[All remote jobs](https://jobicy.com/jobs.md)[![Twilio logo](https://jobicy.com/data/server-nyc0409/galaxy/mercury/2020/10/WRILS-201023175858-722503.jpg)](https://jobicy.com/company/twilio.md)[Twilio](https://jobicy.com/company/twilio.md) # Director, Global Campaigns Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move. [Apply for this job](#job-application)[View company](https://jobicy.com/company/twilio.md)ShareRemote from[UK](https://jobicy.com/job-region/uk.md), [Ireland](https://jobicy.com/job-region/ireland.md)SalaryUndisclosedDepartment[Marketing & Sales](https://jobicy.com/categories/marketing.md)EmploymentFull TimeExperienceDirectorPublished9 Oct 2026Apply before8 Nov 2026Listing views55Application actions2Application toolkit ## Make your next move. Prepare your resume, explore your fit, and draft a cover letter for this opportunity. AI Summary ## The role, at a glance. Twilio is seeking a senior marketing leader to own the strategy, operations, and execution of its top global campaign motions. The Director will lead a geographically distributed team and partner with product marketing, content, brand, creative, sales, and regional teams to deliver integrated B2B demand-generation programs. Core accountability includes campaign performance, funnel impact, budget allocation, scalable playbooks, executive reporting, and the use of AI-enabled workflows for content and campaign operations. The role requires deep knowledge of enterprise buying journeys, PLG and funnel metrics, localization, and multi-channel global campaign execution. This is a remote role limited to candidates based in Ireland or the UK, with occasional travel for meetings. ## Role DNA A quick view of the complexity, pace, ownership and collaboration implied by the job description. ### Job Complexity 5/5EasyHard ### Pace & Pressure 5/5RelaxedFast-paced ### Autonomy Level 5/5GuidedFull ownership ### Communication Load 5/5IndependentCollaborative AI insightThis is a high-impact director-level role requiring ownership of global campaign strategy, people leadership, cross-functional alignment, budget decisions, and measurable pipeline outcomes. The candidate must balance long-term strategic design with hands-on operational execution across regions and senior stakeholders. ## Salary analysis Estimated compensation compared with the broader US market for similar roles. Estimated job medianHighly competitive$185,000US market range$160k–$210k0$231k AI insightNo salary was disclosed in the posting. The figures are estimated USD annual US-market base-salary benchmarks for a Director of Global Campaigns in B2B SaaS/technology, reflecting the role's seniority, global remit, team leadership, and cross-functional accountability; actual UK or Ireland compensation may differ materially. ## Core skills Skills and capabilities most closely associated with this opportunity. [Global campaign strategy](https://jobicy.com/jobs?search_keywords=Global%20campaign%20strategy.md)[Integrated marketing](https://jobicy.com/jobs?search_keywords=Integrated%20marketing.md)[B2B SaaS marketing](https://jobicy.com/jobs?search_keywords=B2B%20SaaS%20marketing.md)[Demand generation](https://jobicy.com/jobs?search_keywords=Demand%20generation.md)[Marketing funnel analytics](https://jobicy.com/jobs?search_keywords=Marketing%20funnel%20analytics.md)[People leadership](https://jobicy.com/jobs?search_keywords=People%20leadership.md)[Cross-functional leadership](https://jobicy.com/jobs?search_keywords=Cross-functional%20leadership.md)[Budget management](https://jobicy.com/jobs?search_keywords=Budget%20management.md)[Campaign localization](https://jobicy.com/jobs?search_keywords=Campaign%20localization.md)[AI-enabled marketing](https://jobicy.com/jobs?search_keywords=AI-enabled%20marketing.md) Sample interview questionsHow would you develop a global campaign framework that remains consistent while allowing regions to localize effectively?I would establish a core global brief defining the audience, insight, positioning, campaign objective, core message, success metrics, and non-negotiable brand elements. Regional teams would receive modular assets, localization guidance, approved adaptation boundaries, and feedback loops so they can tailor channel mix, proof points, language, and content formats to local market needs without diluting the central campaign idea. Describe how you would measure the effectiveness of an integrated campaign across the funnel. I would begin with a measurement plan tied to the campaign objective and buying stage. This would include leading indicators such as reach, engagement, content consumption, and account interaction, plus downstream measures such as qualified pipeline, conversion rates, opportunity velocity, influenced revenue, and ROI. I would segment results by region, audience, vertical, channel, and asset type to identify where optimization is needed. How have you aligned sales, product marketing, creative, and regional marketing teams around a shared campaign? I use a clear operating cadence: a jointly agreed brief, documented roles and decision rights, milestone-based workstreams, and regular performance reviews. I involve sales and regional leaders early to validate buyer needs and activation plans, while ensuring product marketing and creative retain clear ownership of positioning and quality. Transparent dashboards and decision logs help maintain alignment when priorities conflict. What is your approach to applying AI to campaign operations without sacrificing quality or brand consistency? I would prioritize practical, governed use cases such as first-draft content generation, asset repurposing, localization support, audience research synthesis, performance analysis, and workflow automation. Every use case should have approved prompts, brand and legal guardrails, human review standards, and measurable quality or speed goals. The objective is to make teams more effective while retaining editorial judgment and a consistent customer experience. How would you decide where to allocate a limited global campaign budget? I would evaluate allocation against strategic priorities, addressable audience, expected pipeline impact, historical channel performance, regional readiness, and the investment needed to create reusable assets. I would reserve a portion for testing, then reallocate based on agreed leading and lagging indicators. This approach balances support for major company priorities with evidence-based optimization over the campaign lifecycle. Opportunity details ## About this role. Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to[hundreds of thousands of businesses](https://customers.twilio.com/)and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to [remote-first work](https://www.twilio.com/en-us/blog/open-work), and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Director of Global Campaigns. About the job As the head of the Twilio Global Campaign team, you are responsible for owning, developing and executing the major campaigns that drive awareness and opportunities for Twilio. This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design end-to-end campaigns that deliver on business objectives. You possess a proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine. The ideal candidate has an advanced understanding of how campaigns resonate with a global audience, not just one country. You are skilled in understanding the modern AI-driven buyer journey at each stage of the funnel, have the ability to translate messaging frameworks into effective campaigns, and thrives in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease. Your performance will be measured by your ability to execute and achieve measurable results including building brand awareness, developing a system of content and assets that is valuable to all regions, and building campaigns that accelerate growth velocity. Responsibilities In this role, you will: * Set a strategic vision for global campaign structure, operations, and execution for our top 5 campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical. * Be accountable to company leadership on the effectiveness of all global campaigns and programs * Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments * Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns. Act as the central point of contact to direct all campaign work across teams to ensure timely results * Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement * A global systems approach. Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions * Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results * AI-Driven Enablement: We want you to infuse AI frameworks into all aspects of the campaign model. Ideally you would disrupt the norms and evolve the team and programs to be progressive. And equip teams across the organization with the tools, guidelines, and frameworks to create high-quality content at scale, including standards, reusable templates, and AI-assisted workflows that improve consistency, speed, and quality. * Budget Management: Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies to ensure efficient and high-quality execution and return on investment * Global team leadership: Manage a team with a global remit that spans all regions from the US to Europe to Asia, while working with company and brand leadership to execute all top-of-funnel campaigns. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! Required: * Management experience: ability to inspire a team of strategists and show a vision of what is possible and where our teams should focus efforts * Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel * Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech * Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment * Ability to manage multiple work streams and has presence with the team and leadership * Strategic thinker with strong attention to detail * 8+ years working as a campagin strategist in B2B or tech * Proven experience building and delivering on integrated programs and managing all tools, processes, and assets * Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations and drive to success * Works well with cross-functional teams and executives, to ensure consistent content is delivered across the company * A champion for fostering a culture of trust through feedback, communication, and transparency Desired: * Excellent written and verbal communication skills. * Ability to influence and build effective working relationships with all levels of the organization. * Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries. * Experience with primary research strategies and types of content creation * Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive. * Experience building world-class brands through premium content * Experience with a variety of AI, design, analytics, and video tools. Proficiency in digital marketing tools and platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva Location This role will be remote based in Ireland or the UK Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call [Twilio Magic](https://www.twilio.com/company/values). Additionally, we empower employees to build [positive change in their communities](https://twilio.org/support-and-resources/impact-fund) by supporting their volunteering and donation efforts. So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, [please consider other open positions.](https://www.twilio.com/company/jobs#open-positions) . Stay alert to recruitment fraud We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @[twilio.com](http://twilio.com) email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps. . Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law. Show more [Apply now >](https://jobicy.com/jobs/154904-director-global-campaigns.md) > Annual salary information is not provided for this position. 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