then tailor orchestration: high-touch executive engagement for 1:1 accounts, segment-specific plays for 1:few accounts, and intent-led digital and lifecycle programs for scaled accounts, all with clear Sales ownership and feedback loops.

What metrics would you use to demonstrate marketing's contribution to revenue?

I would use a balanced scorecard including marketing-sourced and influenced pipeline, pipeline velocity, stage conversion, account engagement, opportunity creation, win rate, CAC efficiency, and ROI by channel and program. Metrics must be governed with RevOps so definitions, attribution rules, and reporting are trusted by Sales and leadership.

Describe how you would handle disagreement with Sales over target accounts or lead quality.

I would bring the discussion back to shared revenue goals and evidence, using account performance, conversion data, intent signals, and sales capacity to evaluate trade-offs. I would establish explicit service levels, shared definitions, and a regular operating cadence so disagreements are resolved through transparent testing and joint accountability rather than opinion.

How would you decide where to shift marketing investment?

I would evaluate investment through incremental pipeline, opportunity progression, conversion quality, sales-cycle impact, and ROI rather than lead volume alone. I would protect strategic experiments with defined learning goals, but reallocate scalable spend toward channels and account plays that consistently create measurable commercial impact.

Opportunity details

## About this role.

### About the team

Revenue Marketing owns the global engine responsible for creating and accelerating pipeline at Veriff. The team brings together Account-Based Marketing, demand generation, digital marketing, web and SEO/AEO, field and events, and customer marketing.

We work closely with Sales and Revenue Operations to decide where to focus, how to engage priority accounts and buying groups, and how Marketing investment translates into measurable pipeline, revenue and ROI. The function also partners closely with Product Marketing, Account Management and other teams to create a coordinated go-to-market motion.

### The opportunity

We’re looking for a VP of Revenue Marketing to lead the strategy and execution of Veriff’s global revenue marketing engine, with clear accountability for pipeline creation, acceleration and marketing ROI.

This is a high-impact leadership role for someone who knows how to build an integrated B2B marketing engine, brings deep expertise in ABM, and can balance strategy with true hands-on execution. You’ll have the opportunity to shape the strategy, team and operating model rather than inherit a fixed playbook.

### What you’ll achieve in your first 3 months

* Diagnose the current revenue marketing engine across funnel performance, channel mix, budget, attribution and team structure, and share clear findings with Sales and RevOps.
* Agree target accounts and ABM tiers across 1:1, 1:few and scaled programmes with Sales, alongside shared pipeline definitions and KPIs with RevOps.
* Establish clear team priorities, KPIs and an operating rhythm, while delivering early wins such as an initial ABM pilot or improvements to website conversion.

### What you’ll achieve by 6 months

* Have integrated ABM and demand-generation programmes running across priority accounts, with measurable engagement and progression.
* Deliver measurable growth in marketing-sourced and influenced pipeline against agreed targets, with investment shifted toward the channels proven to have the greatest impact.
* Establish trusted reporting and attribution with RevOps, alongside a sequenced 12-month revenue marketing plan and clear team structure.

### What you’ll bring — essential

* Senior B2B marketing leadership experience, ideally with 10+ years in enterprise SaaS or technology and experience leading across multiple marketing disciplines.
* Deep ABM expertise, including account selection, segmentation, intent signals, personalisation, multi-channel orchestration, Sales alignment and account-level measurement across 1:1, 1:few and scaled programmes.
* A strong track record of building demand-generation programmes that create measurable pipeline and revenue, with the ability to optimise channel mix based on commercial impact rather than lead or MQL volume.
* Strong commercial and analytical skills, with fluency in funnel metrics, pipeline, attribution, conversion and marketing ROI, including experience owning and allocating budget.
* Proven ability to operate as a true go-to-market partner to Sales and Revenue Operations, agreeing shared targets and priorities and working through disagreements constructively.
* A builder mentality: able to set strategy and prioritise ruthlessly while staying close enough to the work to personally drive execution when needed.

### Nice to have

* Experience in identity, security, fintech or a related industry.
* Hands-on experience with web strategy, SEO and emerging AEO / AI-driven discovery.
* Experience building field and event programmes around target accounts, including executive dinners and roundtables.
* Experience with customer marketing, lifecycle and advocacy programmes that have contributed to customer expansion.
* Experience working in a global, multi-region go-to-market organisation.

### Why Veriff?

We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world – and this is continually increasing! With a diverse team in the United States, United Kingdom, Spain, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force.When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career whilst looking after you along the way with a range of benefits designed with you in mind. Some of our favourites include…

* Flexibility to work from home
* Stock options that ensure your share in our success
* Extra recharge days on top of your annual vacation
* Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
* Learning and Development & Health and Sports budget that you are free to tailor to your own needs
* Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary

We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives, and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates – so rest assured, whoever you are, we want to hear from you!

Please take the time to read our Recruitment Privacy Notice, which explains how we collect and process your data for recruitment-related activities in accordance with applicable laws. Please read the information carefully. By submitting the application with the required information, you acknowledge that Veriff processes the information for recruitment purposes. Please be informed that in the final stage of the recruitment process, we may request that you undergo identity verification. For more information, please see [Recruitment Privacy Notice](https://www.veriff.com/recruitment-privacy-policy). #SPBTAL #LI-Remote

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[Apply now >](https://jobicy.com/jobs/154848-vp-of-revenue-marketing.md)

>  Annual salary information is not provided for this position. Explore salary ranges for similar roles in our [Salary Directory ›](https://jobicy.com/salaries.md)

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