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# Art Director, Brand Social

Review the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.

[Apply for this job](#job-application)[View company](https://jobicy.com/company/upstart.md)ShareRemote from[USA](https://jobicy.com/job-region/usa.md), [Canada](https://jobicy.com/job-region/canada.md)SalaryUSD 138,600–192k / yrDepartment[Creative & Design](https://jobicy.com/categories/design-multimedia.md)EmploymentFull TimeExperienceDirectorPublished9 Oct 2026Apply before8 Nov 2026Listing views28Application actions2Application toolkit

## Make your next move.

Prepare your resume, explore your fit, and draft a cover letter for this opportunity.

AI Summary

## The role, at a glance.

Upstart is seeking a senior Art Director to lead culturally relevant, platform-native visual direction for organic social content. The role blends hands-on concepting and execution with fast-turn, always-on social work and selective campaign-scale creative production. This person will partner closely with Social leadership, contribute to broader brand campaigns, and direct or support photo and video productions. Success requires strong visual craft, fluency in internet culture, Adobe Creative Suite and Figma expertise, and the judgment to maintain brand consistency while responding quickly to trends.

## Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

### Job Complexity

4/5EasyHard

### Pace & Pressure

5/5RelaxedFast-paced

### Autonomy Level

4/5GuidedFull ownership

### Communication Load

5/5IndependentCollaborative

AI insightThis is a senior creative role requiring 7+ years of experience, strong social-platform instincts, and the ability to produce high-quality work at both rapid and campaign-production tempos. The role also requires independent creative judgment and close coordination with social, creative, compliance, and external production partners.

## Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job medianHighly competitive$165,300US market range$130k–$200k0$220k

AI insightThe disclosed US remote annual base-salary range is $138,600 to $192,000 USD, with a midpoint of $165,300. This is competitive for a senior Art Director focused on brand social at a US technology company; the estimated US market base-salary range for comparable senior roles is approximately $130,000 to $200,000 annually, excluding bonus and equity.

## Core skills

Skills and capabilities most closely associated with this opportunity.

[Art Direction](https://jobicy.com/jobs?search_keywords=Art%20Direction.md)[Social Media Creative](https://jobicy.com/jobs?search_keywords=Social%20Media%20Creative.md)[Brand Design](https://jobicy.com/jobs?search_keywords=Brand%20Design.md)[Creative Direction](https://jobicy.com/jobs?search_keywords=Creative%20Direction.md)[Adobe Creative Suite](https://jobicy.com/jobs?search_keywords=Adobe%20Creative%20Suite.md)[Figma](https://jobicy.com/jobs?search_keywords=Figma.md)[Campaign Production](https://jobicy.com/jobs?search_keywords=Campaign%20Production.md)[Photo and Video Production](https://jobicy.com/jobs?search_keywords=Photo%20and%20Video%20Production.md)[Trend Analysis](https://jobicy.com/jobs?search_keywords=Trend%20Analysis.md)[Cross-Functional Collaboration](https://jobicy.com/jobs?search_keywords=Cross-Functional%20Collaboration.md)

Sample interview questionsHow do you turn a fast-moving social trend into on-brand creative without appearing reactive or derivative?I start by identifying the underlying audience behavior or cultural tension that makes the trend meaningful, rather than copying its surface treatment. I then filter the opportunity through the brand’s voice, visual system, and audience needs, develop a few platform-specific concepts, and move quickly on the strongest one. This approach keeps the work timely while making it feel native to the brand.

Describe how you balance high-volume, always-on social content with larger campaign productions.

I establish clear creative tiers based on expected impact, audience reach, and production requirements. Repeatable templates, modular systems, and focused feedback loops help maintain quality for rapid content, while campaign work receives deeper concept development, production planning, and stakeholder alignment. This protects both speed and craft.

What is your approach to directing a photo or video shoot for a social-led campaign?

I translate the creative idea into a concise visual brief covering narrative, casting, composition, styling, motion, deliverables, and platform crops. Before the shoot, I align stakeholders and production partners on priorities, then direct toward authentic moments and multiple usable formats on set. Afterward, I ensure the final edit and asset selection preserve the original strategic idea across channels.

