[All remote jobs](https://jobicy.com/jobs.md)[![Demandbase, Inc. logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2025/06/664c17c5-221.jpg)](https://jobicy.com/company/demandbase-inc.md)[Demandbase, Inc.](https://jobicy.com/company/demandbase-inc.md) # Advertising Campaign Strategist Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/demandbase-inc.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceSeniorPublished8 Oct 2026Apply before7 Nov 2026Listing views51Application actions3Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Demandbase is hiring an Advertising Campaign Strategist to manage and optimize digital advertising programs for a portfolio of approximately 20 B2B customer accounts. The role combines campaign strategy, media planning and execution, performance analysis, and customer-success-oriented reporting. The strategist will partner with Ad Ops, Sales, Customer Success, Product, and GTM teams to drive media utilization, campaign outcomes, renewals, and expansion. Candidates need at least three years of digital advertising experience, strong client-facing communication, and proficiency with Salesforce, Excel, and PowerPoint. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 4/5EasyHard ### Pace & Pressure 4/5RelaxedFast-paced ### Autonomy Level 4/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis role requires balancing a sizable account portfolio, technical campaign execution, performance analysis, and strategic customer communication. Success depends on translating advertising metrics into credible business value while coordinating priorities across several internal teams. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$110,000US market range$90k–$130k0$143k AI insightNo actual salary range is disclosed in the posting. Estimated US annual base-salary market range for a mid-level B2B advertising campaign strategist is $90,000-$130,000 USD, with an estimated midpoint of $110,000; total compensation may vary based on location, experience, and variable or equity components. ## Core skills Skills and capabilities most closely associated with this opportunity. [Digital advertising](https://jobicy.com/jobs?search_keywords=Digital%20advertising.md)[B2B marketing](https://jobicy.com/jobs?search_keywords=B2B%20marketing.md)[Campaign strategy](https://jobicy.com/jobs?search_keywords=Campaign%20strategy.md)[Media planning](https://jobicy.com/jobs?search_keywords=Media%20planning.md)[Campaign optimization](https://jobicy.com/jobs?search_keywords=Campaign%20optimization.md)[Account management](https://jobicy.com/jobs?search_keywords=Account%20management.md)[Performance analytics](https://jobicy.com/jobs?search_keywords=Performance%20analytics.md)[Customer success](https://jobicy.com/jobs?search_keywords=Customer%20success.md)[Salesforce](https://jobicy.com/jobs?search_keywords=Salesforce.md)[Excel](https://jobicy.com/jobs?search_keywords=Excel.md) Sample interview questionsHow would you approach managing a portfolio of approximately 20 advertising accounts with competing priorities?I would segment accounts by revenue, renewal timing, campaign complexity, and performance risk, then establish a regular operating cadence for launches, optimization reviews, and customer reporting. A centralized tracker with clear owners, milestones, budget pacing, and next actions would help ensure that urgent issues are addressed without losing proactive strategic work. How do you turn campaign performance data into an actionable customer story? I start with the customer's objective and success criteria, then connect delivery, engagement, audience, and downstream business metrics to that objective. I highlight what happened, why it likely happened, what was learned, and the specific optimization or next campaign recommendation, using concise visuals and language appropriate for the stakeholder audience. Describe how you would address underutilization of a customer's booked media budget. I would first diagnose the cause, such as limited audience scale, restrictive targeting, creative constraints, timing, or campaign setup issues. I would align with Ad Ops and the customer on practical adjustments, such as expanding qualified audiences, revising flighting, testing additional tactics, or refreshing creative, while clearly documenting the expected effect on pacing and performance. What metrics would you use to evaluate a B2B digital advertising campaign? The metrics depend on the objective, but I would evaluate delivery and pacing, reach within target accounts, impressions, engagement, audience quality, conversion activity, and progression toward pipeline or account engagement goals where available. I would avoid relying on a single metric and instead assess the full funnel against agreed performance targets. How would you work with Sales, Customer Success, and Ad Ops when a customer campaign is not meeting expectations? I would establish a shared view of the issue using campaign data, customer feedback, and operational details, then define a focused recovery plan with owners and deadlines. I would keep customer-facing teams informed with a clear explanation of the actions underway, expected timeline, and evidence of progress, ensuring the customer receives a coordinated response. Opportunity details ## About this role. Introduction to Demandbase: Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom. About the Role: As an Advertising Campaign Strategist (ACS) at Demandbase, you’ll play a critical role in helping our customers realize the full value of their investment in our advertising solutions. You’ll act as a strategic advisor and media expert—ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value. The ACS is a hybrid of campaign manager, data analyst, and customer success partner. You’ll work cross-functionally with our Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while helping Demandbase achieve its internal revenue goals. This role is positioned for growth into a Senior or Lead position. What you’ll be doing: * Manage a book of ~20 customer accounts (volume may vary by segment) * Drive full utilization of booked media budgets through strategic execution and performance storytelling * Build and manage customer audience journeys and campaign briefs * Deliver compelling, insight-driven reports that support renewals and expansion * Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines * Surface optimization opportunities and serve as the voice of the customer in internal planning * Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes * Support campaign launches and ensure impressions are served to drive accurate billing What we’re looking for: * Minimum 3 years of experience in digital advertising, ideally with a B2B focus * Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients * Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact * Strong analytical skills to evaluate success against performance targets * Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint * Experience buying and/or planning digital advertising campaigns is a plus Benefits: We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2026—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind. Our Commitment to Diversity, Equity, and Inclusion at Demandbase At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. Unsolicited Submissions At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid. Show more [Apply now >](https://jobicy.com/jobs/154853-advertising-campaign-strategist.md) > Annual salary information is not provided for this position. 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