How would you collaborate with Compliance while preserving compelling social creative?

I involve Compliance early when concepts touch regulated claims, financial topics, or sensitive consumer messaging. I present the intended audience insight and creative rationale, ask targeted questions about constraints, and develop compliant alternatives rather than waiting for late-stage revisions. This creates a productive partnership and avoids sacrificing clarity or cultural relevance.

How do you evaluate whether organic social creative is successful?

I assess performance using both quantitative and qualitative signals, including engagement quality, shares, saves, completion rate, audience sentiment, and whether the content strengthens recognizable brand behavior. I compare outcomes against the content’s specific goal, such as awareness, community participation, or education. I then turn the learnings into practical guidance for future concepts, formats, and creative systems.

Opportunity details

## About this role.

About Upstart

At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.

As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.

We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you.

If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.

The Team:

Upstart’s Brand & Creative team shapes how the brand comes to life across every touchpoint, defining our voice, personality, and emotional connection with borrowers and partners. We sit within Growth, designing and creating for impact across all channels, from the digital surfaces where consumers first discover us to the campaigns and brand systems that make Upstart trusted and remembered.

As the Art Director, Social at Upstart, you will create culturally relevant, platform-native art direction across organic social, and contribute to brand campaigns alongside the broader Creative team. You’ll combine cultural insight and design craft to help shape how Upstart shows up in culture.

How you’ll make an impact

* Lead art direction for organic social content, ensuring cultural relevance, platform fluency, and brand consistency across every asset.
* Partner directly with Social leadership to concept and execute work, taking ideas from concept through final execution.
* Contribute to brand campaigns alongside the Creative team, bringing craft and creative perspective to projects beyond social.
* Track cultural and platform trends closely, translating them into timely, on-brand creative rather than following after the fact.
* Balance a high volume of fast-turn social work with occasional campaign-scale production, applying judgment on where deeper investment is warranted.
* Direct on commercial and campaign sets, whether leading independently or supporting senior creative leadership.

Minimum Qualifications

* 7+ years of experience in art direction, design, or a related creative discipline.
* Experience creating organic social content, including trend-responsive and always-on creative.
* On-set production experience across photo or video.
* Proficiency in design software, including Adobe Creative Suite and Figma.
* Bachelor’s degree in Design, Visual Communications, or a related field, or equivalent practical experience.

Preferred Qualifications

* Ability to concept directly with social or community teams, rather than relying solely on handed-off briefs.
* Knowledge of internet and social culture, with the ability to translate cultural trends into on-brand creative.
* Skilled in balancing fast-turn social work with larger-scale campaign production.
* Experience working on an in-house creative team, or agency experience paired with an understanding of how in-house pace and priorities differ.
* Ability to use AI-assisted tools throughout the creative process, from ideation through execution.
* Skilled in collaborating with cross-functional partners, including Compliance and external production partners.

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S or Canada (outside of Quebec) but are expected to spend high quality time in-person collaborating via regular onsites and in-person meetings. The onsite cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

#LI-REMOTE

#LI-MidSenior

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote – Anticipated Base Salary Range

$138,600—$192,000 USD

What you’ll love

At Upstart, our benefits for full-time employees are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:

* Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
* Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
* Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
* Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
* Health Savings Account contributions from Upstart for eligible plans (US only)
* Income protection benefits, including life insurance and disability coverage for added financial security
* Paid time off, sick leave, and company holidays, in line with local requirements
* Paid family and parental leave to support caregiving and major life moments (duration varies by country)
* Family-centered benefits to support fertility, parenthood, and caregiving needs
* Employee Assistance Program (EAP) offering mental health support and life-centered resources
* Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
* Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
* Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
* Connection and community through team events, all-company updates, and employee resource groups (ERGs)
* Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City

For roles based in Canada, please note that we are not currently able to hire in Quebec.

Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com

[https://www.upstart.com/candidate_privacy_policy](https://www.upstart.com/candidate_privacy_policy)

Show more

[Apply now >](https://jobicy.com/jobs/154937-art-director-brand-social.md)

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